China Internet Watch https://www.chinainternetwatch.com China Internet Stats, Trends, Insights Fri, 05 May 2017 08:55:41 +0000 en-US hourly 1 https://www.chinainternetwatch.com/wp-content/uploads/cropped-ciw-logo-2019-v1b-80x80.png China Internet Watch https://www.chinainternetwatch.com 32 32 Baidu Launched Dynamic Search Ads Feature https://www.chinainternetwatch.com/7464/baidu-dynamic-search-ads/ https://www.chinainternetwatch.com/7464/baidu-dynamic-search-ads/#comments Mon, 05 May 2014 03:24:30 +0000 http://www.chinainternetwatch.com/?p=7464 baidu-dynamic-search-ads

Baidu recently launched a new feature for its PPC systmem — Dynamic Search Ads, which target relevant searches with ads generated directly from advertisers’ web site dynamically.

Baidu system will analyse internet users’ search intention and replace default ad copy with the dynamic search ads if it doesn’t match the search intention.

There are two types of display patterns: replacing the default second description line with several sub-links (like the example shown above); or, adding a subtitle to the headline.

Dynamic search ads can be activated on account level or campaign levels. According to Baidu, dynamic search ads can improve desktop CTR by 4%, and mobile CTR by 5%.

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China Online Shoppers Prefer SMS for Order Tracking https://www.chinainternetwatch.com/3096/china-online-shoppers-order-tracking/ https://www.chinainternetwatch.com/3096/china-online-shoppers-order-tracking/#comments Fri, 30 Aug 2013 02:49:20 +0000 http://www.chinainternetwatch.com/?p=3096 China On-The-Go Mobile User Prefer Way on Order Tracking of Online Shopping in 2012

iResearch report showed that 54.1% China on-the-go mobile users who shopped online in 2012, used their computers for tracking their orders. But 60.4% users thought SMS was a better way for tracking their order. And on-the-go mobile websites couldn’t satisfy the customers’ needs yet.

China On-The-Go Mobile User Use The Way on Order Tracking of Online Shopping in 2012

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Alibaba and Sina Exploring “Social Commerce” Business Model https://www.chinainternetwatch.com/2923/alibaba-sina-explore-social-commerce-business-model/ https://www.chinainternetwatch.com/2923/alibaba-sina-explore-social-commerce-business-model/#comments Wed, 28 Aug 2013 04:53:17 +0000 http://www.chinainternetwatch.com/?p=2923 taobao and weibo

Alibaba and Sina released “Weibo for Taobao” version on August 1, 2013. Before that, they had linked their accounts, and cooperated in various areas, such as exchanging and sharing their user data, online payment and internet marketing, etc. They combined social media and E-business platform to explore a totally new area: Social Commerce.

Billion User Base with Improved User experience

According to iResearch, in June 2013, the common visitors of Sina Weibo and Taobao accounted for 39.3% of total visitors, with 130 million users.

After their accounts linked, they have improved their user experience and get huge benefits.

  • Convenience for user log in: user can use either Weibo or Taobao account to log in the two platforms.
  • Easy to switch platform: user can buy products through “Card” directly and share their interests via posts. User also can jump to Taobao via Weibo.
  • Advertising: the huge benefit for Taobao seller is that they can do advertising and internet marketing through Sina Weibo.

Alibaba: Get User Data and Avoid Cannikin Law

From the aspect of Alibaba, they acquired benefits listed below after cooperating with Sina Weibo.

  • Internet Marketing: Sina Weibo can provide extra internet marketing model besides “Taobao Zhitongche” advertising.
  • Data: Alibaba acquired user information and data from social media platform Sina Weibo. Alibaba also can do data mining accurately based on social media users’data.
  • Cannikin Law: Alibaba has shortage in mobile areas,by cooperating with Sina Weibo, they avoided Cannikin Law and improved their mobile areas services.

The numbers of people who used Sina Weibo Apps monthly

Sina Weibo: Acquire More Information About Shopping and Ready to Commercialize

According to Q2 2012 Sina finance report,their revenue reached USD 10 million in advertising which showed great commercial value of social media platform.After cooperating with Alibaba, they can easily acquire data from e-business sellers and customers. They can perform data mining and improve their advertising and E-business.

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China Online Shopping Market Snapshot for Q2 2013 https://www.chinainternetwatch.com/2836/china-online-shopping-market-snapshot-for-q2-2013/ https://www.chinainternetwatch.com/2836/china-online-shopping-market-snapshot-for-q2-2013/#respond Tue, 27 Aug 2013 07:53:54 +0000 http://www.chinainternetwatch.com/?p=2836 China Online Shopping Scale From 2012Q1 to 2013Q2e

According to iResearch report in Q2 2013, China’s online shopping market turnover was about 437.13 billion yuan (USD 70.86 billion), increasing 45.5% compared to last year.

As the National Bureau of Statistics of China report shows, the total retail sales of consumer goods reached 6.03 trillion yuan C(USD 977.5 billion) in Q2 2013, with 8.7% QoQ  increase. Online shopping retail sales represented 7.3% total retail sales, and QoQ increase rate of online shopping retail sales was 2.78 times of consumer goods total retail sales.

