China Internet Watch https://www.chinainternetwatch.com China Internet Stats, Trends, Insights Sat, 27 Jan 2024 03:34:44 +0000 en-US hourly 1 https://www.chinainternetwatch.com/wp-content/uploads/cropped-ciw-logo-2019-v1b-80x80.png China Internet Watch https://www.chinainternetwatch.com 32 32 Baidu AI Cloud and Samsung’s Strategic AI Partnership for Galaxy S24 https://www.chinainternetwatch.com/43436/baidu-ai-cloud-samsung-partnership-galaxy-s24/ Sat, 27 Jan 2024 03:34:44 +0000 https://www.chinainternetwatch.com/?p=43436 Samsung Electronics China and Baidu AI Cloud have joined forces to integrate Baidu’s advanced ERNIE AI model into the Galaxy S24 Series.

This partnership, announced on January 25, aims to revolutionize AI capabilities in Samsung’s flagship smartphones. The integration of ERNIE into Samsung’s Galaxy AI enhances the S24 Series with features like intelligent summarization, advanced typesetting, and real-time call translation.

This collaboration brings ERNIE’s content understanding and generation capabilities to the Samsung Note Assistant, enabling it to translate and summarize extensive text efficiently.

The S24 Series boasts AI-driven features such as real-time speech-to-text transcription, speaker differentiation, multi-language translation, and automated meeting minutes generation, thus streamlining cross-language communication and office tasks.

The S24 Series introduces the “Circle to Search” feature, allowing intuitive searches across texts, images, or videos via simple hand gestures powered by Baidu Search for accurate and quick results.

Chen Yifan, Vice President of Baidu, highlights ERNIE Bot’s potential for diverse applications, especially given its multimodal data processing and personalization capabilities.

Launched in October of the previous year, ERNIE 4.0 marks Baidu’s most advanced AI foundation model, already serving over 100 million users. Baidu AI Cloud simplifies AI-native application development, offering ModelBuilder and AppBuilder tools to ease the creation of customized AI models.

Global market intelligence firm IDC predicts a surge in AI-enabled devices in China, forecasting that by 2024, over 70% of devices will feature AI functionality, representing 55% of the market.

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WeChat mini-programs can be accessed on Samsung phones outside WeChat https://www.chinainternetwatch.com/29708/wechat-mini-program-samsung/ Mon, 26 Aug 2019 14:07:10 +0000 https://www.chinainternetwatch.com/?p=29708

Mini programs competition is heating up with ByteDance building its own ecosystem on its leading apps short-video TikTok and news Toutiao. With Alipay and Baidu following closely, WeChat is stepping up its Mini Program game by going beyond the WeChat interface and partnering with hardware vendors like Samsung.

Left: display up to 5 mini programs; right (side display): up to 10 mini-programs

WeChat and Samsung announced their partnership last week with two additional WeChat Mini Program shortcuts on Samsung smartphones outside the WeChat interface. Users can either swipe right or pull left on the home screen to display the shortcuts to WeChat mini-programs.

Since January of this year, Samsung has already pre-installed this cooperation feature in the S8/S9/S10 series models and Note8 and Note9 series models in China. In the future, Samsung will do so in the flagship Note10 series models and continue to pre-install this function in subsequent new models.

Leading Chinese internet companies are building their own ecosystem with Tencent’s WeChat, Alibaba’s Alipay, and Baidu’s smart program in the leading positions. See the top mini-programs in the first half of 2019 and a quick comparison of WeChat, Alipay, and Baidu.

Is Mini Programs challenging the native mobile apps?

WeChat, widely known in the global media as a super app, covers many aspects and functions beyond instant messaging and social networking. With Mini-Programs launched in early 2017, the imagination of what a mobile user can do on WeChat is infinite.

Can it replace mobile apps?

If a mobile app offers very simple functionality, a WeChat mini program works well as it can be instantly launched. Users don’t have as much hesitation to try a mini-program as they download, register, and try a mobile app. The conversion rate is much higher.

Most mini-programs don’t have complex functionalities due to its light nature. Under the current technology infrastructure, it’s not likely to see very popular mini-programs with complex functions and many features. Businesses should keep this in mind while crafting its platform and acquisition strategies to make their mini-program complement their mobile app in acquisitions.

