Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
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Tencent to offer insurance on WeChat in H2 2017
What you can find in the “9 cell grid” of WeChat Wallet interface are the highly valued self-owned and third party services. The already crowded “9 grid” is having a new addition.
WeChat MAU grew 19.5% to 963M; QQ down to 850M in Q2 2017
The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs dropped 3.9% to 662 million.
REPORT Mobile Payment Usage in China 2017
Chinese consumers spent US$5.5 trillion via mobile payment platforms in 2016, about 50 times more than their American counterparts. By the end of 2016, Tencent alone saw its active mobile payment accounts exceed 600 million users per month.
All online payments to go through a network platform in China by mid 2018
“Direct model” payments on online and mobile payment platforms will be replaced by a “network model” operated through the People’s Bank of China (PBOC) network platform, with all direct payments to cease by June 30, 2018, according to a new notice promulgated on August 4th.
Starbucks promoting group sharing WeChat Gift Cards
Starbucks’ updated WeChat app encourages users to share smaller gift cards in WeChat group chats, instead of just one-on-one. Does the thought of gifting Starbucks in a group chat scare you? No need to worry, because there’s a new series of small 3 and 4 yuan coupons out. Remember the beginning of 2017, when everyone […]
WeChat transforming retail with self-checkout, product identification, big data
‘Retail is retail, there is no old and new’. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed […]
WeChat testing search ads for mini-programs
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below:
WeChat just made mini-programs discoverable by keywords
WeChat team announced a new feature over the weekend that makes WeChat Mini-Program discoverable by keywords searching.
SPD Bank’s credit card WeChat mini-program
As more and more companies try to benefit from WeChat’s mini-program, this article shares how Shanghai Pudong Development Bank (SPD Bank) is utilizing a WeChat mini-program for its credit card business, which recorded two million unique visitors as of 22 May 2017. The mini-program design of SPD Bank focuses on user experience and aims to develop a […]
WeChat membership card guide; Burger King case study
WeChat membership cards are becoming increasingly popular in China among retailers and other businesses. Today, let’s take a look at how Burger King benefited from adopting this strategy in their China stores. WeChat membership cards features Coupons and membership cards are placed together on WeChat under “Card & Offers. This is what a membership card […]
WeChat Mini-Program saw faster growth of daily active users
Launched in January 2017, WeChat Mini-Program (WMP) has definitely attracted a lot of attentions. The highest penetrations come from mobile payment and online video categories.
Alipay integrates 6 bike-sharing apps, offering install-free experience
Starting on 29 April 2017, users can easily rent a bicycle from one of the six leading bike-sharing companies in China via Alipay without installing additional mobile apps.
The growth of digital payment ecosystems in China: what it means for other countries
The rapid growth of social networks and e-commerce platforms has transformed the way people communicate and transact around the world. Integrating digital payments into these growing networks and platforms has presented vast opportunities to drive economic opportunity, financial inclusion, transparency, security, and growth. In practically all countries individuals, businesses, and policymakers are recognizing these opportunities […]
A snapshot of WeChat Economy in 2016
WeChat has driven information consumption of 174.3 billion yuan (US$25.3 bn) in 2016, an increase of 26.2%. It accounted for 4.54% of total information consumption in 2016.