QQ (Tencent) introduced the “One-click Comment” function and managed to explored new sources of traffic. Alipay introduced the “Comment after Payment” function. WeChat (Tencent) introduced the Notification Subscription and Industry Assistant functions to support its mini-apps. TikTok launched a dedicated page for mini-apps, and at the same time introduced its Karaoke mini-app, further complementing ByteDance mini-program ecosystem.

Meituan, as a late-comer, also launched its own mini-program platform in October this year, further heating up the competition.

According to anlaytics company Aladdin’s October ranking of mini-apps, distribution of top mini-programs by category witnessed a significant change.

Online shopping mini-programs have reclaimed the top places on the list. Life services mini-programs showed outstanding performance while mini-apps in the video and travel categories dropped significantly in terms of ranking.

In the vertical markets, the Golden Week long holiday boosted the demand for portable power bank, leading to a significant climb on the list of phone charging related mini-apps.

The distribution by category of the newcomers on the list showed an apparent trend of pre-heating of the Double Eleven Festival 2019: the number of new or updated online shopping mini-apps increased significantly.

The monthly active users of WeChat (Weixin) reached 1,133 million during the second quarter of 2019, up 7% year-on-year according to Tencent’s announced financial results. Smart device MAU of QQ was 707 million.

WeChat Mini Programs ecosystem has become more vibrant, attracting more developers and service providers in Q2 2019. The number of medium-to-long-tail Mini Programs has more than doubled year-on-year while the nature of Mini Programs has become more diversified.

For example, content Mini Programs allow users to conveniently create, upload and share interesting videos, music, and news within WeChat. More than a dozen content Mini Programs have attained over 1 million DAU.

Key user metrics including time spent per user, daily messages and video uploads sustained solid year-on-year growth during the second quarter.

QQ active users in Q2 2019

QQ MAU grew slightly by 0.6% to 807.9 million in Q2 2019 while mobile QQ reached 706.7 million, down 0.3%. And, smart device MAU of social networking app QZone grew by 2% to 553.5 million.

Tencent launched a major version upgrade for Mobile QQ, which contributed to an increase in the number of daily messages and strengthened user engagement. To enrich the core chat experience, Tencent enhanced functionalities for messages in voice and video. To broaden user connections, Tencent upgraded algorithms to recommend new friends based on common interests and shared contacts.

Tencent also introduced QQ Mini Programs, with entertainment and games-related Mini Programs attaining particular popularity among QQ users.

Tencent’s social advertising revenues were RMB12.0 billion in Q2 2019, up 28% year-on-year, driven by increased inventories and impressions for products such as WeChat Moments and QQ KanDian. See Tencent performance summary here.

The monthly active users of China mobile internet dropped to 1.136 billion in June 2019 from 1.138 billion in March 2019 according to data from QuestMobile.

How Becky built its e-commerce success on WeChat

Tencent’s total revenues in Q1 2019 were RMB85,465 million (USD12,693 million), an increase of 16% over the first quarter of 2018 according to Tencent’s announced financial results.

Its revenues from VAS increased by 4% to RMB48,974 million for the first quarter of 2019 on a year-on-year basis. Online games revenues were RMB28,513 million, broadly stable compared to the first quarter of 2018. Social networks revenues grew by 13% to RMB20,461 million.

Revenues from FinTech and Business Services increased by 44% to RMB21,789 million for Q1 2019 on a year-on-year basis. The increase was mainly driven by greater revenues from its commercial payment and cloud services.

Revenues from online advertising increased by 25% to RMB13,377 million for the first quarter of 2019 on a year-on-year basis. Social and other advertising revenues increased by 34% to RMB9,898 million, mainly due to the increase in advertising revenues derived from WeChat Moments, Mini-Programs and QQ KanDian.

Mr. Ma Huateng, Chairman and CEO of Tencent, said,

In the first quarter of 2019, we sustained healthy user engagement across our key platforms, with notable growth in the number of short videos uploaded and shared by users on QQ and WeChat.

We are invigorating our game business with popular releases such as Perfect World Mobile in China, while PUBG MOBILE is growing internationally.

Our payment, other FinTech services and cloud business, while still at an early stage of expansion, are now generating substantial revenues, and we are consequently disclosing their results in our new FinTech and Business Services segment, demonstrating our success in organically incubating services with long-term growth potential.

