In August 2015, the average daily reach of fashion websites  in China was 13.24 million users. The top ten websites by daily reach accounted for 3.8% of total internet users in China according to iResearch.

Daily average visitors of Rayli.com.cn was 1.31 million, accounting for 0.5% of the total internet users, followed by Yoka.com (1.23 million) and Self.com.cn (1.15 million). The total average daily reach of fashion websites in August 2015 was 620,000 times more than the average daily reach in July. Yoka.com.cn increased from the fourth to the second with penetration rate of 0.5%.

The effective browsing time of fashion websites in August 2015 totaled 22,876,000 hours, much lower than 25,567,000 hours in July. Livemook.com, the website with the longest usage time, accounted for 10.1% of the total with 2.32 million hours, followed by Rayli.com.cn (2.01 million hours) and Yoka.com (1.79 million hours).

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In June 2015, the average daily user reach of fashion websites was 12.63 million, according to iResearch data.

The average daily reach of Rayli.com.cn was 1.45 million, and ranked in the first place, followed by Aili.com.cn and Self.com.cn.

In June 2015, the effective usage time of fashion websites was 25,567,000 hours. The top three sites by total monthly effective time were Livemook.com (5.53 million hours), Aili.com.cn (2.56 million hours) and Rayli.com.cn (2.21 million hours). Self.com and Yoka.com had an effective total monthly usage time of 1.79 million and 1.64 million hours respectively.

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Chinese fashion websites average daily reach is 12.418 million from 23 Jun 2014 to 29 Jun 2014, according to iResearch data, dominated by China’s local fashion sites.

The number one website in fashion category is Rayli.com.cn by daily average total number of reached users, followed by Yoka and Onlylady. ELLE and VOGUE ranked 6th and 8th respectively.

The top three sites by total monthly effective usage time are mplife.com (810k hours), livemook.com (540 hours), and Rayli.com.cn (510k hours). mplife.com content focuses on brand products targeting women with a lot of discounts and promotion information.

ELLE and VOGUE has a total monthly effective usage time of 320,000 and 170,000 hours respectively.