Emerging markets are leading the way with smartphone users in China (45.0%), India (36.7%) and Singapore (23.3%) Asia Pacific’s biggest adopters of digital wallets according to MasterCard.

Related: 7 Habits of China Online Shoppers

Overall, close to half of respondents (48.5%) across Asia Pacific have made a purchase using their smartphone in Q4 2015, led by those in India (76.4%), China (76.1%),South Korea (62.0%) and Thailand (61.1%).

Clothing and accessories (35%), personal care and beauty products (20.9%) and movie tickets (20.4%) are the top mobile shopping purchases amongst Asia Pacific consumers. Close to half of the consumers in China (46.4%), India (42.5%) and Korea (42.1%) shop for clothing and accessories on their smartphone.

Also read: Alibaba mobile MAUs grew to 410M, up 42% in Q1 2016

The total revenues of China B2B e-commerce market reached 6.39 billion yuan in Q4 2015, an increase of 7.9% QoQ according to Analysis.

Alibaba remains the dominant player in China’s B2B e-commerce market with close to 40% market share by revenues, followed by Global Sources (5.45%) and HC360 (3.92%).

Overseas new users increased rapidly on Alibaba.com in 2015, particularly in Europe, America, and the Middle East. Domestic merchants on 1688.com spent much time online and CXT users spent 47 hours on average in receiving their first orders in 2015 according to Alibaba. Alibaba is predicted to keep growth in sales and users in 2016.

Read more on China B2B Market Insights 2016

Weibo reported net revenues of US$149.0 million in Q4 2015 compared to US$105.2 million for the same period in 2014. Advertising and marketing revenues totaled US$129.5 million in Q4 2015 compared to US$88.0 million in Q4 2014 according to Weibo.

Income from operations for the fourth quarter of 2015 was US$25.8 million, compared to US$4.7 million for the same period last year. Non-GAAP income from operations was US$32.8 million, compared to US$9.5 million for the same period last year.

Advertising and marketing revenue increased 47% year over year to US$129.5 million. Monthly active users in December 2015 grew 34% year over year to 236 million and 83% of which were mobile users. Average daily active users of Weibo in December 2015 grew 32% year over year to 106 million.

Net revenues of Weibo increased 43% YoY to US$477.9 million for the fiscal year 2015 and advertising and marketing revenue increased 52% YoY to US$402.4 million. Net income attributable to Weibo’s ordinary shareholders reached US$34.7 million compared to a net loss of US$65.3 million for 2014.Weibo was regarded as the Chinese Twitter several years ago. However, as Weibo managed to create in images, video, ads, and other aspects, it has won more profits than Twitter in 2015.

Related: Weibo to Offer Video Advertising in H1 2016

Twitter reported revenues of US$710 million with an increase of 48% YoY in Q4 2015 compared with US$149.0 million of Weibo in the same period. Although the revenues of Twitter were over four times higher than that of Weibo, the profits of Twitter were still in negative growth in Q4 2015.

Twitter lost US$90 million in Q4 2015 compared with net loss of US$125 million over the same period in 2015. Twitter got a total net loss of US$577 million in 2014 and US$645 million in 2013.

Advertising revenues accounted for a large ratio of Twitter and Weibo. The advertising revenues accounted for 90.2% of Twitter’s total revenues and mobile advertising made up 86% in total advertising revenues.

Advertising revenues of Weibo has been rising over the past two years and it accounted for 86.9% of total revenues in Q4 2015. Value-Added Services (“VAS”) revenues were another major part of total revenues in 2015. The VAS increased 13% year over year to US$19.5 million in Q4 2015.

Also read: China Social Media Users Insights in 2015

China’s top 6 mobile social apps by the total number of monthly reached users in Q4 2015 are WeChat/Weixin (535 million), QQ (496 million), Momo (56.9 million), Aliwangwang (27.4 million), Yixin (14.4 million), and DDChong (8.83 million; formerly called Laiwang).

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Continue reading China Social Media Users Insights in 2015 or check out China social media marketing trends here.

China’s online banking transaction values reached 510 trillion yuan (US$78.24 trillion) with an increase of 17.6% QoQ in Q4 2015 according to Analysys. The increase was mainly due to the improvement of online banking services and promotion of online shopping business.

Chinese online banking transaction saw rapid growth in the fourth quarter of 2015. The online financing service, online loan service, comprehensive financial services, enterprise online banking services, and others intensified the business of online banking market in China in Q4 2015. And, the busy online shopping transactions driven by Double 11, Christmas Day, Double 11, New Year’s Day and so on greatly increased the online banking payment.

China Industrial & Commercial Bank (28.4%), China Construction Bank (12.7%), Bank of Communication (10.9%), Agricultural Bank of China (10.3%), and Bank of China (7.4%) led China’s online banking market in Q4 2015.

Enterprise online banking service was regarded as the focus for banks to generate more transactions. Many online banks have concentrated on the enterprise demands from the increase of transaction values in the third and fourth quarter of 2015.

Also read: China E-Payment Insights 2015

As of 31 December 2015, the number of travel agencies in China reached 27,621 according to China National Tourism Administration.

The top ten inbound traveler regions by the total number of person trips are Hong Kong, Taiwan, South Korea, Macau, the U.S., Malaysia, Singapore, Japan, Thailand and Russia.

China travel agencies organized a total number of 42.18 million person trips and received 45.29 million person trips in Q4 2015, an increase of 14.68% and 14.59% YoY.

Jiangsu (17%), Shanghai (9%), and Zhejiang (9%) are the top 3 travel destinations in China in Q4 2015.

Southeast Asia countries are among China’s most popular outbound tourism destinations, accounting for 27% of total person-trips in Q4 2015.

Also read: China Travel Insights for Chinese New Year 2016