Toutiao and Tencent News led the news information market with a combined market share of over 70%. NetEase News and iFeng News were the fastest-growing ones.

Market penetration of news information was 55.5% in December, a 9.7% increase year-on-year.

The average DAUs was 290.1 million for this market.

Tencent News took the lead with a penetration rate of 23.7% in 2018, with an increase of 7.3% quarter-on-quarter. Toutiao was a close follower with a penetration rate of 20.6%. Of the top 10 news apps, iFeng News saw the highest growth of 44%, whose penetration rate reached 3.2%.

Toutiao's average DAUs reached 108.2 million in December, the same as three months ago. Tencent News followed with 97.6 million DAUs. The top two players accounted for over 70% of the total.

Find out more China's mobile apps market here....

Kugou music ranked on top in China's mobile music apps market in Q2 2018; Tencent News and Toutiao on top for news apps; and, Meituan in the local lifestyle category. Also, check out top apps in job hunting, mobile reading, and audios.

In June 2018, the top 10 secondhand car trading apps all saw negative penetration growth and DAU declines.

Kugou Music kept the top first position with a penetration rate of 33% and an average DAU of 73.8 million, followed by QQ Music (26%) and Wesing (21.5%).

In terms of MAU, Tencent-affiliated mobile music apps Kugou Music, QQ Music, and Kuwo Music all saw a high rise (over 20%) in MAU year-on-year. NetEase Music was trying to capture more market shares with MAU growing fastest at 42.7%.

In the sector of news information, Tencent News and Today's Headlines (Toutiao app) ranked top two with the penetration at over 23% and an average DAU of over 100 million. The quick version of Today's Headlines grew quickest at 31.8%...

News and information mobile apps have improved a lot in user stickiness in China. The monthly total usage duration and average usage duration per user all increased by around 20% in December 2017. Different demographics of users in China show a different appetite and preference in the types of content.

Over 80% of Chinese users spend more than half an hour on reading news information. Those users, who are over the age of 40 and earning over 10 thousand yuan a month, tend to spend more time reading news information.

The new bonus of news information
Female users and users from tier-3 and tier-4 cities show a growing interest in reading news information.

The proportion of users who only installed one news information app has been declining. However, installing several news information apps simultaneously reveals a rising trend.

Over 60% of users want to read timely, professional, and interesting news information. Female users prefer interesting content whil...

In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day. News accounts for 29% of all time spent online, indicating that news is in high demand according to Tencent's Penguin Intelligence Research.

 

76.5% of China internet users access news via websites/apps followed by social apps and TV. There are obvious gaps between these top 3 sources. The penetration of radio remains under 10%, but it is the most unexpected "dark horse", with its user share rising 367% YoY.

In 2017, the proportions of users accessing news on TV and on video sites both show dramatic growth. Among which, the proportion for video sites has grown 228%. Given that there is a large amount of video content on news websites and apps in addition to TV and video sites, consumer demand for news video will be further unleashed.

Around 1/4 of users use mobile browsers to access news; we see higher penetration in 3rd and ...