3 Trends of WeChat Mini-Programs

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Most popular smartphone in Q3 2018: Xiaomi Mi 8 https://www.chinainternetwatch.com/27410/smartphone-brands-q3-2018/ Wed, 21 Nov 2018 00:00:04 +0000 https://www.chinainternetwatch.com/?p=27410

The three leading smartphone brands – Huawei (excluding Honor), Xiaomi, and iPhone – kept winning more shares in urban China market as all grew their shares over a year ago, according to the Q3 data from Kantar Worldpanel ComTech. Xiaomi Mi 8 was the most popular handset model in Q3 2018. The next three models on the best-seller ranking were all from iPhone, including the runner-up iPhone X.

As more brands followed iPhone’s suit to launch premium products, the average selling price of smartphones in Q3 increased across the industry. The proportion of sales from premium models increased by 7 percentage points from a year ago.

Huawei continued to win consumers from other brands. Huawei ranked No.1 in terms of net new consumers won (=total new consumers won – total new consumers lost) in Q3, followed by iPhone.

Among all the users leaving Huawei and Honor, the proportion of people joining iPhone camp decreased from a year ago. While the proportions of OPPO/VIVO-turned-iPhone user increased.

There is a lot in common in ex-OPPO/VIVO users, such as they’re relatively young, most of them live in tier-1 and -2 cities, not happy with chips and speed, pay attention to other people’s recommendations, etc.

It’s more important, and to some extent easier, for smartphone brands to keep existing consumers compared to win over consumers. They need to invest more in raising loyalty, according to Liang Yaguang, Consumer Insight Director of Kantar Worldpanel ComTech China.

The average Net Promoter Score (NPS) among Chinese consumers dropped in Q3. Huawei (excluding Honor), VIVO, and OPPO are above the average among mainstream iPhone. The NPS for Samsung eclipsed that of Xiaomi for the first time.

As major brands keep expanding their user bases, the user profiles began to look more like each other. OPPO and VIVO both had more male users while Huawei (excluding Honor) and Xiaomi had obtained more female consumers.

In the United States, Android lost ground to iOS in Q3. Early sales of iPhone XS and iPhone XS Max models in the United States are good news for Apple.

Combined with the continued strong momentum among iPhone 8 and 8 Plus, these sales have contributed to a 5.0 percentage point increase in OS share for Apple in the US – the biggest gain seen worldwide in Q3 2018.

iPhone 8 was the top-selling model in the US over the quarter, with a 9.4% share of the handset market, according to Dominic Sunnebo, Global Director for Kantar Worldpanel ComTech.

But in the five main European markets (UK, France, Germany, Spain, and Italy), Android made significant gains against iOS. The Samsung Galaxy S9 was the top-selling model across the big five markets in September. Meanwhile, the newly released Galaxy Note 9 has made it into the top 10 most popular models for the month. Both Huawei (P20 Lite) and Xiaomi (Mi Note 5) made it to the top five handset ranking for the first time.

European consumers are holding on to their handsets more than two months longer than they were in 2016. Huawei has consolidated its position as the second best-selling brand in Europe behind Samsung from the launch of its P20 series.

Xiaomi continued to expand rapidly in Spain and, more recently, in Italy and France. The focused push that Huawei and Xiaomi are making into Europe is causing pain for their rivals across the board. However, it is Sony, LG, and Wiko who are being disproportionally impacted as a result of their historic over-reliance on the ultra-competitive low and mid-price tiers.

In Japan, Apple continued to lead handset sales under the pressure from Sharp and Huawei, both of which has increased shares of sales by 6 percentage points and 3.2 percentage points, respectively. Sharp’s flagship Aquos R2 and Huawei’s P20 Lite were among the top five best-sellers for the third quarter.

This post was originally published on Kantar.com.

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iPhone X tops best-seller list for 8th month, but crisis looming https://www.chinainternetwatch.com/26063/crisis-looming-for-iphone-x/ https://www.chinainternetwatch.com/26063/crisis-looming-for-iphone-x/#respond Tue, 31 Jul 2018 00:00:58 +0000 https://www.chinainternetwatch.com/?p=26063

Apple loses No.1 position in NPS ranking in China, replaced by Vivo. The decline of iPhone's NPS was mostly because many users were still using its various older models – apparently, Apple had failed in encouraging them to upgrade to its latest models.

iPhone X continued to be the top-selling device, making up 5.3% of all handsets sold in urban China market, according to the Q2 data from Kantar Worldpanel ComTech. iPhone X has now been the best-selling model in China every month since its release in November 2017.

