China Internet Watch

5G connected car sales in China to exceed 7 million units by 2025

CIW Team — Tue, 29 Dec 2020 01:30:30 +0000

5G connected car sales in China will grow to 7.1 million units in 2025, accounting for 40% of the country’s total connected car sales volume, according to the latest research by Counterpoint.

Currently, 4G dominates China’s connected car market. The sales volume of 4G connected cars are expected to reach 7.8 million units in 2020 to account for 95% of the country’s total connected car sales volume.

With 5G seeing a fast rollout in China and the automotive industry expected to grow faster starting 2021, the share of 5G connected car sales will show rapid growth.

Government incentives such as a plan to issue US$535.6 billion (RMB 3.7 trillion) special-purpose bonds in 2020 to promote strategic sectors like 5G, Made in China 2025 will also drive 5G adoption by China’s automotive industry.

The three state-owned telecom operators in China – China Mobile, China Unicom, and China Telecom – are expected to invest around $184 billion in 5G networks by 2025.

China’s connected car ...

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Top smartphone, technology brands in China 2018

CIW Team — Thu, 22 Mar 2018 00:00:12 +0000

The top smartphone brands in China are Apple, Huawei, Xiaomi, Samsung and OPPO according to Tencent’s Penguin Intelligence research. The top internet/technology brands are Tencent, Alibaba, Baidu, and Jingdong (JD.com).

Tencent’s research also revealed the top high-end automobile brands, led by Benz, BMW, and Audi.

Chinese brands are mostly purchased among 86.1% consumers, followed by American brands (28.6%) and Japanese brands (19.6%). German brands are the most popular with 41.2% having the purchase intention although the actual purchase ratio is only 15.5%.

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Weibo Sold Over 60,000 Cars Worth $1.5B within 14 Days

Incitez China — Mon, 08 Sep 2014 08:30:59 +0000

During 14 days’ promotion on Weibo, a total number of over 60 thousand cars were ordered with a total worth of over RMB9.2 billion (US$1.5 billion).

Over 30 brands, including Benz and BMW, of about 100 models were available for order on Weibo, all of which were below market price. Weibo deployed three main promotion tactics, limited time offer, cash rebate and lucky draw.

From end August to early September, it’s considered cold season for automobil industry in China. The corresponding Weibo promotion page had over 16.97 million visitors and the topic on Weibo had over 1.24 billion views.

Chinese users displayed the highest level of engagement and interactions with brands on social media, according to PwC research. And, A McKinsey survey pointed out that social media has a greater influence on purchasing decisions for consumers in China.

Weibo monthly active users (“MAUs”) were 156.5 million as of June 30, 2014, an increase of 30% year over year according to its official quarterly financial results.

Also read: #IceBucketChallenge Went Viral on Weibo in China