The monthly active users of WeChat (Weixin) reached 1,133 million during the second quarter of 2019, up 7% year-on-year according to Tencent’s announced financial results. Smart device MAU of QQ was 707 million.

WeChat Mini Programs ecosystem has become more vibrant, attracting more developers and service providers in Q2 2019. The number of medium-to-long-tail Mini Programs has more than doubled year-on-year while the nature of Mini Programs has become more diversified.

For example, content Mini Programs allow users to conveniently create, upload and share interesting videos, music, and news within WeChat. More than a dozen content Mini Programs have attained over 1 million DAU.

Key user metrics including time spent per user, daily messages and video uploads sustained solid year-on-year growth during the second quarter.

QQ active users in Q2 2019

QQ MAU grew slightly by 0.6% to 807.9 million in Q2 2019 while mobile QQ reached 706.7 million, down 0.3%. And, smart device MAU of social networking app QZone grew by 2% to 553.5 million.

Tencent launched a major version upgrade for Mobile QQ, which contributed to an increase in the number of daily messages and strengthened user engagement. To enrich the core chat experience, Tencent enhanced functionalities for messages in voice and video. To broaden user connections, Tencent upgraded algorithms to recommend new friends based on common interests and shared contacts.

Tencent also introduced QQ Mini Programs, with entertainment and games-related Mini Programs attaining particular popularity among QQ users.

Tencent’s social advertising revenues were RMB12.0 billion in Q2 2019, up 28% year-on-year, driven by increased inventories and impressions for products such as WeChat Moments and QQ KanDian. See Tencent performance summary here.

The monthly active users of China mobile internet dropped to 1.136 billion in June 2019 from 1.138 billion in March 2019 according to data from QuestMobile.

How Becky built its e-commerce success on WeChat

Tencent saw its first decline in profit since Q3 2005. WeChat total MAUs grew about 10% to 1,057.7 million. Overall, both QQ and QZone saw a decrease in their MAUs in this quarter.

The first decline in profit since Q3 2005

Tencent’s total revenues were RMB73,675 million (USD11,135 million), an increase of 30% over Q2 2017 (“YoY”), driven primarily by payment-related services, digital content subscriptions and sales, social and others advertising, and smartphone games.

Its operating profit was RMB21,807 million (USD3,296 million), a decrease of 3% YoY. Operating margin decreased to 30% from 40% last year.

Profit for the period was RMB18,580 million (USD2,808 million), an increase of 2% YoY. Net margin decreased to 25% from 32% last year. Profit attributable to equity holders of the Company for the quarter was RMB17,867 million (USD2,700 million), a decrease of 2% YoY. Gaming has a huge impact on that.

Tencent’s Key Activities in Q2 2018

Tencent expanded the capabilities and usage of WeChat Mini-Programs, whose daily active users has exceeded 200 million, by integrating them with other digital tools, such as WeChat Pay, to provide customized solutions for a broader range of verticals.

Tencent has built up a sizable developer ecosystem with a large and expanding base of external developers and software integrators, as well as a consumer base of over 200 million DAUs.

Tencent views WeChat Mini-Programs as complementary to native mobile apps and believes it will contribute materially to their user experience, enterprise relationships, the development of their payment, advertising, and cloud businesses.

During Q2 2018, the total daily pageviews of QQ KanDian and Mobile QQ Browser together increased 55% year-on-year, while the total daily short video views of the two properties combined climbed over 3 times, year-on-year.

Users data on Tencent platforms

Combined MAU of Weixin and WeChat were 1,057.7 million, an increase of 9.9% YoY.

MAU of Qzone was 548.3 million, a decrease of 9.5% YoY. Smart device MAU of Qzone was 542.7 million, a decrease of 7.3% YoY.

Fee-based VAS registered subscriptions were 153.9 million, an increase of 30.3% YoY.

Tencent’s payment business had over 800 million active users as of end June 2018 with an increase of 40% in the average daily transactions. The offline payment transactions grew by 280% YoY.

WeChat Mini-Programs: top categories and referring sources 2018

Tencent and Weibo have a market share of 56.8% and 29.5% respectively accounting for 80% of total market share in China.

Tencent’s social ads and marketing assets include WeChat (Official Accounts and WeChat Moments) and QZone.

Check out China online advertising market overview for Q2 2017 here and here.

The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.

