Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode.

For the launch of new product launches, variety dramas, live broadcasts, limited time snaps, etc., the time-limited promotion mode on WeChat Moments is suitable. This change could come in handy for businesses promoting live broadcast e-commerce sales.

Tencent launched a live broadcasting tool for WeChat Official Account (OA) in March 2019, currently supporting audio and video broadcast. Influencing WeChat OA can utilize their fanbase on WeChat, in combination with quality live broadcasts, to drive e-commerce sales.

Some advertisers tried this new WeChat advertising back in June 2019.

On June 6th, Prada held the 2020 spring and summer menswear fashion show in Shanghai, which is the...