China Online Shopping Structure from 2011 Q1 to 2013 Q1

It is clearly that the C2C dominated the whole market with 63.9%, and B2C occupied 36.1%.  B2B market share increased 2% compared to Q1. B2C had a 77.4% year-on-year increase, 2.4 times of C2C increase rate.

Market-Shares-of-China’s-B2C-Online-Shopping-Websites \

Tmall and Jingdong occoupied market with 67.9%. Compared to Q1, the market structure didn’t change too much. Tmall occupied 50.8% B2C market share. And Jingdong dominated in B2C market with 47%.

Market Shares of China’s Independent-sales B2C Shopping Websites

In Q2 2013, Jingdong occupied 43.9% share in B2C independent sales market, climbing slightly compared to Q1. Followed by Suning with 12.9% share.

Market Shares of China's Mobile Retail In B2C Platforms

Jingdong dominated nearly the half of mobile market in 2013, but the sales volume dropped slightly in March. Tmall occupied mobile market with an average of 20%. Suning and Yixun led the second level of mobile market, together occupied about 20% market.

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WeChat Oversea User Hit 100 Million https://www.chinainternetwatch.com/3296/wechat-oversea-user-hit-100-million/ https://www.chinainternetwatch.com/3296/wechat-oversea-user-hit-100-million/#comments Sun, 25 Aug 2013 06:59:29 +0000 http://www.chinainternetwatch.com/?p=3296 WeChat

Tencent announced that the number of Wechat oversea users hit 70 million one month ago. Now, Wechat’s oversea registered users break 100 million, up 100% compared with three months ago.

Wechat monthly active users reached 235.8 million, with a 176.8% YoY increase. Besides, WhatsApps monthly active users reached 300 million.

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China Top 100 Internet Enterprise in 2013 https://www.chinainternetwatch.com/3008/china-top-100-internet-enterprise-in-2013/ https://www.chinainternetwatch.com/3008/china-top-100-internet-enterprise-in-2013/#respond Sun, 25 Aug 2013 05:48:05 +0000 http://www.chinainternetwatch.com/?p=3008 China Top100 Internet Enterprise in 2013

The revenue of Top 100 Internet enterprises in China was over 200 billion yuan (USD 32.44 billion). The top three giants were Tencent, Alibaba and Baidu, their revenue together surpassed 100 billion yuan(USD 16.22 billion).

Internet industry has been highly concentrated and has achieved economies of scale.  The top 100 enterprises covered comprehensive industries. 90% enterprises’ major business included internet entertainment, information acquisition and commercial trade.

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Tencent’s Hot Mobile Game Had 20 Million Downloads In 3 Days https://www.chinainternetwatch.com/3229/tencent-tiantianaixiaochu-game/ https://www.chinainternetwatch.com/3229/tencent-tiantianaixiaochu-game/#comments Fri, 23 Aug 2013 07:36:11 +0000 http://www.chinainternetwatch.com/?p=3229 TianTianAiXiaoChu

Tian Tian Ai Xiao Chu, Tencent’s first mobile gamewith both Wechat and QQ login support, was downloaded 20 million times in 3 days.

The game is independent and separate from any other platform regarding acquisition of purchasable item/content. Users logged in with their Tencent’s platform accounts (either QQ or WeChat) are able to sync non-purchasing related information/data in the game, such as friend list, score and level.

Game currencies purchased/earned outside of the app. Similarly, any game currencies purchased/earned in this game on any other platform cannot be used in this app either. The app doesn’t use any QQ digital currency, such as Qcoin or QQ points.

TianTianAiXiaoChu, released on Aug 5, 2013, was the number one on Chinese AppStore free-app ranking merely 5 hours after its launch. By Aug 12, it ranked the second in Chinese AppStore best-sellers. As the official figures showed, TianTianAiXiaoChu was downloaded 20 million times since its launch on Aug 5. The user download rate through QQ was higher than Wechat

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Wechat App Monthly Unique Users Reached 160 million https://www.chinainternetwatch.com/3183/wechat-app-monthly-unique-users-reached-160-million/ https://www.chinainternetwatch.com/3183/wechat-app-monthly-unique-users-reached-160-million/#comments Wed, 21 Aug 2013 08:36:15 +0000 http://www.chinainternetwatch.com/?p=3183 weixi

Wechat monthly users surpassed Sina Weibo in Aug 2012, reached 82.9 million. It became the top social app in China. Weixin monthly users reached 158 million in May, 2013.

Top5 Social Network App in Monthly Unique Users,Aug.2012-May.2013 (Million)

In the past 10 months, the growth of Weixin users rate was the top of all social apps, reached 90%. The user growth rates of other major social apps, such as Sina Weibo, Qzone and Renren were all below 50%. Except for MoMo’s growth rate kept above 50%. But the number of MoMo’s users was only about 15 million.

Top5 Social Network App in Monthly Effective Time Spent,Aug.2012-May.2013 (Million,Hour)

In the past 10 months, effective time spent on Weixin changed significantly, having reached 440 million hours monthly in May 2013, 2.5 times more than that of in Oct, 2012. Followed by Sina Weibo, effective time spent was about 130 million hours a month. While other social app effective time that user spent were all below 100 million hours a month.

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