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CIW / Consumer Products / 72% China Online Shoppers Keep Online All Day

72% China Online Shoppers Keep Online All Day

March 24, 2016 By CIW Team

consumer-eletronic-brands

72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.

chinese-consumer-engaged-industries-2016

The top factor that affects Chinese consumers brand satisfaction is brand accessibility whenever needed according to Epsilon. The same survey also revealed that two of the top 3 favorite brands are e-commerce platforms; Chinese consumers are regularly engaged with an average of three to four e-commerce brands.

65% respondents are willing to share their brand experience with families and friends; 60% would share in social media; and, 58% would share positive reviews online. The top engaged brands with Chinese consumers are Taobao (19%), Apple (13%), JD (12%) and Samsung (12%) while the top brands with the highest scores of brand satisfactions are Huawei (84%), WeChat (Weixin) (82%), and Tmall (82%).

Collecting personal private information during brand engagement may not be easy; effective tactics recommended by Epsilon include:

  • Bonus points
  • Member points
  • VIP special offers
  • Transparent and clear privacy policies

Also read:  Alibaba Rose to No. 1 Most Valuable Retail Brand in 2015

Filed Under: Consumer Products Tagged With: Alibaba Group, Apple, engagement, huawei, samsung, survey, taobao, tmall, wechat

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