Weibo’s penetration into the internet market continued to grow, increasing by 1.6 percentage points to 38.7%. Vertical social networks, such as Douban (an interest- or hobby-centric chat site) were used by 8.6% of users.

As of June of 2017, 514 million people made purchases and shopped online in China, an increase of 10.2% over the year prior; of these, 480 million used mobile shopping platforms, an increase of 9.0%, accounting for 66.4% of all users.

Food delivery services grew rapidly, albeit from a somewhat lower base; in June of this year 295 million users ordered food online, an increase of over 86 million users from 2016, representing growth of 41.6%. Of those, 274 used mobile apps to place an order, an increase of 41.4%.

China’s online travel booking industry experienced some growth, with the number of users rising to 334 million in the first half of 2017, up by 11.5% and 34.4 million users from 2016.

The number of people booking train tickets, plane tickets, hotels, and vacations online rose by 37.6%, 19.1%, 20.5%, and 9.3%, respectively. Of the 334 million online booking users, 299 million (41.3% of all internet users) used mobile booking apps, an increase of 14.2% from 2016.

Download the details in the updated China Internet Insights report here.

The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs dropped 3.9% to 662 million.

Tencent achieved 59% YoY revenue growth in Q2 2017 to RMB 56,606 million (USD8,356 million), driven primarily by smart phone games and PC games, payment related services, online advertising, and digital content subscriptions and sales.

• Value Added Services Revenues increased by 43% to RMB36,804 million for 2Q2017 on a YoY basis.
• Online games revenues increased by 39% to RMB23,861 million, primarily driven by revenue growth from Tencent’s smartphone games, including existing titles such as Honour of Kings, and new titles such as the China version of Contra Return, Dragon Nest Mobile and Legacy TLBB Mobile, and from our key PC titles such as LoL and DnF.
• Social networks revenues increased by 51% to RMB 12,943 million, mainly reflecting growth in revenues from digital content services such as live broadcast, video and music, as well as from item sales in smart phone games.
• Online advertising revenues increased by 55% to RMB10,148 million for 2Q2017 on a YoY basis.
• Media advertising revenues grew by 48% to RMB4,077 million. The increase mainly reflected higher traffic for Tencent Video services and news feed advertisements for our Tencent News products.
• Social and others advertising revenues grew by 61% to RMB6,071 million. The increase primarily reflected growth in advertising revenues derived from WeChat and other mobile apps.

Its operating profit grew by 57% YoY to RMB 22,560 million (USD3,330 million). Profit attributable to equity holders of the Company increased by 70% YoY to RMB 18,231 million (USD2,691 million). Non-GAAP profit attributable to equity holders of the Company increased by 45% YoY. Free cash flow grew by 80% YoY.

Tencent’s Digital Property Update for Q2 2017

Monthly active user accounts (“MAU”) of QQ was 850 million, a decrease of 5.4% YoY. Smart device MAU of QQ was 662 million, a decrease of 3.9% YoY. Peak concurrent user accounts (“PCU”) of QQ (for the quarter) was 268 million, an increase of 8.4% YoY.

Related: Weibo MAU up 28% to 361 million in June 2017

Smart device MAU for users aged 21 years or below was up YoY, demonstrating QQ’s increased popularity among younger users. Popular features within Mobile QQ, such as Kandian news feeds, increased average user time spent within Mobile QQ.

Combined MAU of Weixin and WeChat were 963 million, an increase of 19.5% YoY.

MAU of Qzone was 606 million, a decrease of 7.0% YoY. Smart device MAU of Qzone was 586 million, a decrease of 3.5% YoY. Tencent introduced campus page to increase engagement among users in high schools and colleges.

Fee-based VAS registered subscriptions were 118 million, an increase of 12.4% YoY.

China mobile social app users’ purchase behavior overview 2017

Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017.

Tencent’s Finance Performance in Q1 2017

• Online games revenues grew by 34% YoY to 22,811 million yuan for Q1 2017
• Social networks revenues grew by 56% YoY to 12,297 million yuan
• Online advertising revenues increased by 47% YoY to 6,888 million yuan
• Media advertising revenues (mainly including those generated from Tencent news, video and music properties) increased by 20% YoY to 2,509 million yuan

Tencent’s operating profit was 19,272 million yuan (USD2,793 million) in Q1 2017, an increase of 44% YoY. And, operating margin decreased to 39% from 42% last year.

