Nearly 60% of Chinese internet users consider themselves early technology adopters according to a survey by the CTA.

62% Chinese internet users plan to purchase their next technology products digitally; only 38% in store. In other select countries in Asia-Pacific, internet users who plan to purchase their next technology product in physical stores are more than those who will purchase digitally. 74% of Philippines internet users plan to purchase  their next technology product in stores and only 24% digitally.

China is the only country that has over 50% of internet users who plan to purchase their next technology product online among the surveyed countries in Asia-Pacific.

A survey from PwC in February showed that 62% of Chinese online shoppers shop online because of the convenient shopping environment. Chinese online shoppers are drivers  in China online shopping market including technology sector.

72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.

The top factor that affects Chinese consumers brand satisfaction is brand accessibility whenever needed according to Epsilon. The same survey also revealed that two of the top 3 favorite brands are e-commerce platforms; Chinese consumers are regularly engaged with an average of three to four e-commerce brands.

65% respondents are willing to share their brand experience with families and friends; 60% would share in social media; and, 58% would share positive reviews online. The top engaged brands with Chinese consumers are Taobao (19%), Apple (13%), JD (12%) and Samsung (12%) while the top brands with the highest scores of brand satisfactions are Huawei (84%), WeChat (Weixin) (82%), and Tmall (82%).

Collecting personal private information during brand engagement may not be easy; effective tactics recommended by Epsilon include:

• Bonus points
• Member points
• VIP special offers
• Transparent and clear privacy policies

Also read:  Alibaba Rose to No. 1 Most Valuable Retail Brand in 2015

55% executives in China would actively engage external sources to collect new ideas for applying emerging technologies compared with 64% globally. 41% executives would spend more than 15% of revenues to digital spends according to PwC’s 2015 Global Digital IQ Survey.

45% respondents in China see digital technology as being almost synonymous with IT (37% globally) and 65% see it as being incorporating all technology innovation-related activities (53% globally).

Companies were investing 34% of digital budgets on IT (32% globally) and 33% on marketing (27% globally) in 2015, far higher than sales (10%), customer service (9%), operations (8%) and enterprise functions (8%).

Business leaders in China were focusing in IT and marketing to promote revenue growth. More than half of business leaders in China (56%) were confident in their organization’s digital vision and capabilities, which were higher than the global average. However, only 49% supposed they effectively utilized all the data they captured.

Nearly nine out of ten executives (86%) in China said executives responsible for digital were involved in setting high-level business strategy (77% globally). 84% showed their digital strategy was agreed upon and shared with the executive teams and 47% would share with the whole organization.

Companies (92%) in China saw creative strategy and design skills as most critical to their business but only 68% believed their skills in this area as developed. 55% executives in China would actively engage external sources to gather new ideas for applying emerging technologies while 64% globally.

Overall, China’s executives and companies were positive and active on digital owing to ubiquitous mobile and social media with consumer spending and online behaviors. Embracing the potential of data would drive the digital strategy as a critical factor for success.

Also read: Digital Accounting for Over 50% of Chinese Media Time

Source: PwC

The total number of China’s tourists was estimated to exceed 4.1 billion person-trips in 2015, and more travellers would choose short-term accommodations during their trips.

According to the survey by Tencent, 58% of respondents were aware of the short-term accommodations, of which about half of the respondents once used the short rental service. The remaining 42% of the respondents didn’t know about short-term accommodations, but 28.5% said they were willing to try. Only 13.5% of respondents didn’t know and unwilling to try.

Housing needs within a week would encourage people to consider the use of short rental service. However, when staying longer than a month, more users would also consider the short-term accommodations.

Survey results showed that about 40% users would use short rental service during vacation. And in addition, when seeking jobs, receiving medical care, on business trips and so on would also encourage users to rent short-term accommodations.

Low price was the major reason when people tried short-term accommodations. Beyond this, there were 36.6% of users who chose the short-term rental because of the convenient transportation, flexible lease, high level of privacy.

In addition to price, house facilities, security, and sanitary were the three most focused factors. 44% of people surveyed also focused on the surroundings and transportation; the actual condition of houses and the service attitude of landlords were also considered factors. Location, level of storey, residential facilities were less considered when renting short-term accommodations.

Over 75% of users said their expected price for short-term accommodations would be no more than 100 yuan per day. Although there were still about 25% of users paying over 100 yuan per day, half of the users expectations were within 150 yuan.

Among the people surveyed, 55.6% were willing to lease their house for short-term accommodations. The other 44.4% were not because of privacy concerns.

Also read: China Travel Market Reached 127 Million in H1 2015

China is the world’s largest outbound tourism market and consumption market. Basing on the report initiated by China and surveyed by the World Urban Tourism Federation (WTCF), a total of 109 million Chinese person-trips visited foreign countries in 2014, among which the ratio of women was higher than men by 17 percentage points. The post-80s favored overseas tourism most, accounting for nearly 45%.

