To improve content quality and encourage original content, WeChat announced punishment rules last week for plagiarism on WeChat official account platform.

Content plagiarism is very common on China Internet; it’s not surprising to see duplicate content across many WeChat official accounts.

According to WeChat team, WeChat official accounts will receive a warning along with corresponding content deletion if plagiarism is identified and reported by the copyright owner for the first time. The account will be suspended for 7 days for the second time, 15 days for the third time, 30 days for the fourth time. WeChat official account will be permanently suspended for the fifth time.

WeChat recently launched an “original content declaration” feature for official accounts platform. Once used, WeChat will tag the corresponding published content as “original”. If other accounts publish the same article, the source will automatically show the source and send alerts to the copyright owner. This feature will be disabled if the declared original content is later found to be owned by someone else.

In fact, many WeChat accounts will not report it as long as the accounts “using” their content do specify the source.

Also read: 20 Charts on WeChat Shopping

iResearch recently released its China Internet Data Report in Q2 2013, giving us a glimpse of China internet performance in Q2.

Online Markets and Online Advertising

As you can tell from the chart above, Mobile won over PC devices on internet segment markets growth, such as shopping, searching, marketing(searching excluded) and game. Online shopping and searching on mobile devices both had a YoY growth as high as 181%, out performed PC devices which only had 39% and 28.6% YoY growth.

Chinese online advertising had a relatively stable market structure, Baidu and Taobao were the two giant in online ads market. Baidu’s revenue from advertising in Q2 reached 7.56 billion yuan(1.23 billion USD), followed by Taobao with 5.61 billion yuan(909 million USD).

Qihoo’s 360, Taobao and Sohu had pretty high QoQ growth rate.

E-Commerce

Online shopping was the driving power of E-Commerce, had the highest YoY growth rate of 45.3%. B2B was still the biggest part in E-Commerce, with 2 trillion yuan(324 billion USD) revenue in Q2 which was 80% of total E-Commerce revenue.

B2C grew twice faster than C2C in Q2 2013. B2C had a 77.4% of QoQ growth rate, while C2C QoQ growth rate was only 31.8%.

Mobile shopping had a strong growth trend in Q2, with 8.6% QoQ growth while shopping on PC dropped 91.4% compared to Q1, 2013.

Chinese online shopping markets were led by Tmall with 50.8% market share and Jingdong with 17.1% share, the competition in the second-tier B2C enterprises were tense.

Online Video Market

Online video providers’ revenue mainly came from advertising,with 75.28% share, during which video ads was the biggest. Besides, copyright licensing distribution occupied 8.61% share, and video value added service occupied 4.3%.

Third Party Payment Market

Alipay occupied 49% of China third party payment market, followed by Tenpay with 20% and Unionpay with 10%?

Alipay was the top app in China mobile third party payment with 66 million monthly users and 20.4% MoM increase rate. However, Bestpay, Lakala,cmpay and yeahka competed with each other fiercely in Q2 2013.

Mobile Internet Market

Mobile shopping surpassed mobile value added service in Q2, becoming the biggest mobile segment market with 38.5% share.