Its profit for the period was 14,548 million yuan (USD2,109 million), an increase of 57% YoY. Net margin was 29%, the same as Q1 2016. Basic earnings per share were RMB1.540. Diluted earnings per share were 1.522 yuan.

Tencent’s entertainment services benefited from the Chinese New Year holiday, and several of their products achieved notable growth during Q1 2017. These include Tencent’s video platform which featured popular original content, as well as newer products such as the karaoke app WeSing, photo editing app Pitu, and mobile games Honour of Kings.

Tencent’s Business Review in Q1 2017

• Monthly active user accounts of QQ was 861 million in Q1 2017, a decrease of 2% YoY
  • Smart device MAU of QQ2 was 678 million, the same as last year.
  • Peak concurrent user accounts of QQ was 266 million, an increase of 3% YoY.
• Combined MAU of Weixin and WeChat were 938 million, an increase of 23% YoY. Weibo MAU grew to 313M in Q1 2017
  • WeChat Mini-Program saw faster growth of daily active users
  • A snapshot of WeChat Economy in 2016
  • WeChat on mobile search in Q1 2017
  • Tencent launched WeChat Index to check the trend on WeChat
  • WeChat Ads Exchange for Official Accounts
  • Starbucks partners with WeChat
  • WeChat Usage Stats for Chinese New Year 2017
  • Native video ads on WeChat
• MAU of Qzone was 632 million, a decrease of 3% YoY
  • Smart device MAU of Qzone was 605 million, the same as last year.
  • Fee-based VAS registered subscriptions were 119 million, an increase of 10% YoY

Tencent’s total revenues in 2016 were 151,938 million yuan (US$21,903 million), an increase of 48% YoY. Operating profit was 56,117 million yuan (US$8,090 million), an increase of 38% YoY. Profit for the year was 41,447 million yuan (US$5,975 million), an increase of 42% YoY.

Total revenues of Tencent in Q4 2016 were 43,864 million yuan (US$6,323 million), an increase of 44% YoY. Its operating profit was 13,930 million yuan (US$2,008 million), an increase of 28% YoY. Profit for the period was 10,523 million yuan (US$1,517 million), an increase of 46% YoY.

Tencent’s Advertising Business in 2016

For key accounts, Tencent increased the penetration by offering integrated solutions across brand and performance advertising products. For long-tail accounts, Tencent grew the number of small and regional marketers by sharpening their targeting algorithms and upgrading self-service tools “Guangdiantong” for campaign management and results measuring.

Related: Case Studies: Native Video Ads on WeChat Moments

Social and performance advertising. Tencent’s social advertising inventory remained as a key attraction to advertisers, leveraging the platform’s superior targeting capability, unparalleled consumer reach, and premium brand image.

Tencent enabled advertisers and WeChat Official Accounts to select each other, better matching relevant advertisements with appropriate content.

Brand advertising. For video, Tencent prioritized sponsorship advertising to better capitalize on their premium inventory. For Tencent’s news applications (Tencent News, Kuaibao), it further upgraded the targeting capabilities.

Tencent’s Payment Business in 2016

Tencent surpassed 600 million mobile payment monthly active user accounts and average daily payment transactions in December 2016. Its payment related services provide fast and seamless experience for a widening range of offline consumption scenarios such as taxi booking, convenience stores, restaurants, and supermarkets.

Performance of Tencent Platforms

Social Platforms

• MAU of QQ was 868 million, an increase of 2% YoY.
  • Smart device MAU of QQ was 652 million, an increase of 2% YoY.
  • Peak concurrent user accounts of QQ (for Q4 2016) was 244 million, an increase of 1%
    YoY.
• Combined MAU of Weixin and WeChat was 889 million, an increase of 28% YoY
  • WeChat Usage Stats for Chinese New Year 2017
  • Top WeChat stats and trends 2016
• MAU of Qzone was 638 million, a decrease of 0.3% YoY.
  • Smart device MAU of Qzone was 595 million, an increase of 4% YoY.
• Fee-based VAS registered subscriptions were 110 million, an increase of 16% YoY

Media Platforms

• Tencent Video: the number of paying users exceeded 20 million, , more than tripled YoY
• DAU of Tencent’s online karaoke application WeSing reached 35 million in 2016, more than doubled YoY, establishing itself as the largest online karaoke community in China
• The number of daily paying readers reached approximately 2.5 million, more than doubled YoY

Utility Platforms

• Security. Tencent’s mobile security application expanded its industry leadership, ranking first in China in terms of MAU according to QuestMobile
• Tencent’s App Store Yingyongbao was ranked first among all Android app stores in China by QuestMobile in terms of MAU
• QQ Browser (mobile app) ranks first in China in terms of MAU which also made significant contributions to the user growth of Tencent’s digital literature services

Continue to read ⇒ An Essential Guide to WeChat Mini-Program

Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.