China is the world’s largest outbound tourism market and consumption market. In 2014, the number of Chinese outbound tourists reached 109 million person-trips, a YoY increase of 11% accounting for 9.58% of the total international tourists. Total Chinese outbound tourism consumption reached US$165 billion, an increase of 28% accounting for 11% of the total international tourism revenues.

Women tourists accounted for 58.5% of all Chinese outbound tourists, higher than men. The largest age group was the post-80s whose ratio was as high as 44.89%; the post-70s ranked second, accounting for 25.72%; and followed by the post-90s (11.39%), post-60s (9.97%) and post-50s (8.04%).

The post-80s and post-70s became the main groups of Chinese outbound tourists, accounting for more than 70%, which is mainly due to their higher education background and the majority got married traveling with minor children and elder parents.

Over the past year, Chinese short-distance tourists were mainly the post-80s and post-90s, accounting for more than 60% of the total; most of them were single or married with no children or children under the age of 10; their average household monthly income was 18,233 yuan (US$2,858.82) and the individual average income is 9,531 yuan (US$1,495.22), lower than the overall level.

Their favorite short-distance tour destinations are all located in East Asia and Southeast Asia, including five cities in Japan, Tokyo, Osaka, Nagoya, Kobe, and Nara; three cities in South Korea, Seoul, Jeju, Inchon; and followed by Bangkok and Singapore.

Improving visa policies, including lowering the threshold, simplifying procedures and shortening the processing time, are expected by most Chinese outbound tourists. And, shopping has beocme a routine for overseas tourists.

Also read: Tmall Will Launch the Global Duty-free Shop Project in China

In May 2015, CTR, a Chinese reserach company, announced a new report on China advertising market, which focused on key industries and top advertising marketing companies.

In early 2015, advertisers had more confidence in their industries and companies compared with last year.

The total budget increase in 2015 came the lowest since 2009, and the reduction rate was 29%, which was the highest in recent 7 years. Companies had less expectation for the future market.

Most advertisers popularized products through multi-channel marketing and agreed that building a good brand image is essential for marketing. In 2015, it gradually became a trend for companies to buy direct advertisements from media, and invest more in digital marketing.

In 2015, TV, internet and end promotion would become major marketing tools. Second-tier and third-tier cities, east China, Central China and South China would be key marketing areas; the first-tier cities and northwestern China would cut marketing expenditures, according to CTR.

In recent 2 years, advertising tools increased, more advertisers would choose to use multimedia, especially mobile internet and events marketing.

Provincial TV sites would be first choices for most advertisers, while CCTV sites had less advertising than last year, digital TV advertising has been increasing for 3 successive years.

2015 would see a year of large input in social media, video and search engineer advertising, both in PC internet and mobile internet. New outdoor media, such as cinema advertising and bus advertising would attract more advertisers.

While investing in advertisements in internet terminal, it is always not easy to judge their effectiveness, advertisers must consider all concerned factors before making decisions. More and more advertisers tend to popularize products through several multimedia combination, and like to help build brand image through TV, outdoors and prints. They get a clear view towards each promotion channel, the interactivity of internet, low cost of the radio advertising, which helps them choose a better advertising channel.

Also read: China Online Advertising Market in Q1 2015

Over 50% China tourists prefer to book travel products and services on mobile apps, according to a survey conducted by Ctrip.

93% respondents in Ctrip survey showed travel intention in 2015 and only 7% has no intention to travel at all in 2015. Nearly all respondents over 45 years old would like to travel.

Chinese tourists are spending more on their trips. 34% respondents in Ctrip survey plan to spend between 5,001 and 10,000 yuan; 34% with a budget of over 10,000 yuan per trip.

52% prefer to purchase their travel products and services on mobile apps for convenience and plenty of promotions. Only 18% visit travel agency stores.

Read more here.

According to a survey conducted by Tencent Tech news, 40.3% of those who encountered counterfeit products purchase in online shopping in China will do no more than never visiting the same online store again. 32.2% complained and got the refund whilst 16 complained but failed to get the refund.

53% of the respondents think the number of online shopping scams increased; and, 27.1% felt the same. Only 9.3% think the number of counterfeit products has decreased.

58.2% China online shoppers bought the counterfeit products due to the manipulated online store reviews and ratings according to the survey.

49.3% of online shopping dissatisfaction are due to counterfeit products whilst 28.9% are due to the inaccurate product descriptions, 23.3% for bad post-purchase customer service.

