Conversations in social media contain valuable information and data for marketers; as there are many tools, free and paid in the market, we will share a quick tip on how you can check brand conversation on China’s major micro-blogging platforms using Baidu search.

It’s actually quite straightforward; in simply three steps:

• Enter this URL into your browser address bar: http://www.baidu.com/s?rtt=2&tn=baiduwb&wd=BRAND
• Replace “BRAND” in the URL with your brand name
• Hit “Enter” to see micro-blogging search results on all major platforms (Sina Weibo, Tencent Weibo, Netease Weibo and Sohu Weibo).

Weibo is the most talked about social media channel in the last one year, followed by social networking sites like Renren. No doubt Sina Weibo should be the most critical channel to consider for most companies.