QQ MAUs reached 877 million in Q1 2016, an increase of 5% YoY; mobile QQ MAUs 658 million, an increase of 9% YoY. Peak concurrent user accounts of QQ in Q1 2016 was 260 million, an increase of 14%
YoY.

MAUs of Qzone reached 648 million in Q1 2016, a decrease of 3% YoY, while MAUs of Mobile Qzone was 588 million, an increase of 4% YoY.

Total revenues were RMB31,995 million (USD4,952 million) in Q1 2016, an increase of 43% over the first quarter of 2015. Operating profit was RMB13,398 million (USD2,074 million), an increase of 43% YoY.

Operating margin was 42%, the same as the first quarter of 2015. Profit for the period was RMB9,268 million (USD1,434 million), an increase of 34% YoY. Net margin decreased to 29% from 31% last year.

In April 2016, Tencent launched Enterprise WeChat, a stand-alone application which is tailored to communication scenarios at work and incorporates mobile office solutions such as calendar and company notice management.

Also read: WeChat launched Moments Coupon Ads for retailers

China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.

50.9% Chinese internet users used social media in 2015 with an increase of 16.9 percentage points compared with 2014. Users aged between 16 to 25 years old were the driving force and the penetration rate reached 71.5% in 2015.

China social media users increased largely in 2015. Social media between 35 to 45 years old grew with an increase of more than 20% in 2015 and users above 55 years old doubled in penetration rate.

WeChat (75.9%) was still the most popular social media in 2015, followed by Qzone (50.5%) and Weibo (35.0%). Monthly active users of Weibo in December 2015 grew by 34% year over year to 236 million and 83% of which were mobile users according to Weibo.

481.5 million people who accounted for 35.4% of the total Chinese population were estimated to visit social media at least once a month according to eMarterter.

Also read: China Social Media Users Insights in 2015

Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.

Tencent’s online advertising revenues increased by 75% YoY to RMB2,627 million due to growth in video advertising as a result of more viewers and enhanced revenues from performance-based social advertising on mobile-driven by Mobile Qzone and WeChat Official Accounts.

In comparison, Tencent’s eCommerce transactions business revenues decreased by 87% YoY to RMB446 million as it shifted traffic to JD.com following their strategic transaction with JD.com in March 2014, and the repositioning of their Yixun business from principal to marketplace operations.

Tencent’s Key platform statistics in 2014

• Monthly active user accounts (“MAU”) of QQ was 815 million, an increase of 1% YoY.
• Smart device MAU of QQ was 576 million, an increase of 33% YoY.
• Peak concurrent user accounts (“PCU”) of QQ was 217 million, an increase of 21% YoY.
• Combined MAU of Weixin (Chinese version of WeChat) and WeChat were 500 million, an increase of 41% YoY.
• MAU of Qzone was 654 million, an increase of 5% YoY.
• Smart device MAU of Qzone was 540 million, an increase of 30% YoY.
• Fee-based VAS registered subscriptions were 84 million, a decrease of 6% YoY.

Also read: Mobile GMV Accounted for 42% of Total Alibaba GMV in Q4 2014

Tencent’s total revenues were RMB19,808 million (USD3,220 million) in Q3 2014, an increase of 28% YoY. Profit for the period was RMB5,676 million (USD923 million), an increase of 46% YoY.

Mr. Ma Huateng, Chairman and CEO of Tencent, said,

We achieved another quarter of solid growth in our platforms, revenue and earnings. Our online advertising business expanded particularly swiftly, as we deployed targeted performance-based advertising on Mobile Qzone and Weixin Official Accounts. Given our traffic leadership and logged-in relationship with users, together with the proven scale of performance-based advertising services in China and overseas, we see ample scope for growth in our performance-based advertising business. During the quarter, we also retained our industry leadership in mobile and PC games, increased the market share of our app store YingYongBao significantly, and reinvigorated our subscription products via enhanced mobile privileges. Looking forward, we will deepen our partnerships with vertical leaders and continue to invest in our platforms, products, and people.