But not all news is good for Apple in this quarter. Rather, its crisis is looming on the horizon. In this quarter, Apple has lost its long-held crown in Net Promoter Score ranking – it was replaced by Vivo.

Kantar Worldpanel's research into accumulative data showed that NPS for smartphone brands in China would decline in line with the period of its usage.

For example, in 2017, we could see NPS among new users (usage between 0 – 12 months) are high across a...

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China smartphone market declined 4.9% in 2017 https://www.chinainternetwatch.com/23478/smartphone-market-2017/ https://www.chinainternetwatch.com/23478/smartphone-market-2017/#comments Tue, 13 Mar 2018 00:00:57 +0000 http://www.chinainternetwatch.com/?p=23478

China smartphone market declined 15.7% year-over-year (YoY) in Q4 2017 and 4.9% for the whole of 2017 according to IDC.

Apple’s share increased YoY and QoQ in Q4 2017. Although the iPhone X was available in short supply initially at launch in early November 2017, the supply constraints for this model eased towards the end of the quarter. Apple’s ASP increased by 23.9% YoY in 2017Q4 largely due to the shipments of the iPhone X. Apple alone made up 85% of the overall shipments in >US$600 premium segment.

Huawei appears on the radar to compete with Apple in the >US$600 premium segment. Huawei grew in Q4 2017 largely due to the strong shipment for both its Honor and Huawei branded phones in the US$600 premium segment still remains low, it has grown from making up 2% of the shipments in this segment in 2016Q4 to 8% in Q4 2017. With its Mate 10 and Mate 10 Pro series being quite popular, Huawei will be a potential competitor to Apple in the >US$600 premium segment in China.

With Samsung’s continued troubles in the China market, Huawei has successfully managed to break into the high-end Android vendor space, although price points of the flagship Huawei phones are carefully priced lower than the iPhone prices at launch.

OPPO and vivo are focusing more on the mid-range segment, with a higher share of their portfolio focused on the mid-range segment compared to a year ago. The reduction in the number of OPPO and vivo models in the low-end segment also contributed to their YoY decline in Q4 2017.

While focusing more on the mid-range segment has hurt its overall shipment growth, OPPO and Vivo’s overall ASPs have increased YoY. In terms of revenue, OPPO ranked second to Apple and was above Huawei. vivo follows at fourth place. Thus, while OPPO’s shipments may have declined, it is growing in terms of its overall revenue.

China smartphone users: iPhone vs Android

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Top 5 smartphone brands in China account for 91% of total sales in Oct 2017 https://www.chinainternetwatch.com/23022/smartphone-oct-2017/ https://www.chinainternetwatch.com/23022/smartphone-oct-2017/#comments Mon, 11 Dec 2017 09:00:27 +0000 http://www.chinainternetwatch.com/?p=23022

Leading smartphone brands have tightened their grip of urban China market. In the three months ending October 2017, the top five brands – Huawei (including sub-brand Honor), Xiaomi, Apple, Vivo and OPPO – made up 91% of smartphone sales in urban China, compared to 79% a year earlier, according to the latest smartphone OS data from Kantar Worldpanel ComTech.

China, a market once overrun with new challengers, is maturing.

“Chinese challenger brands like Meizu, LeTV, Coolpad, ZTE, and Lenovo were once on the same trajectory as like of Xiaomi, but any momentum they once had has abruptly stopped, with many struggling to get past a 1% share,” said Dominic Sunnebo, Global Business Unit Director for Kantar Worldpanel ComTech. “Samsung’s performance in China continues to deteriorate, with its share now down to just 2.2% of that market.”

Kantar Worldpanel ComTech carries out monthly panel surveys among Chinese urban mobile phone users to monitor the market share changes of various brands. In China, the panel size is 22,000. Panellists were recruited from tier-1 to 5 cities and each year more than 260,000 surveys were conducted. The nature of the research methodology means it can cover the influence of smartphones sold in other countries ended up in China and avoid the confusion caused by unsold phones stocked at warehouses of distributors.

