Released by EnfoDesk, the statistic of the “Quarterly Marketing Supervision on China’s Internet Search Engine in Q4 2013” showed that the market of China’s search engine enterprises amounted to USD 11.42 billion. The market size increased by 1.2%, compared with Q3 2013, and had a 40.3% YoY increase. In 2013, the total market of China’s search engine enterprises reached USD 39.36 billion, increasing by 36.7%, comparing with 2012.

In the market share by revenue (excluding channel revenue), Baidu accounted for 78.4% share, while Google China and Sogou (including Soso) accounted for 13.7% and 5.3% respectively.

In the market share by revenue (including channel revenue), Baidu accounted for 76.6%, followed by Google China and Sogou (including Soso) accounted for 11.8% and 8.0% respectively.

Baidu remained its leading position in China search engine market. Both its efforts on PC and mobile devices contributed to its achievements. However, Google China’s market share dropped slightly. As the competition among search engines became more fierce, what’s more, Google had been losing its product managers and IT elites in China, Google’s market share was encroached bit by bit. The merging of Soso and Sogou increased the new Sogou’s market share, benefiting from the technology and traffic sources of Tencent platforms. With an improvement on its product and marketing system, Qihu 360 began to stand out among the rest.

Generally, the search engine market kept stable with a slowdown on its growth rate. Baidu, Google and Sogou were the three major players in the current market. In the near future, Qihu 360 would take a place in the market by improving its commercial system. Compared with the stable search engine market in PC, the accelerating commercialization in mobile market will be the main trend of future search engine market. As a mature and technique-required advertising model that can bring a high ROI , search engine will continue to gain its popularity.

According to CNZZ, Baidu search engine market share by volume accounted for 63.55%, ranking the first. Baidu search engine market share had been gradually encroached by its competitors. Baidu search engine market share by volume dropped monthly by 0.31% in November. 360, however, its search engine market share by volume increased by 1% to 21.84%, ranking the second. Followed by Sogou and Google.

Except for Baidu, 360 and Sogou, other search engines’ market share all fell below 3%. Google only accounted for 1.66%, Microsoft Bing accounted for 0.56%.

In November, only 360, Sogou and Youdao had a growth in market share. 360 had the biggest growth monthly, almost by 1%. Sogou grew by 0.78% monthly. While, Soso had the biggest drop in November, decreasing by 1.4%. After the integration of Sogou and Soso, they both experienced different developing tracks. Whether the merge would enable the new Sogou to compete with 360 and Baidu, we will wait and see.

According to EnfoDesk, China search engine market scale in Q3 2013 reached 11.28 billion yuan (USD 1.84 billion), 20.3% more than last quarter.

Baidu dominated 78.5% search engine market share by revenue (channel revenue not included), followed by Google China with 14% share. After the merge of Sogou and Soso, the new Sogou occupied 5.1% market share.

In Q3 2013, Baidu ranked top in market share by revenue (channel revenue included), with 76.9%. Google China came to the second with 12.2%, followed by Sogou with 8%.

Baidu remained its leading position in China search engine market in Q3 2013. SME could achieve effective marketing by placing ads on Baidu. Google China’s market share kept stable because Google offered enterprises a way to do advertising oversea. However, Google Chinese search and user experience hadn’t been improved, so its market share would decrease furthermore.

The merge of Soso and Sogou to become the new Sogou increased Sogou’s market share, benefiting from Tencent platfroms’ technology and traffic sources.

Wang Xiaochuan, CEO of Sogou, revealed the cooperation details in an internal email that Sogou and Tencent would form a joint department to begin cooperation on search.

The email said that Tencent would merge Soso and QQ Chinese input with Sogou, and invested USD 448 million to take 36.5% of stake in Sogou. Tencent expected to increase its stake in Sogou to 40% very soon. Tencent and Sogou would work with each other in technologies, products, traffic and data, which would start a new chapter in mobile internet field.

Wang said the merging of Sogou’s technology creation with Tencent’s large platforms would give them advantages in PC search, wireless search and social search. Sogou’s star product Sogou Chinese input together with Tencent’s product would surprise users. The joint department would make sure the integrated products keep coming to internet users.

