According to ZDC report, Samsung occupied 21% market share of brands awareness, ranking the first in September 2013. Followed by Apple, with 14% share. Lenovo ranked the third, a little ahead of Nokia. 

Compared to August, Apple had a big growth, hitting 14%. Samsung, Nokia and Lenovo’s brands awareness all dropped in comparison with August.

Different price ranges had different brand awareness. Affected by Apple and Samsung’s high price smartphones, smartphone brands awareness above 3000 yuan (USD 490) reached 31.9%, 6.4% more than that of August. Brands awareness of  below 3000 yuan smartphones all dropped slightly.

In September, Android smartphones got a dominantly 78% brands awareness, but dropped a little in comparison with last month. iOS’s brands awareness increased to 14%, which led to the drop of android system’s brands awareness.

From the perspective of camera resolution, smartphones with 8/8.1 million pixels and 12 million and above pixels’ brands awareness kept going up, gained 51.9% and 24.2% in September.

In September, quad-core smartphones obtained most brands awareness, with 46.3%, decreasing 1.2% compared to August. Dual-core and eight-core smartphones brands awareness increased a little.

Large screen smartphones’ brands awareness remained fast growing rate. Though screen size between 4.6-5.0 inches had the highest share of 33.8% in September, it decreased by 2.8% compared with last month. However, 5.0 inches and above smartphones went up by 4.5%, reaching 17.2% in September. Besides, due to the launch of iPhone 5S and 5C with 4.0 inches screen size, 3.6-4.0 inches screen smartphone’s brands awareness grew by 4%.

According to Taobao and other distribution channels, Nokia’s market share by volume was over 10% in September 2013. In 2013, Lumia series sold out 4.4 million in quarter one, 5.6 million in quarter two, and 7.2 million in quarter three.

In September 2013, Nokia feature phone 1050 ranked top in Taobao, with 47,230 phones sold out weekly. Besides, Lumia 520 ranked the 11th with 2,873 sales volume. In Tmall, one big mobile phone seller said Nokia feature phone sold out 1,000 monthly.

However, the market prospect is still not promising. How Nokia would compete with Samsung and iPhone in cities such as Shenzhen remains a question. In low price smartphone market, Chinese manufacturers are very competitive.

In 2012, Nokia hit lower bottom. Later, it began bouncing up. WP 8 operating system became mature, and Nokia built up its product line. WP 8 market share is still very small, but it has the potential to grow in the future. In 2013, Nokia’s performance was generally higher than expectation.

According to iResearch, the total mobile brands advertising cost in June reached 46.09 million yuan (USD 7.48 million). Nokia spent most on online advertising, with 11.56 million yuan (USD 1.87 million). Followed by Motorola and Samsung.

Portal websites, IT and video websites were the priorities of online advertising. Advertising by mobile brands spent on Portal websites reached 28.04 million yuan (USD 4.55 million), which was 60.8% of all. The second was IT websites, with 9.37 million yuan (USD 1.52 million). Video websites came to the third with 5.05 million yuan (USD 819,000).