China Internet Watch

China online travel market overview 2018; better performance seen on mobile

CIW Team — Thu, 23 Aug 2018 00:00:03 +0000

Total revenues of China's online travel market reached 738.41 billion yuan (US$107.99 bn) in 2017, up by 25.1% over 2016. The high growth has started to slow down since 2014 and is estimated to be 12.2% by the end of 2020. On the other hand, the penetration rate of online travel is 13.3%, increased by 1.3 percentage points from 2016. Check out the structure of China online travel market and unique users growth including online vacation segment and leading platforms market shares.

The high growth has started to slow down since 2014 and is estimated to be 12.2% by the end of 2020. On the other hand, the penetration rate of online travel is 13.3%, increased by 1.3 percentage points from 2016.

Online vacation kept expanding market shares by transactions over these years and reached 17.9% in 2017. The market share of air ticket was further shrunk in 2017 but still controlled 57.5% of the market.

Despite its rather volatile growth during 2017, the monthly unique users of...

Already subscribed? Sign in.

Don't Miss Out.

Invest with as little as one bottle of water per week.

Join other top analysts and business executives and navigate the unique market with China Internet Watch.

View subscription options »

Cancel at any time

Top travel apps in China in Sep 2016

CIW Team — Thu, 17 Nov 2016 03:00:10 +0000

Qunar was ranked the top generic travel booking app by coverage in September 2016 according to data from TalkingData, followed by Ctrip and LY.com apps.

12306, China Railway’s official app, remains the top choice for train tickets booking. Spring Airlines made it to the top among airlines booking apps with 0.43% coverage, followed by apps from Eastern Airlines (0.27%), China Southern Airlines (0.2%) and Air China (0.15%).

Among accommodation booking apps, Home Inns, eLong and Airbnb are the top 3 by coverage. Airbnb, Tujia and Mayi are the only three homestay network platforms in the top 10 while the rest are for hotel bookings.

Huawei, Samsung, and Xiaomi smartphones are the most popular Android brands among travelers during this year’s National Day holiday.

The top mobile apps for travel information by coverage are Mafengwo (0.58%), TripAdvisor (0.48%), Travel Translator (0.31%; by Mafengwo), Qyer (0.26%), and Breadtrip (0.22%).

China’s Top 4 Online Travel Companies Compared

Incitez China — Mon, 08 Sep 2014 05:00:54 +0000

China’s traveling industry is booming these years. With various choices of travel companies, Chinese people are more enthusiastic about traveling ever than before. Among all online travel companies in China, Qunar.com, Ctrip, eLong and LY.com are the most popular ones by total number of reached users nowadays.

Qunar’s daily reach on mobile device exceeded 2 million in China online travel industry in June 2014, which made it top online travel company by mobile reach from April to June 2014, followed by Ctrip, LY.com and eLong according to data from iResearch.

Qunar.com total revenues for the second quarter of 2014 were RMB400.4 million (US$64.5 million), an increase of 127.3% year-on-year; the number of total mobile app activation exceeded 270 million, which was much bigger than the number of any other online travel company in China.

Most of the online travel companies had increased total number of air-tickets booking on mobile device in Q1 and Q2 2014. And Qunar.com accounted for 38% of air tickets booking in Q2 2014, which had a great growth rate from prior quarter in 2014.

The rate of hotel booking on mobile device of online travel companies was over 40% which shows online travel company can stimulate hotel ‘s development.