Sogou is the third largest search engine in China, after Baidu and Qihoo 360 search; and, Soso is the fourth. With the merger, it’ll be interesting to see some changes in China’s search engine market.

According to CNZZ, Baidu topped China search engine market share with 63.16%, followed by Qihoo’s 360 with 18.23%. Sogou ranked third with 10.35% market share.

In comparison with July search engine market share, Baidu had an obvious drop from 64.25% to 63.16%, while 360 had a big jump from 17.59% to 18.23%. Sogou also increased by 0.64%.

China search engine Marketreached 9.28 billion yuan(1.5 billion USD) in Q2 2013, with a QoQ growth of 25.1% and a year-on-year growth of 35.3%, according to statistics released by iResearch.

China search engine market growth in Q2 was driven by three factors. First, due to seasonal factor, after the Chinese Spring Festival, search traffic was growing. Second, the number of search advertisers and ARPU  increased. Third, Qihoo’s 360 search quickly commercialized. However, the sluggish macroeconomics, saturated traffic in desktops, and mobile search revenue realization was troubling the search engine market.

Baidu dominated market with 81.4% share in Q2, followed by Google China with 13.1%. Sogou was 3.3%, and Soso 1.3%. 360 only occupied 0.8% in market share by revenue in Q2.

According to iResearch Q1 report, Baidu search engine market share is 80.6% (by revenue), growing steadily compared to 79.7% in last quarter. And Google shares 14.4%.

In Q1, China search engine market reached CNY7.41 billion (USD 1.21 billion), which had a year-on-year increase of 135%, but QoQ growth down by 6.8% mainly due to seasonal factors (Chinese Spring Festival) and the growing of mobile search.

For China web search requests market share in Q1 2013, Baidu remains the leader position,with 81.6% market share. Followed by 360, with 10.3%.

iResearch predicts Baidu’s market share would remain 81.2% in Q2, and 360 will increase by 0.8%.

The number of China mobile netizen in 2008 was only a little over 73 million, taking up only 28.9% of the total netizens in China. However, it has grown at a surprising speed, reaching 419.64 million in December, 2012; that is over three quarters of the total China Internet users. It’s estimated that it will soon reach 450 million.

The number of Chinese mobile netizen increases at a stable growth rate. It has grown by 10 million in the first quarter this year from the second quarter of 2012.

Mobile phone has already become a necessity of life. With the popularity of 3G network and wifi, more and more people use mobile phones to surf the internet. 57.3% use phones to surf Internet more than twice a day.

There are a great number of applications with various functions. The chart above shows that instant messaging is the most frequently used app with 82% penetration rate, followed by mobile search with that of 69.4%. It is observed that mobile search is an essential function of mobile phones.

Well, on what situation will mobile phone owners the search function of their phones? According to the data, Chinese users will use mobile search on many situations, among which looking up new items and things comes first. And when they have no computer in hand, they will choose to use mobile phones to search.

About 62% of people access mobile Internet via search engine, which owns the highest percentage among all the channels.

When it comes to the degree of satisfaction with mobile search engines, Baidu ranks on top with the approval rate of 78.1%, followed by Yicha, EASOU and Soso.

Baidu is also leading the search race on mobile, followed by Soso and Easou.

Analysis International, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.4% (YoY) to 5.53 billion yuan (USD$877 million) though it’s dropped by 4.7% compared to the previous quarter.

Baidu’s Q1 earnings surged 76% as the Chinese Internet search giant’s revenue continued to surge. Baidu posted a profit of 1.88 billion Chinese yuan ($299 million), or CNY5.38 (85 U.S. cents) per ADS, up from CNY1.07 billion, or CNY3.06 an ADS, a year earlier.

Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.

China web search requests amounted to 77.51 billion times in Q3 2011, up 6.1% from Q2 and 16.3% from Q3 2010 according to research company iResearch.

Baidu’s search market share by revenue has gone up by 77.7% from previous quarter in Q3 2011. And, Google China’s market share is gradually reduced, a further decline of 1% compared with Q2. Market share of other search engine brands, such as Sogou and Soso, increased to varying degrees.