Also read: 20 Charts on China WeChat Shopping Market

Before March 8 in 2014, the International Women’s Day, Qunar conducted an online survey of female travel enthusiasts. Post-80s accounted for over 56% of respondents. In terms of travel frequency, 41% of respondent chose 1-2 times inbound travel and 1-2 times outbound travel; about 15% said they “quite enjoy traveling”, and would travel for 3-5 times inbound, more than 1 time outbound. Although it’s difficult to take a leave, about 30% of respondents would choose travel time of over 8 days, which was enough for long term inbound travel or outbound travel.

When people talk about women, they always talk about love. For the question “Where do you want to ‘elope’ to with your man?”, Maldives was the most favorite “eloping” destination with 37% of the vote. About 34% of women would “go to Europe for ancient castle and church, travel as further as we can”. Some respondents said romantic places such as Aegean Sea of Greece and Venice are their “eloping destination”.

Women’s passion about island travel was apparent in this survey. When it comes to choosing islands for travel destination, visa-free/visa-on-arrival islands such as Maldives and Bali got 52% of the vote, becoming the favorite islands of women. “Niche” islands like Fiji, Mauritius and Seychelles became the new darling with 39% vote.

Who makes the route decision and who pays the bill during travel? As the survey showed, about half women chose “I am a woman, I decide and pay”, and 27% voted for “Men and women discuss to make the decision and men pay the bill”. Only 11% chose “Women decide, men pay”.

Travel alone is always associated with emotions like relax, romance and healing. Among all respondents, 23% would go to “seaside cities such as Sanya” for solo travel. Moreover, Tibet and Lijiang were in the top 3 of “favorite destination for solo travel” list. Taiwan, Thailand, Japan and Korea were also the chosen ones.

As for travel types, self-guided travel was the favorite travel type of 41% women. This was a result of higher education and income level of female tourists and the influence of new Tourism Law. Only 5% of respondents voted for “package tour (pure fun)”. Furthermore, “semi-free tour” with guided route and 1-2 days free time was also favored, ranking the second with 39%.

Different from effeminate impression of women, most (over 70%) women would accept “manly” route. More tomboys now! About 37% of respondent chose “mountain climbing/cycling/hiking”, while 31% would “go Africa for watching animal migration”, which was considered the men’s favorite.

It’s women’s nature to go shopping. Where do you want to go with your close girlfriends? 41% said Japan or Korea, cause they could buy cosmetics there with friends. And 28% chose the holy land of shopping, Hongkong.

For travel companions, 62% of women would travel with friends, families and colleagues, while less than 45% of them chose to travel with their lovers.

And here is the last and funnest question: which constellation do you dislike to travel with? About two out of ten women chose Taurus, who was considered as stingy, calculating and “crazy about AA”. Besides, “always in the room” Pisces, “no reason why” Virgo, “easy to get angry” Aries and “quite aggressive” Capricorns were on the second to five places on the list.

36kr.com and 3g.qq.com did a survey about mobile internet user behavior online, collecting 92,000 sample via 3g.qq.com. Most of respondents were between 23-30 years old, with 41.9%.

About one thirds of respondents used 2 or more mobile phones.

Nearly 75% respondents in China used smartphones.

10% users spent more than 8 hours on mobile, which means mobile occupied one thirds of their daily life.

More than half of respondents claimed that increasing time spent on mobile decreased their time on PC.

13.7% users said they saved their documents via cloud storage, while 18% said they didn’t know about cloud storage.

Thunder Walkbox, Sina vdisk and Evernote were the top 3 cloud storage apps.

More than 60% worried about SNS privacy leak.

Mobile users would take measures to prevent privacy leak, such as downloading app from official channels, hide their real identity on SNS and other methods.

As for how much SNS would affect work, 12% users spent half their working time on social networks.

One thirds of respondents preferred stand-alone games, and another one thirds didn’t play games.

Over 40% users didn’t download apps over a month, merely 6.6% would download at least an app everyday.

Mobile app recommendation platform and third-party app stores were the main channels where users gained new apps information.

Kantar Worldpanel, in partnership with Bain & Company, has recently released China Shopper Report this year, presenting a second look on what shoppers really do rather than what they say they do.

The 2013 analysis is a continue of 2012 research, which confirms and refines the previous findings. Their findings are crucial to marketers who seek to grow their brands in Chinese market.

Kantar Worldpanel tracked shoppers real time actual purchases in 40,000 households, covering 373 cities in 20 provinces and four major municipalities participated. It surveyed 26 consumer goods categories, and a refined analysis of 10 categories worthy of further focus.

