Top travel & transportation mobile apps in China in Q2 2018

CIW Team — Thu, 27 Sep 2018 06:44:36 +0000

Within the online travel market, Ctrip and Qunar were the two biggest players while Fliggy was a distant third. In June 2018, Ctrip had 10.94 million DAU, with penetration rate at 16.1%. While both Qunar (9.22 million) and Alibaba-affiliated Fliggy (2.21 million) saw declines in DAU.

WeChat Mini-Programs might be the next opportunity for some small player to reshape the online travel market. Tongcheng Tourism obtained 107 million MAU utilizing the WeChat channel.

Didi Chuxing, the dominant playing in the car-hailing service market, has 14.82 million DAU and a penetration rate of 14.2%.

Within the bicycle-sharing market, the two largest players Ofo and Mobike all suffered great losses in penetration and average DAU. On the contrary, Hellobike rose rapidly with the penetration growing at 77.9% and the average DAU jumping to 1.89 million.

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China bike sharing market insights

CIW Team — Thu, 06 Apr 2017 08:00:28 +0000

China bike sharing market is estimated to reach US$1.5 billion (+735.8%) and 209 million users in 2017. Ofo, Mobike, and Ubike are the top brands in the market with the highest brand awareness while Baicyle is also in the top 3 by user satisfation after Ofo and Mobike.

China bike sharing market reached 1.23 billion yuan (US$180 million) in 2016 with 28 million users. It’s estimated to grow exponentially to 10.28 billion yuan (US$1.49 bn; +735.8%) with 209 million users in 2017.

China Bike Sharing Market Brand Penetrations in Chinese Cities

Ofo bike sharing has penetrated the most number of Chinese cities (43), excluding 3 overseas cities as of 31 March 2017. Mobike is also available in over 30 cities.

Ofo – Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Kunming, Chengdu, etc.
Mobike – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Ningbo, Xiamen,etc.
Hellobike – Suzhou, Hangzhou, Ningbo, Xiamen, Quanzhou, Fuzhou, Wuhan,etc.
Xiaoming – Shanghai, Guangzhou, Shenzhen, Wuzhen, Shantou, Jieyang
Bluegogo –Guangzhou, Shenzhen, Chengdu, Beijing, Nanjing, Foshan
Ubike – Shanghai, Zhuhai, Shantou, Changsha, Foshan
Youonbike – Kunming, Changsha, Chengdu, Beijing
Qibei – Hangzhou, Shenyang
Yibu Bike – Chengdu

Brand Awareness in Q1 2017

The top brands by brand awarness in China are Mobike, ofo, Ubike, Xiaoming, Bluegogo, and Qibei. However, ofo beat Mobike in terms of brand preference. Ofo also tops the ranking by user stickiness and user satisfactions.

The top problems users are facing include the number of available bikes and the locations, high deposit, inaccurate bike positioning, poor riding experience, customer service, inconvenient registration, etc.

Over one-third of respondents (35.3%) expressed the inconvenience caused by sabotaged bicycles. Users prefer to provide shared bike usage feedback by WeChat Official Accounts (50.4%), WeChat/QQ Groups (39.7%), App (38%), official Weibo (26.5%), etc.

Also read: Privacy and security are top concerns in China’s sharing economy