30% of Chinese respondents of Kantar TNS’ Connected Life research felt swamped (or even suffocated) by online advertisement.

30% Chinese respondents said they felt they were “constantly followed by online advertising”, little bit lower than global average 34% and that of APAC region (33%).

Even though many Chinese respondents found themselves targeted by online advertisement, they’re quite tolerant to this practice: only 24% respondents will “actively ignore” online content from brands.

39% respondents surveyed by GlobalWebIndex used WeChat in the past month, making WeChat the most popular messaging app in APAC in the third quarter of 2014.

Combined MAU of Weixin and WeChat reached 468 million at the end of the third quarter of 2014, representing growth of 39% YoY.

WeChat provides business accounts for team collaboration. In addition to business accounts, companies can also utilize the Wechat advertising platform to drive traffic and app downloads, and increase Wechat fans.

Wechat released a Wechat Contacts app as an enhancement to smartphones’ existing contacts and only users who use this Wechat app can make and receive free calls under 2G/3G/4G network. Besides, its social elements can attract more mobile gaming users on its gaming platform.

Wechat launched a “card payment” option with which users can make fast payment at supported retail chains (currently 9 supported retail chains). Its online payment function is developing rapid and it is now aiming international e-commerce market with payment solutions.

Its international impact can be seen in the  surveyed in India by GlobalWebIndex which showed 21% correspondents used Wechat in September, more than Line and Snapchat app.

Also read: Insights of China Mobile Payment (Wechat, Alipay) Users

Email deliverability in China is much worse than the global average; only 58% of all emails can reach users’ inbox, which is also much lower than the average in Asia Pacific region (78%) according to data shown in a recent ReturnPath report.