Deloitte released the “2017 China Whitepaper on Luxury Consumption online”, hoping to answer two questions: Who are the consumers buying luxury goods in China, and what are their consumption habits?
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The spending power of 250 million Chinese post-95s
No sooner did retailers decipher the buying habits of the generations born after 1980 and 1990 then the generation born after 1995 came into its own as a consumer group. Since they grew up alongside the internet, they’re sometimes called “internet natives”, and the way they consume has been changed by the circumstances they grew […]
83% Chinese aware of mobile wallets compared with 57% in Asia
China is leading the way on this front. Only 25% of respondents from China cited cash as the most often used form of payment, compared to 48% who cited e- or mobile wallets as being their top preference according to PayPal.
Social mobile app Momo MAU grew to 91.3 million in Q2 2017
Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June 2016 according to its financial results.
China consumer membership insights
From frequent flyer accounts to supermarket preferred shoppers’ cards, consumer memberships are an increasingly important part of China’s consumption-based economy and of consumer spending habits. The following article presents an overview of the state of consumer membership. The survey was conducted in 2017 but the insights are still valid in 2020. PROMOTING MEMBERSHIP Member prices […]
China mobile social app users’ purchase behavior overview 2017
55% of China social app users reported having bought or paid for goods or services on a social app, and of those who have made purchases, more than half were between 50 and 250 yuan, with more than 90% below 1000 yuan according to iResearch.
China’s mobile social app users insights 2017
With rapid improvement in China’s mobile internet access, social apps have become an ever-more indispensable part of users’ lives. Many Internet-related enterprises have entered into this field, facing the ever-changing needs and habits of users and in the process greatly impacting the development of social software and apps. The following is an overview of the […]
5 Trends of Chinese digital consumers
A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. Most consumers yearn for omnichannel experience, but they haven’t even tried the most basic mode of picking up goods from offline stores. Consumers have […]
China social media impact survey
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media.
6 emerging consumer segments you shouldn’t ignore
Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces in China’s consumer market, leading to more and more new particular consumer segments in China.
E-Book: Mobile Trend in China 2017
Updated on: 24 April 2017 China Mobile Trends provides an overview of China’s mobile era with 98 pages of slides including: China mobile internet overview Mobile smart devices in China Overview; user demographic and geographic profile Wearable device, VR, smart watch, China smartphone market Smartphone shipment, penetration rate by vendors, purchase frequency Smartphone usage Smartphone […]
Top App Stores & mobile apps in China for Q1 2017
Apple App Store is the top mobile app store by total downloads in China in March 2017 while BAT lead the Android App Store market. And, Tencent owns the top 3 mobile apps.
Top China Internet Stats 2017
China internet users totaled 731 million as of Dec 2016, an addition of 42.99 million from Dec 2015. Internet penetration rate reached 53.2%, up 2.9 percentage points from 2015.
China mobile social app Momo revenues increased by over 5 times in Q4 2016
Total net revenues of mobile social app Momo were $246.1 million in Q4 2016, an increase of 524% from $39.5 million in Q4 2015.
The rise of paid digital content in China
Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.