In an unprecedented leap, Idle Fish (a.k.a. Xianyu), Alibaba's leading second-hand trading platform, has broken significant ground in China's digital marketplace.

As of 2023, the platform has astonishingly surpassed a daily Gross Merchandise Volume (GMV) of 1 billion yuan (US$141 million), marking a colossal shift in consumer behavior towards the second-hand market.

This surge reflects not only changing economic patterns but also evolving societal attitudes towards sustainability and consumption.

The platform's success is underpinned by its massive user engagement, with over 100 million individuals listing their idle goods, contributing to a vibrant circular economy.

The platform sees 4 million items listed on a daily basis, ranging from tech gadgets to apparel, highlighting a shift towards more conscientious consumption among Chinese netizens.

A noteworthy trend is the rising influence of post-95s consumers, who are not only active participants but also key driv...