Its operating profit was RMB36,742 million (USD5,457 million), an increase of 20% YoY. Operating margin increased to 43% from 42% last year. Profit for the period was RMB27,856 million (USD4,137 million), an increase of 16% YoY. Net margin was flat at 33%.

Profit attributable to equity holders of the Company for the quarter was RMB27,210 million (USD4,041 million), an increase of 17% YoY.

Basic earnings per share were RMB2.877. Diluted earnings per share were RMB2.844. On a non-GAAP2 basis, which excludes certain non-cash items and certain impact of M&A transactions:

• Operating profit was RMB28,470 million (USD4,228 million), an increase of 13% YoY. Operating margin decreased to 33% from 34% last year.
• Profit for the period was RMB21,673 million (USD3,219 million), an increase of 13% YoY. Net margin decreased to 25% from 26% last year.
• Profit attributable to equity holders of the Company for the period was RMB20,930 million (USD3,108 million), an increase of 14% YoY.
• Basic earnings per share were RMB2.213. Diluted earnings per share were RMB2.187.

Social Media

During the first quarter of 2019, combined MAU of Weixin and WeChat was 1,112 million, up 6.9% year-on-year.

Smart device MAU of QQ slightly increased year-on-year and exceeded 700 million in the first quarter. Young users became more engaged on the QQ platform and their MAU grew by a double-digit rate year-on-year.

China Internet users are increasingly utilizing WeChat and QQ’s in-app camera functions to record short videos, which they then share in one-to-one chats, group chats, and timeline formats. Users now upload hundreds of millions of videos each day to Tencent’s communications and social platforms, which Tencent believe are the leading venues in China for uploading and viewing such user-created videos.

Tencent launched Mobile QQ Version 8.0 with engaging features such as QQ Mini Programs and KuoLie, which recommends new friends to young QQ users based on similar interests.

In WeChat, Tencent enabled users to share information, products and services for different vertical categories of Mini Programs within their chat groups, facilitating activities such as group buying for local communities, and the active user base for non-game Mini-Programs continued to grow at a healthy rate.

Online Video

Tencent Video subscriptions increased 43% year-on-year to 89.0 million, driven by popular self-commissioned IP content, such as Candle in the Tomb Season 3; Heaven Sword, Dragon Sabre (based on the popular martial arts novel by Louis Cha); and The Land of Warriors Season 2.

Tencent Video subscription counts were broadly stable sequentially due to delays in airing certain drama series, which might otherwise have contributed more to subscriber growth.

To further engage with video viewers, WeiShi launched a new feature for Produce 101 Season 2, enabling users to vote for contestants and share related short videos with their WeChat and QQ friends.

Continue to read Q1 summary on JD and Alibaba.

Half the top ten apps that generated the most revenues from the Apple Store were from Chinese tech companies. Notably, all those apps turned out to provide some sorts of subscription services for video or music streaming and social interactions. 

Tencent-affiliated Tencent Video took the second position with a remarkable US$490.2 million in revenue. Baidu-backed iQiyi and Kwai (Kuaishou) ranked fourth and fifth with a revenue of US$420.5 million and US$264 million, respectively. Alibaba’s Youku and Tencent’s QQ made it up to the eighth and ninth places with a revenue of US$192.9 million and US$159.7 million, respectively.

Wondering the top mobile apps in China in Q3 2018?

Tencent saw its first decline in profit since Q3 2005. WeChat total MAUs grew about 10% to 1,057.7 million. Overall, both QQ and QZone saw a decrease in their MAUs in this quarter.

The first decline in profit since Q3 2005

Tencent’s total revenues were RMB73,675 million (USD11,135 million), an increase of 30% over Q2 2017 (“YoY”), driven primarily by payment-related services, digital content subscriptions and sales, social and others advertising, and smartphone games.

Its operating profit was RMB21,807 million (USD3,296 million), a decrease of 3% YoY. Operating margin decreased to 30% from 40% last year.

Profit for the period was RMB18,580 million (USD2,808 million), an increase of 2% YoY. Net margin decreased to 25% from 32% last year. Profit attributable to equity holders of the Company for the quarter was RMB17,867 million (USD2,700 million), a decrease of 2% YoY. Gaming has a huge impact on that.