Key findings on China Shoppers:

• Shoppers showed similar behaviors from year to year across the 26 categories in terms of purchase frequency and number of brands purchased
• Penetration is the most important driver of mar-ket share for each of the 26 categories, regardless of where it falls on the continuum from repertoire to loyalist
• The shopper base experiences a high level of churn for all the brands we studied, regardless of a brand’s size

Shopper behavior is consistent in both years

The more frequently that shoppers buy in a repertoire category, the more brands they tend to buy in that category. And heavy shoppers of a particular brand tend to be heavy shoppers of other brands in that category. Strong repertoire categories include skin care, biscuits and chocolate.

The 26 categories have different levels of repertoire and loyalist behaviors across a continuum

The average purchase frequency of any particular brand is very low: less than five times per year.

In both years, shoppers tended to purchase more brands when they purchased more frequently—that is, they tend to exhibit repertoire behavior.

As frequency increases,the variation in the number of brands that shoppers buy across the 26 categories widens, which means shoppers who increase their purchasing within most categories also try different brands in the category.

In categories with stronger repertoire behaviour, brands’ heavy shoppers are often heavy shoppers of competing brands as well. However,in categories with stronger loyalist behaviour, a brand’s heavy shoppers allocate most of their category spending to that brand.

Penetration is paramount

Leading brands always have much higher penetration rates than the average rate for brands in their category. Specifically, they found that the leading brand’s penetration rate is approximately 3 to 10 times higher than the average penetration rate of the top 20 brands in the category.

The difference in penetration rates is significantly larger than the difference in purchase frequency and repurchase rate for the leading and top 20 brands in the same categories.

When refined analysis to 10 focus categories, Kantar Worldpanel found out within each category, low-frequency shoppers are very critical to the shopper base and contribute significantly to revenue. This is true for both leading and smaller brands.

Low-frequency shoppers are even more critical to revenue for smaller brands.

The correlation between market share and penetration is very high.

A brand’s shopper base is a “leaky bucket”

They found out that brands’ shopper bases are not stable. The shopper base of all brands we studied experiences a high level of churn, regardless of a brand’s size.

We also found that smaller brands tend to have higher churn rates than leading brands. This suggests that “niche brands” with an exceptionally loyal shopper base don’t really exist—brands with a small shopper base are simply small brands, whose buyers usually buy less frequently and churn more often. However,the churn rate in loyalist categories, on average, appears to be lower than in repertoire categories.

This analysis demonstrates that a brand’s shopper base is like a “leaky bucket.” For a brand to grow, a company needs to recruit new shoppers every year to compensate for those it loses, further emphasizing the importance of penetration.

 Knowing a brand’s place on the repertoire-to-loyalist continuum is vital

A company must identify a brand category’s position on the continuum between “heavy repertoire” and “more loyalist” before deciding how to grow penetration for that brand.

The most heavy repertoire categories were also more likely to have a higher level of churn.

A leading brand’s share of wallet (“Share of wallet” is the percentage of a shopper’s spending in a category that’s devoted to a given brand) for heavy shoppers is typically higher for loyalist categories.

On July 11th, China Tourism Research Institute released the survey results on the satisfaction of Chinese tourists in Q2 2013.

The results show that index on the satisfaction of Chinese tourists is 74.49, which indicates downward trend this year. Tourists are generally unsatisfied with travel service. Inbound tourists’ satisfaction keeps dropping, and complaint rate goes up, especially in northwestern region.

Index on the satisfaction of Chinese tourists in Q2 2013 is 74.49; year-on-year growth dropped by 5.43 and QoQ down by 3.12. Tourists questionnaire survey satisfaction degree is 73.3, which has a year-on-year increase drop by 10.06 and QoQ drop by 4.75. However, online survey and tourism quality supervision satisfaction go up a little.

Domestic and inbound tourists satisfaction have both drop, while outbound tourists satisfaction degree climbs up. Domestic tourists satisfaction degree is 73.15, year-on-year increase down by 9.21 and QoQ down by 4.6. Besides, tourist groups have no advantage and even a bigger drop. Inbound tourists satisfaction is 75.94, year-on-year increase drops by 16.45 and QoQ drops by 4.78, which is much greater than domestic tourists.

Online survey shows satisfaction grows steadily to 82.5, with a year-on-year increase of 1.64 and QoQ increase of 0.2.

Tourism quality supervision satisfaction is 66.4, with a year-on-year increase of 7.49 and QoQ increase of 0.58. In Q2, complaint service satisfaction is showed above, while the complaint rate is still growing compared to Q1.

In this quarter, outbound tourists satisfaction degree is relatively high and stable.

China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April.

This McKinsey survey of 5,700 Internet users in China this April has found that 95% of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social-media site; in addition, the country .

It also pointed out that social media has a greater influence on purchasing decisions for consumers in China. Chinese consumers say they are more likely to consider buying a product if they see it mentioned on a social-media site and more likely to purchase a product or service if a friend or acquaintance recommends it on a social-media site.