Digging deeper into the data, we can see that Xiaomi and Honor both realized significant growth in August – October period. Xiaomi’s sales market share jumped to 20.1%, 1 percentage point higher than in the May – July circle. However, due to its previously lacklustre performance, currently only 13.8% of all urban smartphone users are using Xiaomi, 2.1 percentage points lower than a year ago.

Honor’s share was 11.7% in August – October, also 1 percentage point higher than in May – July circle. Among all urban smartphone users, 9.8% are using Honor, 1.3 percentage points higher than a year ago.

Among the top 20 best-selling models during August – October period, eight are from Xiaomi or Honor.

Even though “price” is the biggest advantage of both brands when people making their purchasing decision, Xiaomi and Honor have both managed to achieve higher selling prices. Between August and October, the average selling price of Xiaomi models is 1,640.32 yuan, 321.96 yuan higher than a year ago; that of Honor phones is 2,136.66 yuan, 506.53 yuan higher than a year ago.

It’s a bittersweet period for Apple. Urban China remained a bright spot for Apple, with its share edging up 0.5 percentage point in the latest three months to reach 17.4%.

But globally, iOS share fell in key markets, making clear the impact of the flagship iPhone X not being available to buy in the month of October.

Dominic said: “It was somewhat inevitable that Apple would see volume share fall once we had a full comparative month of sales taking into account the non-flagship iPhone 8 vs. the flagship iPhone 7 from 2016. This decrease is significant and puts pressure on the iPhone X to perform.

“Considering the complete overhaul that the iPhone X offers, consumers may be postponing their purchase decisions until they can test the iPhone X and decide whether the higher price, compared to the iPhone 8, is worth the premium to them,” he said.

He added: “As of October 2017, 35.3% of Apple’s installed base customers across Europe and the United States had owned their iPhones for more than two years – up from 30.1% a year earlier and signifying considerable pent-up demand within Apple’s base. In pure value terms, it is likely the iPhone X average selling price will more than make up for a dip in sales of older iPhone models.”

China smartphone market in Q3 2017; 4 out of 10 using Huawei or iPhone

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China smartphone market in Q3 2017; 4 out of 10 using Huawei or iPhone https://www.chinainternetwatch.com/22861/smartphone-market-q3-2017/ https://www.chinainternetwatch.com/22861/smartphone-market-q3-2017/#comments Tue, 21 Nov 2017 00:00:23 +0000 http://www.chinainternetwatch.com/?p=22861

iPhone and Huawei smartphones showed retention rates of 18.5% and 18.1% in China respectively as of September 2017 according to data from Jiguang.

OPPO, Vivo, Xiaomi, and Samsung followed iPhone and Huawei in Q3 2017 in terms of smartphone retentions.

iPhone users are mainly concentrated in tier-1 Chinese cities.

Top 5 smartphone brands by sales in China in Q3 2017 are Huawei, OPPO, Vivo, Xiaomi and Samsung.

...

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China Double 11 Shopping Festival Sales Statistics 2017 https://www.chinainternetwatch.com/22791/double-11-2017/ https://www.chinainternetwatch.com/22791/double-11-2017/#comments Sun, 12 Nov 2017 09:00:46 +0000 http://www.chinainternetwatch.com/?p=22791 double 11

In the ninth year of the world’s largest 24-hour shopping event, this year’s Tmall Double 11 2017 will showcase:

Alibaba Economy at scale. 11.11 will demonstrate the technological innovation and global scale of the entire Alibaba Economy. More than 140,000 brands and hundreds of millions of consumers will participate in 11.11 this year. This shopping festival will be supported by Alibaba’s global cloud, payment and logistics infrastructure.

Consumers will enjoy seamless payment and consumer loan services provided by Ant Financial. Alibaba Cloud will serve as the core technology and computing backbone to ensure the best consumer experience throughout the festival. Cainiao Network expects over 3 million logistics personnel to facilitate the hundreds of millions of packages that will be generated from the festival.

The number of annual active consumers on Alibaba’s China retail marketplaces reached 488 million, an increase of 22 million from the 12-month period ended June 30, 2017. See the performance highlights of Alibaba in Q3 2017 here.