Tencent’s Key Activities in Q2 2018

Tencent expanded the capabilities and usage of WeChat Mini-Programs, whose daily active users has exceeded 200 million, by integrating them with other digital tools, such as WeChat Pay, to provide customized solutions for a broader range of verticals.

Tencent has built up a sizable developer ecosystem with a large and expanding base of external developers and software integrators, as well as a consumer base of over 200 million DAUs.

Tencent views WeChat Mini-Programs as complementary to native mobile apps and believes it will contribute materially to their user experience, enterprise relationships, the development of their payment, advertising, and cloud businesses.

During Q2 2018, the total daily pageviews of QQ KanDian and Mobile QQ Browser together increased 55% year-on-year, while the total daily short video views of the two properties combined climbed over 3 times, year-on-year.

Users data on Tencent platforms

Combined MAU of Weixin and WeChat were 1,057.7 million, an increase of 9.9% YoY.

MAU of Qzone was 548.3 million, a decrease of 9.5% YoY. Smart device MAU of Qzone was 542.7 million, a decrease of 7.3% YoY.

Fee-based VAS registered subscriptions were 153.9 million, an increase of 30.3% YoY.

Tencent’s payment business had over 800 million active users as of end June 2018 with an increase of 40% in the average daily transactions. The offline payment transactions grew by 280% YoY.

WeChat Mini-Programs: top categories and referring sources 2018

Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.

Tencent made record profit of RMB23.973 billion (US$3.812 million) in Q1 2018, up 65% over Q1 2017. Non-GAAP profit attributable to equity holders of the Company was RMB18.313 billion (US$2.912 billion), an increase of 29% year-on-year. Capital expenditure was RMB6.318 billion. Free cash flow was RMB13 billion, down 46% year-on-year.

Revenues from online games grew by 26% to RMB28.778 billion, mainly driven by smartphone games, including existing titles such as Honour of Kings, and newly launched titles such as MU Awakening and QQ Speed Mobile.

Communications and Social

QQ: Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. QQ KanDian, the news feed service within QQ, achieved over 80 million DAU.

Weixin and WeChat: Combined MAU was 1,040.0 million, representing year-on-year growth of 10.9%. Tencent opened up the platform of Mini-Programs to third-party game developers in late March and over 500 Mini Games are now available. Check out WeChat Mini-Programs status report 2018 here.

REPORT: WeChat digital ecosystem 2018: WeChat Pay, Official Accounts, Mini-Programs

Online Games

Smartphone games achieved approximately RMB21.7 billion revenues, up 68% year-on-year, driven by in-house mobile titles such as Honour of Kings and QQ Speed Mobile. Honour of Kings remained as the highest grossing smartphone game in China’s iOS Top Grossing Chart. New title QQ Speed Mobile became the second-highest smartphone game in China’s iOS Top Grossing Chart during Q1 2018.

PC client games achieved approximately RMB14.1 billion revenues, flat compared with the prior year period. Active users declined due to the continued time shift to mobile devices while core user engagement remained largely stable.

Digital Content

Total fee-based VAS subscriptions grew by 24% year-on-year to 147 million, primarily driven by video and music streaming services. Tencent Video reinforced its industry leadership in China by mobile DAU and subscriptions. Mobile daily video views increased by over 60% year-on-year.

Total video revenues were up 75% year-on-year, in particular, video subscription revenues grew by 85% year-on-year.

Online Advertising

Online Advertising business achieved 55% year-on-year growth in revenues.

For media advertising, revenues grew by 31% year-on-year. Within which, video ad revenues increased 64% year-on-year due to more pre-roll ads benefiting from the growth in video views, and Tencent’s enhanced capability to develop creative ad formats within original productions. Video and news revenues decreased quarter-to-quarter due to the low seasonality for advertising activity in Q1 2018.

For social and others advertising, the 69% year-on-year increase in revenues was driven by an expanded advertiser base boosting ad fill rates in WeChat Moments, and higher CPC for Mobile Ad Network. The sequential decrease in revenues was mainly due to the low seasonality in Q1 2018. Amid the low seasonality, QQ KanDian revenues increased due to fast growth in traffic.