Tencent’s revenues from smart phone games integrated with Mobile QQ and Wechat also grew, with an expanded user base and full quarter revenue contribution compared to the same period last year. Social networks revenues increased by 47% to RMB4,723 million, due to increased item sales on mobile platforms and renewed growth of subscription revenues, as Tencent enhanced mobile privileges and mobile user experience for QQ Membership, Super VIP and Qzone subscription service.

In the third quarter of 2014, QQ and Qzone benefited from further growth in mobile user base and enhanced user engagement. For QQ, smart device MAU increased by 36% YoY to 542 million at the end of the quarter.

Mobile QQ experienced enhanced popularity of location-based groups and growth in the user base of Mobile QQ Wallet. New lifestyle services, including shopping, restaurant deals and health monitoring, were integrated with Mobile QQ to deepen its connection with users’ daily lives. For Qzone, smart device MAU increased by 26% YoY to 506 million at the end of the quarter.

Combined MAU of Weixin and WeChat reached 468 million at the end of the third quarter of 2014, representing YoY growth of 39%. Tencent deepened user interaction with the launch of a short video sharing feature (and a contacts app this month), and they improved content discovery through integrated in-application search.

Wechat Payment gained popularity as Tencent focused on enhancing its functionalities. Wechat extended the “shake” function to enhance the real-time engagement of Wechat users with TV programmers, such as the Voice of China 3, via interactive games and social sharing.

Tencent Key platform statistics

• MAU of QQ was 820 million, an increase of 1% YoY
• Smart device MAU of QQ was 542 million, an increase of 36% YoY
• PCU of QQ was 217 million, an increase of 22% YoY.
• Combined MAU of Weixin (Chinese version of Wechat) and WeChat were 468 million, an increase of 39% YoY
• MAU of Qzone was 629 million, an increase of 1% YoY
• Smart device MAU of Qzone was 506 million, an increase of 26% YoY.
• Fee-based VAS registered subscriptions were 89 million, stable YoY.

Read more: Stats of Top Selling Brands on Taobao/Tmall in 18 Categories

Tencent announced its 2014 Second Quarter Results yesterday in which it reported Wechat now has 438 million monthly active users and Qzone 645 million.

Total revenues that Tencent generated in the second quarter of 2014 were RMB38,146 million (USD6,200 million), an increase of YoY 37%.

Summary of Tencent Key Platform Stats in Q2 2014

• MAU of QQ user accounts were 829 million, a decrease of 2% QoQ or an increase of 1% YoY
• Smart device MAU of QQ was 521 million, an increase of 6% QoQ or an increase of 45% YoY
• PCU of QQ was 206 million, an increase of 3% QoQ or an increase of 19% YoY
• Combined MAU of Weixin and WeChat were 438 million, an increase of 11% QoQ or an increase of 57% YoY
• MAU of Qzone was 645 million, stable QoQ or an increase of 3% YoY.
• Smart device MAU of Qzone was 497 million, an increase of 6% QoQ or an increase of 37% YoY
• Fee-based VAS registered subscriptions were 88 million, stable QoQ or a decrease of 11% YoY

Tencent enhanced the ecosystem on Mobile QQ by connecting with the services of their strategic partners, such as JD.com and Dianping, and upgrading Mobile QQ Wallet, which enables users to purchase virtual goods and settle O2O transactions via their bank cards.

Tencent enhanced community activity through new functions such as Interest Tribes and improved the user experience for picture sharing. For Qzone, smart device MAU increased by 37% YoY to 497 million at the end of the second quarter of 2014.

Tencent enhanced the community and payment functionalities of Wechat, and broadened the breadth and
reach of service offerings by connecting with their strategic partners. For instance, users can now purchase products from JD.com through a direct access point in Wechat and settle
the transactions via Wechat Payment, and can search content of Wechat Official Accounts via Sogou.

In the second quarter of 2014, Tencent advertising business benefited from the growth in video advertising and performance-based social advertising, as well as the positive impacts of the FIFA World Cup and our strategic co-operation with JD.com.

