China online dating market totaled 1.207 billion yuan (US$180 million) in Q2 2017 with a growth rate of 39.2% YoY or 21.9% QoQ.

The top four online dating platforms (Zhenai, Youyuan, Jiayuan and Baihe) account for 80.1% total market share, 2.3 percentage higher than Q1 2017.

China’s online dating user spend an average of 2.45 hours in Q2 2017. Jiayuan user spent the longest, 4.9 hours per quarter.

The number of active online dating users in China dropped to 23.85 million in January 2017 from 26.24 million in January 2016 according to data from QuestMobile.

Dating was a 9.44 billion yuan market in China in 2016 and is expected to exceed 10 billion yuan in 2018. Online dating market reached 3.44 billion yuan in 2016 and will grow to 4.4 billion yuan in 2019 according to iResearch.

Top Online Dating Apps in China

Close to 90% of Blued users are male as it’s the leading gay dating app in China.

Mobile apps from traditional online dating background who focus on “marriage” lead in China’s tier-1 cities, including Jiayuan, Zheai, and Baihe. Users of these apps have the highest spending power in China.

Mobile apps with the most young users are Xiao Enai, Wei Ai, and Blued.

Mobile apps with over 2 million monthly active users (“MAU”) in Jan 2017 include Xiao Enai, Blued, Jiayuan, and Tongcheng Relian.

The top mobile dating apps by total MAUs in January 2017 are Xiao Enai, Blued, Jiayuan, Tongcheng Relian, Wei Ai, Baihe, Zhenai, Youyuan Wang, Kuai Yueai, and Lianai Shenqi.

Also read: China’s mobile apps market insights in 2016