Weibo monthly active users reached 411M, 93% from mobile in Q1 2018

The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs dropped 3.9% to 662 million.

Tencent achieved 59% YoY revenue growth in Q2 2017 to RMB 56,606 million (USD8,356 million), driven primarily by smart phone games and PC games, payment related services, online advertising, and digital content subscriptions and sales.

• Value Added Services Revenues increased by 43% to RMB36,804 million for 2Q2017 on a YoY basis.
• Online games revenues increased by 39% to RMB23,861 million, primarily driven by revenue growth from Tencent’s smartphone games, including existing titles such as Honour of Kings, and new titles such as the China version of Contra Return, Dragon Nest Mobile and Legacy TLBB Mobile, and from our key PC titles such as LoL and DnF.
• Social networks revenues increased by 51% to RMB 12,943 million, mainly reflecting growth in revenues from digital content services such as live broadcast, video and music, as well as from item sales in smart phone games.
• Online advertising revenues increased by 55% to RMB10,148 million for 2Q2017 on a YoY basis.
• Media advertising revenues grew by 48% to RMB4,077 million. The increase mainly reflected higher traffic for Tencent Video services and news feed advertisements for our Tencent News products.
• Social and others advertising revenues grew by 61% to RMB6,071 million. The increase primarily reflected growth in advertising revenues derived from WeChat and other mobile apps.

Its operating profit grew by 57% YoY to RMB 22,560 million (USD3,330 million). Profit attributable to equity holders of the Company increased by 70% YoY to RMB 18,231 million (USD2,691 million). Non-GAAP profit attributable to equity holders of the Company increased by 45% YoY. Free cash flow grew by 80% YoY.

Tencent’s Digital Property Update for Q2 2017

Monthly active user accounts (“MAU”) of QQ was 850 million, a decrease of 5.4% YoY. Smart device MAU of QQ was 662 million, a decrease of 3.9% YoY. Peak concurrent user accounts (“PCU”) of QQ (for the quarter) was 268 million, an increase of 8.4% YoY.

Related: Weibo MAU up 28% to 361 million in June 2017

Smart device MAU for users aged 21 years or below was up YoY, demonstrating QQ’s increased popularity among younger users. Popular features within Mobile QQ, such as Kandian news feeds, increased average user time spent within Mobile QQ.

Combined MAU of Weixin and WeChat were 963 million, an increase of 19.5% YoY.

MAU of Qzone was 606 million, a decrease of 7.0% YoY. Smart device MAU of Qzone was 586 million, a decrease of 3.5% YoY. Tencent introduced campus page to increase engagement among users in high schools and colleges.

Fee-based VAS registered subscriptions were 118 million, an increase of 12.4% YoY.

China mobile social app users’ purchase behavior overview 2017

Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017.

Tencent’s Finance Performance in Q1 2017

• Online games revenues grew by 34% YoY to 22,811 million yuan for Q1 2017
• Social networks revenues grew by 56% YoY to 12,297 million yuan
• Online advertising revenues increased by 47% YoY to 6,888 million yuan
• Media advertising revenues (mainly including those generated from Tencent news, video and music properties) increased by 20% YoY to 2,509 million yuan

Tencent’s operating profit was 19,272 million yuan (USD2,793 million) in Q1 2017, an increase of 44% YoY. And, operating margin decreased to 39% from 42% last year.

Its profit for the period was 14,548 million yuan (USD2,109 million), an increase of 57% YoY. Net margin was 29%, the same as Q1 2016. Basic earnings per share were RMB1.540. Diluted earnings per share were 1.522 yuan.

Tencent’s entertainment services benefited from the Chinese New Year holiday, and several of their products achieved notable growth during Q1 2017. These include Tencent’s video platform which featured popular original content, as well as newer products such as the karaoke app WeSing, photo editing app Pitu, and mobile games Honour of Kings.

