China's e-commerce market is already the world's largest, and its growth, while slower than in years past, is still more rapid than that of any other large economy in the world. The following is an overview of several e-commerce sectors in Q3 2017.
SME-oriented B2B Platforms
B2B platforms serving small-to-medium enterprises saw slower revenue growth in Q3 of 2017, with the whole market reaching 7.55 billion yuan (US$ 1.19 billion), an increase of just 0.3% from Q2. Year-on-year growth was 17.5%. Analysts attribute slowing growth to already high market penetration and an increased emphasis on quality.
Market share among SME-oriented e-commerce platforms has remained largely steady over the last two years, with Alibaba maintaining a dominant position and accounting for a little less than half of the market; its nearest competitor, Hc360.com, has a market share of 9.7%. Hc360's recent growth is largely due to its successful implementation of an O2O strategy.
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