China Internet Watch https://www.chinainternetwatch.com China Internet Stats, Trends, Insights Tue, 21 Mar 2017 08:48:00 +0000 en-US hourly 1 https://www.chinainternetwatch.com/wp-content/uploads/cropped-ciw-logo-2019-v1b-80x80.png China Internet Watch https://www.chinainternetwatch.com 32 32 China B2C E-commerce Performance on Weibo in Sep 2014 https://www.chinainternetwatch.com/10412/b2c-e-commerce-websites-performance-on-weibo-sep-20/ https://www.chinainternetwatch.com/10412/b2c-e-commerce-websites-performance-on-weibo-sep-20/#comments Tue, 09 Dec 2014 08:30:25 +0000 http://www.chinainternetwatch.com/?p=10412 categories-of-china-b2c-vertical-e-commerce-enterprise-accounts-1

As of September 2014, there were 1,350 active China e-commerce enterprise accounts on Weibo. And the top categories are clothing & accessory, fashion life and food & beverage.

In September 2014, blog posts and comments of China e-commerce enterprise accounts on Weibo decreased a lot and they were not so active as before.

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In September, Jingdong and Dangdang promoted marketing campaign for clothing products with high CTR and sharing rate. Okhqb.com made promotion on iPhone 6 and then made a great success on Weibo.

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Tmall ranked top among B2C E-commerce websites on Weibo by mentioning rate in September 2014, followed by JD and Vjia.

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As of September 2014, there were 24,8 million Weibo fans on China B2C e-commerce websites which had established a giant consumer group for these e-commerce websites. Female fans on Weibo were the major potential consumers, accounting for 51.27% in September 2014.

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Weibo fans in Guangdong province accounted for 20% of all China’s B2C e-commerce websites, followed by Beijing and Zhejiang in September 2014.

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As September is month for beginning of autumn in China when it’s getting cold, clothing and accessories was top category with highest mentioned rate on Weibo. The Oct 1 National Day drove traffic of food & beverage.

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Exposure and CTR on shortened URLs of clothing & accessories ranked top among top product categories of B2C e-commerce websites on Weibo in September 2014. Clothing & accessories online market is now the most competitive field among B2C e-commerce websites on Weibo in China.

Here is a list for performance of China top 10 B2C e-commerce enterprise accounts on Weibo in September 2014.

China B2C E-commerce Enterprise Accounts on Weibo in Sep 2014
Account Impact Activity Propagation Coverage Weibo Link
华强北商城（Okhqb） 1 1 3 6 http://weibo.com/hqb360
天猫（Tmall) 2 8 5 1 http://weibo.com/tmall
携程旅行网（Ctrip) 3 4 6 5 http://weibo.com/ctrip
苏宁易购（Suning) 4 7 13 2 http://weibo.com/suningyigou
大麦网（Damai) 5 5 7 8 http://weibo.com/damaiwang
YOHO有货（Yohobuy） 6 3 20 17 http://weibo.com/yohoyouhuo
京东（Jingdong) 7 10 11 4 http://weibo.com/jingdong
艺龙旅行(eLong) 8 14 4 7 http://weibo.com/elongnet
乐蜂网(Lefeng) 9 12 8 11 http://weibo.com/lafaso520
驴妈妈旅游网(Lvmama) 10 13 10 10 http://weibo.com/lvmamas

Also read: Insights of China Video Sharing on Weibo

]]> https://www.chinainternetwatch.com/10412/b2c-e-commerce-websites-performance-on-weibo-sep-20/feed/ 1 Baidu to Launch URL Shortening Service DWZ.cn https://www.chinainternetwatch.com/1263/baidu-to-launch-url-shortening-service-dwz-cn/ https://www.chinainternetwatch.com/1263/baidu-to-launch-url-shortening-service-dwz-cn/#comments Mon, 19 Sep 2011 02:15:38 +0000 http://www.chinainternetwatch.com/?p=1263 dwz.cn
Baidu's URL Shortening Service

Baidu is launching a URL shortening service dwz.cn. Users can type in a URL to have a shortened URL at dwz.cn or a custom shortened URL can be specified.

Users can retrieve the original URL with shortened URL; and, DWZ.cn provides API for URL shortening service.

This service is not accessible at the moment.

Shortened URLs in Weibo

Sina Weibo uses shortened “t.cn” URLs to replace all URLs on Weibo (except URLs starting with “http://weibo.com…”; Tencent Weibo uses “url.cn”, Sohu Weibo uses t.itc.cn, and Netease uses 163.fm.

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