Renren’s monthly unique log-in users was about 35 million in September 2016, compared to 45 million in September 2015 with an decrease of 22% YoY. The login users’ monthly average time spent increased 17.5% year-over-year.

Renren.com and its Renren mobile application had approximately 238 million activated users as of September 30, 2016.

Renren reported total net revenues of US$17.9 million in Q3 2016, a 102.8% increase YoY. Advertising and IVAS net revenues were US$9.6 million, a 31.0% increase YoY. Internet Value-Added Services (IVAS) revenues were US$9.5 million, representing a 65.3% increase YoY. The increase was mainly due to the revenue from the new Renren mobile live streaming that started in the Q2 2016.

Renren’s gross profit was US$3.5 million in Q3 2016. Net loss attributable to Renren was US$22.8 million, compared to a net loss of US$73.1 million in the corresponding period in 2015.

Renren’s total net revenues for the second quarter of 2014 were US$25.0 million, representing a 42.4% decrease from the corresponding period in 2013 according to Renren unaudited financial report.

Renren net revenues were US$15.1 million, representing a 26.7% decrease from the corresponding period of 2013. Within Renren net revenues, online advertising revenues were US$11.7 million for the second quarter of 2014, a 23.9% decrease from the corresponding period of 2013.

Internet Value-Added Services (IVAS) revenues were US$3.4 million, representing a 35.0% decrease from the corresponding period in 2013. Monthly unique log-in users decreased from approximately 54 million in June 2013 to approximately 44 million in June 2014.

Games net revenues were US$9.9 million for the second quarter of 2014, a 56.6% decrease from the corresponding period of 2013. Renren.com had approximately 214 million activated users as of June 30, 2014.

The Company expects to generate revenues in an amount ranging from US$19 million to US$21 million in the third quarter of 2014, representing a 48.9% to 53.8% year-over-year decline.

Social media traffic on mobile apps has exceeded desktop traffic in China in the first quarter of 2014.

Enfodesk just published China social media app active users ranking in December 2013, Qzone ranked the top with 211.03 million active users. Followed by Baidu Tieba, with 61.16 million active users. Renren ranked the third with 35.59 million in December 2013.

Male users accounted for 62%, and users below 24 were the dominant user group which accounted for 31%.

Chinese users with income around 1000 yuan (USD 164) were the main social mobile app active users, accounted for 23.3%. Workers and company managers or staff were the largest user group.

Renren released their new mobile app on November 26 2013, re-positioning to target young students as their core users. It could also be viewed as the return of Renren.

In 2009, Renren changed its name from “xiaonei” to “renren” and allowed non-student users to register accounts. It encountered strong objects from some students then, they thought it would jeopardize the purity of xiaonei users.

According to data from Renren, the registered accounts reached 194 million. The number of monthly active users reached 54 million, over 75% active users were post-90s. Renren targeted its users on post-90s, most of which are students.

CEO Chen Yizhou said renren was a focused and changing company, renren needed to focus on young students when the era of  mobile internet came. Renren changed from SNS (Social Networking Services) to SMS (Short Message Service), the new version mobile app reinforced instant messaging and group messaging.

Renren also launched new PC version software.

According to Jia This, a social sharing aggregation provider which offers sharing and favorite buttons for over 800,000 Chinese websites, Qzone ranked the top in October social network sharing platforms. Wechat rose from the sixth to fourth, and renren dropped from fifth to sixth in October.

Right before Double 11, E-Commerce shopping information sharing reached to apex. For example, Suning product topics daily sharing hit 200,000. 63.23% of these users were between the age of 25 to 39 years old.

Wechat monthly users surpassed Sina Weibo in Aug 2012, reached 82.9 million. It became the top social app in China. Weixin monthly users reached 158 million in May, 2013.

In the past 10 months, the growth of Weixin users rate was the top of all social apps, reached 90%. The user growth rates of other major social apps, such as Sina Weibo, Qzone and Renren were all below 50%. Except for MoMo’s growth rate kept above 50%. But the number of MoMo’s users was only about 15 million.

In the past 10 months, effective time spent on Weixin changed significantly, having reached 440 million hours monthly in May 2013, 2.5 times more than that of in Oct, 2012. Followed by Sina Weibo, effective time spent was about 130 million hours a month. While other social app effective time that user spent were all below 100 million hours a month.

Social media has become part of Chinese netizens’ everyday life from instant messaging to Weibo and social networking.

China internet users are spending more time engaging in online communities on mobile apps than on desktop computers.

Social networking sites are getting less popular with the rising popularity of online community and Weibo.

Tencent’s Qzone remains the top social media channel by monthly unique users.

Wechat from Tencent is leading the social apps race with the most number of monthly unique users followed by Sina Weibo.

Mobile internet users are spending a lot more time on Wechat than Sina Weibo.

The newly launched Renren timeline does look like that of Facebook, where users can add stories being either text, photos, music or video. Users can also upload cover photos as well.

Currently users who don’t like the timeline feature can switch back to the old interface.

The twist from Facebook timeline interface is that, users can update status, upload photos and share a story. Once a photo is selected, the users are encouraged to add  a time stamp (it can’t be the future for scheduling post). The story sharing is categorized into work and study, family, lifestyle, health and travel experience.

This could be a useful feature to increase the engagement on Renren and win more users.

So far, Renren has about 172 million activated users with monthly log-in users of 48 million. Renren is struggling while Sina Weibo has reached 400 million users. However, depending on the industry and target users, Renren could be more valuable to some businesses.

Weibo is the most talked about social media channel in the last one year, followed by social networking sites like Renren. No doubt Sina Weibo should be the most critical channel to consider for most companies.

China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April.

This McKinsey survey of 5,700 Internet users in China this April has found that 95% of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social-media site; in addition, the country .

It also pointed out that social media has a greater influence on purchasing decisions for consumers in China. Chinese consumers say they are more likely to consider buying a product if they see it mentioned on a social-media site and more likely to purchase a product or service if a friend or acquaintance recommends it on a social-media site.

Renren last week announced its unaudited Q3 financial results, who also made their first post-IPO strategic acquisition, 56.com in Q3, a leading Chinese user-generated-content focused video sharing site

Renren’s mobile penetration has reached over 35% of unique monthly log-in users with over half of their mobile users accessing their Renren accounts through smartphones. In addition, Renren’s LBS commercial platform is now running 30,000 promotions and deals from thousands of merchants.

The number of Renren’s activated users increased from about 103 million a year ago to about 137 million as of September 30, 2011. Monthly unique log-in users increased from approximately 24 million to 38 million.