During the quarter, Tencent made initial progress in monetizing mobile advertising opportunities, capitalising on Tencent’s significant traffic base across different mobile platforms.

For instance, in the second quarter of 2014, Tencent generated meaningful performance-based advertising revenues on Mobile Qzone, and they experimented with performance-based text link advertising on selected Wechat Official Accounts.

Click here to find out What you should Know and top 15 CIW posts for Q2 2014.

Source: Tencent

Social media traffic on mobile apps has exceeded desktop traffic in China in the first quarter of 2014.

On April 11, 2014, Tencent QQ Peaking Concurrent Users (PCU) hit 200 million for the first time. From 1999 to 2010, QQ users grew steadily to 100 million. In recent four years, QQ grasped mobile internet development and successfully doubled its PCU.

In 2014, QQ PCU grew drastically 20 million in 60 days.

Over 70% of these QQ users were from mobile terminal when QQ PCU reached 200 million.

Most people used QQ mostly for sending messages, followed by browsing Qzone and playing games.

And QQ users peaked at 9pm averagely, and a growing number of users became online at 5am and it peaked at 12am which would continue to 10pm.

It seemed that Chinese tended to chat in groups, 25.1% would chat in groups and 21.9% would join group video chat.

Guangdong, Jiangsu and Zhejiang provinces were the top three in China which had high QQ PCU.

Tencent recently released unaudited comprehensive performance of Q4 by December 31, and audited 2013 annual performance. In Q4, Tencent gross revenue reached 16.97 billion Yuan (USD 2.783 billion), with a 9% QoQ growth and a 40% YoY growth.

2013 Annual Performance Abstract:

• Gross revenue reached 60.437 billion Yuan (USD 9.913 billion), up 38% from a year earlier.
• Operating profit was 19.194 billion Yuan (USD 3.148 billion), increasing by 24% from a year earlier. The operating margins fell from 35% to 32%.
• Non-GAAP operating profit rose 22% to 20.768 billion Yuan (USD 3.406 billion); the non-GAAP fell from 39% to 34%.
• Profit attributable to shareholders was 15.502 billion Yuan (USD 2.543 billion), with a 22% YoY growth.
• Non-GAAP profit attributable to shareholders was 17.063 billion Yuan (USD 2.799 billion), up 19% from a year earlier.
• Basic earning per share reached 8.464 Yuan and diluted earning per share was 8.298 Yuan.

2013 Q4 Performance Abstract:

• Gross revenue reached 16.970 billion Yuan (USD 2.783 billion), with a 9% QoQ growth and a 40% YoY growth.
• Operating profit was 4.751 billion Yuan (USD 779 million), increasing by 24% compared to last year, but fell 1% compared to last month; the operating margins fell from 31% last quarter to 28%.
• Non-GAAP operating profit was 5.325 billion Yuan (USD 873 million), on par with Q3,  increasing 23% from a year earlier ; the non-GAAP fell from 34% to 31%.
• Profit attributable to shareholders was 3.911 billion Yuan (USD 641 million), 1% higher than Q3 and 13% higher than a year earlier.
• Non-GAAP profit attributable to shareholders was 4.498 billion Yuan (USD 738 million), up 3% from Q3 and 11% from a year earlier.
• Basic earning per share reached 2.125 Yuan and diluted earning per share was 2.092 Yuan.

The revenue from value-added service rose 3% from last quarter to 11.932 billion Yuan (USD 1.921 billion), accounted for 70.3% of Q4 revenue.

Online advertising revenue increased 8% to 1.497 billion Yuan (USD 241 million), taking up 8.8% of Q4 revenue. The revenue of online video advertising and social network advertising grew, offsetting the influence of transferring Tencent online searching business to Sogou.

The revenue of e-commerce increased by 41% from last quarter to 3.324 billion Yuan (USD 535 million), taking up 19.6% of Q4 revenue. The growth was mostly caused by seasonal promotion activities.

Main Platforms Data:

• The monthly active IM accounts hit 808 million, down 1% from Q3 but up 1% from Q4 2012.
• Most concurrent IM accounts reached 180 million, with a 1% QoQ growth and a 2% YoY growth.
• Overall (domestic and abroad) WeChat monthly active accounts reached 355 million, 6% higher than last quarter and 121% higher than 2012.
• Qzone monthly active accounts increased to 625 million, up 0.3% from Q3 and 4% from Q4 2012.
• Most concurrent accounts of QQ Game platform reached 8.5 million, increasing by 4% from Q3 and decreasing 3% from 2012.
• Paid accounts of value-added service reached 88.6 million, on par with last quarter, but 15% lower than last year.