Tencent’s Business Review in Q1 2017

• Monthly active user accounts of QQ was 861 million in Q1 2017, a decrease of 2% YoY
  • Smart device MAU of QQ2 was 678 million, the same as last year.
  • Peak concurrent user accounts of QQ was 266 million, an increase of 3% YoY.
• Combined MAU of Weixin and WeChat were 938 million, an increase of 23% YoY. Weibo MAU grew to 313M in Q1 2017
  • WeChat Mini-Program saw faster growth of daily active users
  • A snapshot of WeChat Economy in 2016
  • WeChat on mobile search in Q1 2017
  • Tencent launched WeChat Index to check the trend on WeChat
  • WeChat Ads Exchange for Official Accounts
  • Starbucks partners with WeChat
  • WeChat Usage Stats for Chinese New Year 2017
  • Native video ads on WeChat
• MAU of Qzone was 632 million, a decrease of 3% YoY
  • Smart device MAU of Qzone was 605 million, the same as last year.
  • Fee-based VAS registered subscriptions were 119 million, an increase of 10% YoY

Tencent’s total revenues in 2016 were 151,938 million yuan (US$21,903 million), an increase of 48% YoY. Operating profit was 56,117 million yuan (US$8,090 million), an increase of 38% YoY. Profit for the year was 41,447 million yuan (US$5,975 million), an increase of 42% YoY.

Total revenues of Tencent in Q4 2016 were 43,864 million yuan (US$6,323 million), an increase of 44% YoY. Its operating profit was 13,930 million yuan (US$2,008 million), an increase of 28% YoY. Profit for the period was 10,523 million yuan (US$1,517 million), an increase of 46% YoY.

Tencent’s Advertising Business in 2016

For key accounts, Tencent increased the penetration by offering integrated solutions across brand and performance advertising products. For long-tail accounts, Tencent grew the number of small and regional marketers by sharpening their targeting algorithms and upgrading self-service tools “Guangdiantong” for campaign management and results measuring.

Related: Case Studies: Native Video Ads on WeChat Moments

Social and performance advertising. Tencent’s social advertising inventory remained as a key attraction to advertisers, leveraging the platform’s superior targeting capability, unparalleled consumer reach, and premium brand image.

Tencent enabled advertisers and WeChat Official Accounts to select each other, better matching relevant advertisements with appropriate content.

Brand advertising. For video, Tencent prioritized sponsorship advertising to better capitalize on their premium inventory. For Tencent’s news applications (Tencent News, Kuaibao), it further upgraded the targeting capabilities.

Tencent’s Payment Business in 2016

Tencent surpassed 600 million mobile payment monthly active user accounts and average daily payment transactions in December 2016. Its payment related services provide fast and seamless experience for a widening range of offline consumption scenarios such as taxi booking, convenience stores, restaurants, and supermarkets.

Performance of Tencent Platforms

Social Platforms

• MAU of QQ was 868 million, an increase of 2% YoY.
  • Smart device MAU of QQ was 652 million, an increase of 2% YoY.
  • Peak concurrent user accounts of QQ (for Q4 2016) was 244 million, an increase of 1%
    YoY.
• Combined MAU of Weixin and WeChat was 889 million, an increase of 28% YoY
  • WeChat Usage Stats for Chinese New Year 2017
  • Top WeChat stats and trends 2016
• MAU of Qzone was 638 million, a decrease of 0.3% YoY.
  • Smart device MAU of Qzone was 595 million, an increase of 4% YoY.
• Fee-based VAS registered subscriptions were 110 million, an increase of 16% YoY

Media Platforms

• Tencent Video: the number of paying users exceeded 20 million, , more than tripled YoY
• DAU of Tencent’s online karaoke application WeSing reached 35 million in 2016, more than doubled YoY, establishing itself as the largest online karaoke community in China
• The number of daily paying readers reached approximately 2.5 million, more than doubled YoY

Utility Platforms

• Security. Tencent’s mobile security application expanded its industry leadership, ranking first in China in terms of MAU according to QuestMobile
• Tencent’s App Store Yingyongbao was ranked first among all Android app stores in China by QuestMobile in terms of MAU
• QQ Browser (mobile app) ranks first in China in terms of MAU which also made significant contributions to the user growth of Tencent’s digital literature services

Continue to read ⇒ An Essential Guide to WeChat Mini-Program

The monthly active users (“MAU”) of WeChat reached 818 million in September 2016 with an increase of 32.8% YoY according to QuestMobile. Its daily active users (“DAU”) exceeded 625 million.