Power of the Chinese consumer. Alibaba expects that hundreds of millions of Chinese consumers who visit its platforms on November 11 will have access to over 60,000 international brands and merchants to satisfy their increasing demand for goods and products from around the world. This year, Tmall will, for the first time, leverage its popularity outside China to bring over 100 domestic Chinese brands to international markets, targeting millions of overseas Chinese consumers in Asia and the rest of the world.

New Retail implementation. Alibaba’s New Retail model with integrated online-offline customer offerings will be showcased in store locations across China. More than 1,000 brands will convert nearly 100,000 physical locations into “smart stores” and our channel distribution solutions make it easy for more than 500,000 local neighborhood stores and Rural Taobao service centers to sell to consumers in lower-tier cities and rural villages.

Tmall Double 11 Sales Stats 2017

Total sales on Tmall Double 11 Shopping Festival reached 168.2 billion yuan in 2017 from 225 countries and regions, 90% from mobile.

167 merchants each has total transactions of over 100 million yuan. Nike store became the first one with over 1 billion yuan in apparel category.

Top 50 Tmall Stores on Double 11 2017

  1. Suning
  2. Xiaomi
  3. Honor (Huawei)
  4. Haier
  5. Nike
  6. Uniqlo
  7. Sharp
  8. Adidas
  9. Linshimuye (furniture)
  10. Midea
  11. Quanyou (furniture)
  12. GREE
  13. Huawei
  14. Gujia (furniture)
  15. Heilan Home
  16. PurCotton
  17. Sanzhi Songshu (snacks)
  18. P&G
  19. Dyson
  20. GXG
  21. Balabala (children apparel)
  22. New Balance
  23. Semir
  24. Peacebird
  25. Jack Jones
  26. Pechoin
  27. Veromoda
  28. ecovacs
  29. Lancome
  30. Zara
  31. ONLY
  32. Estee Lauder
  33. Hisense
  34. Anta
  35. Philips
  36. Gap
  37. Chando
  38. Eifini
  39. Fotile
  40. HSTYLE
  41. Vivo
  42. SK-II
  43. Olay
  44. Skyworth
  45. Little Swan
  46. Meters/bonwe (Apparel)
  47. Xilinmen
  48. Li Ning
  49. Siemens
  50. Bosideng (Apparel)
Outdoor sports
  1. Nike
  2. Adidas
  3. Anta
  4. New Balance
  5. Li Ning
  6. Sketchers
  7. Puma
  8. Xstep
  9. Under Armour
  10. Camel

Tmall Sales Progress on Double 11 2017

  • 1 billion yuan: 28 seconds (vs. 52s in 2016)
  • 10 billion yuan: 3 mins 1 seconds (vs. 6m 58s in 2016)
  • 19.1 bn yuan: 5 mins 57s (exceeds total Double 11 sales in 2012)
  • 36.2 bn yuan: 16 mins 10s (exceeds total Double 11 sales in 2013)
  • 50 bn yuan: 40 mins 12s (vs. 2 hrs 30m 20s in 2016)
  • 57.1 bn yuan: 1 hours 49s (exceeds total Double 11 sales in 2014)
  • 91.2 bn yuan: 7 hours 22m 54s (exceeds total Double 11 sales in 2015)
  • 100 bn yuan: 9 hours 4s(vs. 18 hrs 55m 36s in 2016)
  • 120.7 bn yuan: 13 hours 9m 49s (exceeds total Double 11 sales in 2016)
  • 168.2 bn yuan at 24:00

Alibaba Cloud processed 325,000 orders per second at peak. Alipay processed 1.5 billion payment transactions in total, up 41% from 2016, and processed 256,000 transactions per second at peak.

Other E-Commerce Platforms Double 11 Stats 2017

Total orders from 1 Nov till 7:46:58 on 11 Nov exceeded 100 billion yuan on Jingdong (JD). Total transactions on JD during the eleven days’ online sales reached 127.1 billion yuan with over 50% growth.

Netease Kaola total Double 11 sales value reached 4 times as much as last year’s. It reached the total transactions of last year’s Double 11 in the first 28 minutes. Kaola has 25.6% market share in China’s cross-border e-commerce market in Q3 2017 ranking first according to iiMedia.