Main Business

QQ and Qzone maintained a leading position in China communication and social network. The number of user account was growing at a slower pace as user traffic was transferring from PC to mobile terminals. For QQ, monthly active accounts increased slightly by 1% to 808 million, and most concurrent accounts rose 2% to 180 million at the end of 2013. In 2013, Tencent significantly enlarged mobile QQ user group by improving user experience and enriched service such as game center. By the end of 2013, active QQ intelligent terminals accounts reached 426 million with a 74% YoY growth. For Qzone, monthly active accounts increased by 4% to 625 million. The activity and participation of mobile Qzone users both increased in 2013: monthly active Qzone intelligent terminal accounts increased by 63% to 416 million, and the number of pictures uploaded from mobile Qzone also increased.

Combined monthly active accounts of Weixin (WeChat domestic version) and WeChat reached 355 million by the end of 2013. WeChat expanded rapidly in China, and the user participation also rose in 2013. With new service such as game center, public accounts and WeChat payment, and the acceptance of Moment, WeChat was changing from a simple communication service to an integrated platform.

Tencent online advertising business kept expanding with the growth of Tencent media platform and social platform. The revenue of brand display advertising and performance display advertising both increased in 2013. For search advertising, the revenue fell because Tencent transferred its searching business to Sogou. Tencent believed Sogou’s merging with Soso would help improve its share of PC and mobile searching market.

The transaction volume and revenue of Tencent proprietary e-commerce business grew strongly. It was benefited from geographic coverage expansion, richness of goods and improving e-commerce infrastructure. As Tencent teamed up with Jingdong, the business, staff and asset of Tencent’s B2C platform (QQ Wanggou) and C2C platform (Paipai) and some of Yixun’s equity was transferred to Jingdong, while Jingdong got a call option on remaining equity of Yixun. Tencent and Jingdong would cooperate in online payment service and other fields.

Tencent’s Qzone usage reached 1 billion, with Qzone Microblog posts exceeding 62 thousand on the sixth second of midnight and feedbacks flying fast and furiously the whole day on Jan 1st in 2014. From grasping a remote control to posting wishes on website, Chinese netizens were renovating the way to spend their New Year’s Eve.

According to official statistics, Qzone microblog posts reached 28 million in the first hour of the New Year 2014.

During the whole day, Qzone microblog usage surpassed 1 billion times at an astonishing speed of 11.5 thousand times per second.

The most active province was crowned by Guangdong with an outstanding performance of 114 billion usages.

An obvious contrast was seen between southern and northern part. Southern provinces tended to be more active in Qzone than northern.

Female users accounted for 56%, which was an opposite result of the population ratio of male and female. This phenomenon was owed to the sensitive emotion of female users who were more willing to express their feelings.

People in different age bracket had different function preference.

Among all the new year wishes, even though wage hike, promotion, and travel were still the major theme, accompanying family and health of parents came out on top.

The old 2013 slipped through our fingers, meanwhile the new 2014, being brave and bright, is striding forward with full of hope. Billions of Chinese netizens shouted out the wishes and poured their dreams into the New Year. WORLD, did you hear that?

Enfodesk just published China social media app active users ranking in December 2013, Qzone ranked the top with 211.03 million active users. Followed by Baidu Tieba, with 61.16 million active users. Renren ranked the third with 35.59 million in December 2013.

Male users accounted for 62%, and users below 24 were the dominant user group which accounted for 31%.

Chinese users with income around 1000 yuan (USD 164) were the main social mobile app active users, accounted for 23.3%. Workers and company managers or staff were the largest user group.

According to Jia This, a social sharing aggregation provider which offers sharing and favorite buttons for over 800,000 Chinese websites, Qzone ranked the top in October social network sharing platforms. Wechat rose from the sixth to fourth, and renren dropped from fifth to sixth in October.

Right before Double 11, E-Commerce shopping information sharing reached to apex. For example, Suning product topics daily sharing hit 200,000. 63.23% of these users were between the age of 25 to 39 years old.