China Internet Watch

China saw 1.1 billion active mobile devices in 2018

CIW Team — Wed, 17 Apr 2019 03:00:46 +0000

The monthly active devices of mobile internet totaled 1,131 million in December 2018, a net increase of 46 million compared with 64 million in the prior year period. The growth has declined from 17.1% in January 2017 to 6.2% in January 2018 and then the lowest point of 4.2% in December 2018.

On average, each user consumed roughly 5.7 hours on mobile devices every day in December 2018, 62.9 minutes more than a year ago. Short video (33.1%) and instant messenger (18.6%) took up over half of the increased usage duration.

On average, WeChat users spent nearly 6 minutes more on it. Considering the strong user base of WeChat (over 750 million DAUs), it means an increase of around 75 million hours. Mini-Programs plays a vital role in attracting users.

Among WeChat Mini-Programs, those having over 5 million monthly active users have increased by 57.1% to 209, two-thirds of which were gaming, lifestyle services, and shopping mini-programs.

Users in low-tier citie...

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Sina Weibo User Demographics Analysis in 2013 (4 Part Series)

CIW Team — Thu, 09 Jan 2014 02:26:31 +0000

This is the part 1 of a series of posts that gives you insights on Chinese netizens behaviors from Sina Weibo. Part 2, Part 3, Part 4.

Sina Weibo launched its 2013 Weibo User Development Report on December 6, based on massive Weibo user accounts information and consumption behavior to offer enterprises effective data support in social media marketing.

According to CNNIC, the number of Chinese netizens reached 591 million, and mobile netizens accounted for 464 million. Sina Weibo was one of the most important social networks for Chinese netizens, and its users had been growing fast in recent years.

Generally speaking, female Weibo users equaled to male Weibo users. Male accounted for 50.1%, a little bit more than female users.

Post 90s had become the major Weibo user groups, accounted for 53%. In the past year, post 90s users grew significantly. Post 80s accounted for 37%. Weibo tended to attract young user groups.

17.4% of Weibo users were from community service industry, and many were from school, real estate and IT industries.

Most of Weibo users had high education backgrounds, 70.8% owned bachelor and above degrees.

By comparing user demographics from 2012 to 2013, Capricorn, Aquarius and Cancer users’ percentages all increased a little. Libra was still the largest Weibo user group in 2013.

Post 90s users grew from 37% in 2012 to 53%, replacing 80s to be the dominant Weibo user groups.

Most people would use Weibo client, with 76% of the total users. 29% people used web version Weibo.

And lots of people became active after 8am, Weibo online users hit several apexes between 12 to 13, 16 to 17 and 22 to 23 in a day.

Mobile payment developed quite fast as mobile netizens increased, by analyzing Weibo users, we found out that 88% of them had used mobile payment in daily life. Alipay was the most popular mobile payment method, and many would also use online banks apps. NFC mobile payment also occupied a part of mobile payment market.

80.68% used mobile payment while shopping online, besides, 20.53% used it to repay credit card.

Mobile payment Weibo users, android users were apparently higher than other groups, with 64.78%. Government, school and NGO user groups had the highest percentage in mobile payment usage, with 18.47%. And users between 18 to 28 years old were the active mobile payment user group.

China Online Travel Booking Users Income Analysis

CIW Team — Tue, 05 Nov 2013 03:49:27 +0000

Online travel websites competed with each other intensely by improving consumer experience. However, consumers with different income had different preferences.

According to a research by China Internet Network Information Center (CNNIC), China online travel booking users could be divided into four categories based on their income levels, which were high income class, lower middle income class, upper middle income class and low income class.

High income class occupied 15.9%, lower middle class was the largest group with 49.3% share. And upper middle class occupied 27.9%. Low income class was the smallest group, with 6.9%.

Furthermore, 68.2% of high income class earned more than 10,000 yuan (USD 1,630); 37.4% of lower middle class’s salary were between 1,001 and 3,000 yuan (USD 163-489); most of upper middle class earned between 3,001 and 5,000 yuan (USD 489-815); 26% of low income class had between 201 and 500 yuan (USD 33-81).