Total monthly active users of China’s short video platforms grew to 244 million in Q3 2017 according to data from Analysis. The daily active users is close to 86 million.

Short video content recommendation and aggregation platforms also grew to 72 million MAU with close to 22 million DAU in Q3 2017.

On average, an short video platform user launches the application about 51 times per day, down from 61 in July 2017. The average usage time also dropped to 6.64 minutes per day.

Similarly for short video aggregation platforms, the launch frequency and usage time both dropped across the third quarter of 2017.

The top short video platforms in China by usage penetration are Miaopai, Kuaishou, iXigua, Meipai,and Tudou.com.

Demographic profile of short video users in China in Q3 2017

Check out China video advertising market here.

iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV.

Sohu TV, Baofeng, PPTV, Tudou, and Migu Video apps are also in the top 10 video apps by MAUs in Feb 2017. Bilibili Cartoon ranks first in the vertical digital video mobile apps category with 30.52 million active users, followed by Hanju TV (Korean drama), Migu Movie, AcFun, Renren Movie, 1905 Movie, etc.

CCTV mobile app is the top one in TV programs category, followed by Migu, Mobile TV, and Yuntu TV.

In the short videos category, Kuaishou mobile app ranks on top in China in Feb 2017 with over 86 million active users, followed by Meipai, Xiaokaxiu, Miaopai, and Doupai.

Douyu, Huya, Inke, YY Live, and Huajiao are the top 5 digital video broadcasting mobile apps by MAU in Feb 2017.

Case Studies: Native Video Ads on WeChat Moments

Tencent has removed Weibo business division and moved the team to Tencent News team focusing on video clips sharing product called Weishi (literally means micro-video) according to Southern Metropolis Daily.

Tencent will keep the maintenance of Tencent Weibo without any further development. Southern Metropolis Daily reports, Tencent gave up its microblogging service about half a year ago and just officially announced.

In a press release from Tencent Tech News, it states that Tencent is merging Weibo product operation team with Tencent News team to enhance social information sharing strength.

Tencent launched Weishi in September 2013, positioned as online community for sharing 8 seconds video clips. However, Weishi is losing its battle in short video sharing market to Meipai, which instantly and automatically transforms everyday moments into gorgeous music videos.