The second to the fifth mobile apps by MAUs are QQ, Taobao, and Weibo. The number of Weibo app MAUs exceeded 390 million in September 2016, with a huge growth of 79% YoY; its DAUs exceeded 105 million.

Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.

Online communities use a variety of tools for communicating with community members including WeChat (61.1%), custom-made app (55.6%), WeChat Official Account (52.8%), websites, QQ Group, Weibo, online forums, Baidu Post Bar (Baidu Tieba), Weibo Group, emails, and Douban.

The top platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.

Engagement is crucial for maintaining and growing online communities in China; the top types of engagement activities are offline activities, online sharing of information & resources, special offers for community members, and etc.

Most online communities members don’t have a high income as about 55.6% make no more than RMB 100,000 a year.

Read more: China social application user insights 2016

Social application market develops rapidly, satisfying users’ various needs such as communication, entertainment, interests, and work. Instant messaging and social networking are the top two most popular features of social applications in China.

Instant messaging had for the highest usage rate of 90.7% according to CNNIC, followed by social networking (60.7%), and photo/video networking (45.4%). Online community ranks fourth most popular feature with 32.2%.

Users between 20-29 years old represent the largest age group in China social media, followed by those 19 year-old and below, and 20-29 y-o.

Users who have junior high education account for 35.8%, followed by senior high/technical secondary/technical school education (31.3%).

About one-third of social media users in China has a monthly income of between 3,000 to 5,000 yuan, representing the largest income group of China social media users, followed by 2,001-3,000 yuan (17.8%) and 5,001-8,000 yuan (17%).

Enterprise company employees form the biggest profession group of China social application users (31%), followed by freelancers (15.7%) and professional technicists (13.7%).

Over one-third (36.9%) of China mobile social media users’ has a daily average online duration of over 6 hours.

QQ and WeChat are two leading platforms in terms of instant messaging app usage rate, accounting for 90.3% and 81.6% respectively.

Mobile instant messaging apps QQ (75.8%), WeChat (69.1%), and Momo (7.3%) are top 3  by usage rate.

Baidu Tieba ranks top among China’s online communities with almost half (45.7%) social media users.

2.9% social media users in China use Maimai as their professional social networking application, ranking top and followed by LinkedIn China’s app.

Interacting with friends is the top purpose for people to use social applications (72.2%) in China, followed by following trending news in time (64.3%), following interesting content (59%), getting useful knowledge and help (58.3%), and sharing useful knowledge (54.8%).

Watching videos and listening to the music is the most frequent used feature by China social media users.

Contacts in social applications are mainly friends in real life (87.3%), classmates (85.3%), colleagues (81.2%), and families/relatives (79.7%).

China social media users are quite active with more than 63% accessing to social applications on a daily basis.

Also read: Mobile social app Momo benefiting from China’s booming live broadcasting business

Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.

QQ MAUs reached 877 million in Q1 2016, an increase of 5% YoY; mobile QQ MAUs 658 million, an increase of 9% YoY. Peak concurrent user accounts of QQ in Q1 2016 was 260 million, an increase of 14%
YoY.

MAUs of Qzone reached 648 million in Q1 2016, a decrease of 3% YoY, while MAUs of Mobile Qzone was 588 million, an increase of 4% YoY.

Total revenues were RMB31,995 million (USD4,952 million) in Q1 2016, an increase of 43% over the first quarter of 2015. Operating profit was RMB13,398 million (USD2,074 million), an increase of 43% YoY.

Operating margin was 42%, the same as the first quarter of 2015. Profit for the period was RMB9,268 million (USD1,434 million), an increase of 34% YoY. Net margin decreased to 29% from 31% last year.

In April 2016, Tencent launched Enterprise WeChat, a stand-alone application which is tailored to communication scenarios at work and incorporates mobile office solutions such as calendar and company notice management.

Also read: WeChat launched Moments Coupon Ads for retailers

China’s top 6 mobile social apps by the total number of monthly reached users in Q4 2015 are WeChat/Weixin (535 million), QQ (496 million), Momo (56.9 million), Aliwangwang (27.4 million), Yixin (14.4 million), and DDChong (8.83 million; formerly called Laiwang).

You can download this ebook on Box.com or Baidu Cloud.

Continue reading China Social Media Users Insights in 2015 or check out China social media marketing trends here.