China’s newborn drops by 2 million in 2018

CIW Team — Wed, 27 Mar 2019 08:00:35 +0000

China had 15.23 million new-born babies in 2018, 2 million fewer than in 2017, according to China’s National Bureau of Statistics. Even though it’s higher than some pessimistic forecasts of below 15 million, it is the lowest in recent years.

Where have the babies gone?
About 51% of new-born babies in 2019 will be the second child of their parents, which means a lower proportion of first babies, according to the National Bureau of Statistics’ forecast. Making things more challenging, the female population between 20 – 29 years has started to shrink since 2015. In 2019, the decline will accelerate to around 6%.

However, the year 2019 is a Year of Pig in China’s Lunar Calendar. People born in the Year of Pig are thought to have a more comfortable and richer life. Hopefully, this might encourage more Chinese families to deliver babies in 2019 and slow down the slump.
How will that affect the baby and parenting market?
Inevitably, fewer new babies will mean smaller baby and p...

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China mother and baby care market to reach $465 mn by 2018

CIW Team — Tue, 20 Sep 2016 03:00:17 +0000

The number of China’s newborn babies keeps a steady growth in recent years and is estimated to reach 18.08 million by 2018 according to data from China’s National Bureau of Statistics.

In 2012, China’s mother & baby care market had a transaction value of RMB 1.402 billion (USD 210 million) with a growth rate of 17.3%; and, it is estimated to reach 3.107 billion yuan (USD 465 million) by 2018 according to Analysys.

Babytree ranks the first place among top 10 mother & baby applications in China by the number of active users, followed by Beibei and Baobaozhidao.

China’s mother & baby communities’ user penetration rate has been increasing as of Q2 2015, which was 1.72%, and reached 2.87% in Q1 2016.

80.7% female users make up China’s mobile mother & baby care market.

Near 60% of mobile mother & baby care market was made up of 25 to 30 years old users.

The growth rate of China’s mother & baby care online retail value reached the peak with 81.1% in 2014; meanwhile, the transaction value was 156.8 billion yuan (USD 23.49 billion); and, it is estimated to reach 494.6 billion yuan (USD 74.10 billion) by 2018 with a growth rate of 26.1%.

The big demand for mother & baby care products drives China to be the second largest country of mother & baby care market, next to the United States.