Total orders on AliExpress exceeded 10 million as of 19:50 on Double 11 2017. It covers 184 countries and regions in the first two hours.

Find out more Singles Day 2017 Insights »

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Top 10 smartphone brands in China in April 2017 https://www.chinainternetwatch.com/20691/smartphone-apr-2017/ https://www.chinainternetwatch.com/20691/smartphone-apr-2017/#comments Mon, 22 May 2017 08:00:38 +0000 http://www.chinainternetwatch.com/?p=20691

The total sales of smartphones in China reached 35.52 million units in April 2017, led by Huawei with 8.08 million units and 22.8% market share.

The top 10 smartphone brands also include OPPO, Vivo, Apple, Xiaomi, Meizu, Gionee, Samsung, Letv, and Lephone. The top three accounted for over 50% market share in April.

Apple’s market share increased by 0.7% compared with March 2017 to 11.6% in April 2017, ranking the fourth. And, Samsung fell out of the top five in China.

In the “3500-5000 yuan” high-end smartphone market, Huawei’s sales accounted for almost 90% in April 2017 according to a Chinese mobile phone retailer Dixintong.

China smartphone market insights for Q1 2017

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China smartphone market insights for Q1 2017 https://www.chinainternetwatch.com/20385/smartphone-market-q1-2017/ https://www.chinainternetwatch.com/20385/smartphone-market-q1-2017/#comments Tue, 25 Apr 2017 03:00:26 +0000 http://www.chinainternetwatch.com/?p=20385

iPhone has the highest retention rate (18.6%) in Q1 2017, followed by Huawei (13.4%). However, Huawei is the top smartphone brand in China by sales (19.2%) in the first quarter of 2017, followed by OPPO (18.7%).

China Smartphone Retention in Q1 2017

Smartphone Sales in China in Q1 2017

Top Android Smartphones

Top iPhone Models in Q1 2017

RelatedE-Book: China Mobile Trends 2017

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Huawei among world’s top growing brand in 2016 https://www.chinainternetwatch.com/19061/huawei-among-worlds-top-growing-brand-in-2016/ https://www.chinainternetwatch.com/19061/huawei-among-worlds-top-growing-brand-in-2016/#comments Mon, 17 Oct 2016 00:00:33 +0000 http://www.chinainternetwatch.com/?p=19061 consumer-eletronic-brands

Interbrand recently released their 2016 ranking of the Global Top Brands; Apple ranks first with $178,119 million brand value, followed by Google, Coca Cola, Microsoft, and Toyota.

top-growing-brands-2016

Technology is, not surprisingly, the most dominant sector, with four brands in Top 10: Apple, Google, Microsoft, Samsung. It also features some of the Top Growing Brands, with Facebook (+48%) as the Top Growing Brand in 2016, followed by Adobe (21%), Huawei (18%), Samsung (14%) and SAP (+13%), and number 2 ranked Google at (+11%).

best-global-brands-2016

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Huawei the top replacement choice for Samsung Note7 users https://www.chinainternetwatch.com/18986/samsung-note7-explosion/ https://www.chinainternetwatch.com/18986/samsung-note7-explosion/#respond Tue, 27 Sep 2016 05:00:41 +0000 http://www.chinainternetwatch.com/?p=18986 samsung-note7-exploded

The explosion of Samsung Galaxy Note 7 had a serious negative impact on its revenues and brand image in China, according to a recent survey on about 20,000 smartphone users by Penguin Intelligence.

samsung-note7-survey2

45.8% of current Note 7 users surveyed would not buy Samsung smartphones any more in future. Among other Samsung smartphone users, 46.4% would not buy Samsung smartphones in future. Overall, over 70% respondents would not buy Samsung smartphones in future.

samsung-note7-survey1

Huawei is the top choice among Chinese users who would not buy Samsung smartphones in future by 42.5% respondents. The impressions on Samsung brand got worse by Note 7 users (54%), other Samsung users (57%), and other smartphone users (70%).

Most Note7 users (88.7%) will exchange their smartphones if theirs are within the batch for exchange. But, 7% are not sure and 5% would not exchange.

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New WeChat Moments ad format offers more creativity space https://www.chinainternetwatch.com/18683/native-wechat-moments-ads/ https://www.chinainternetwatch.com/18683/native-wechat-moments-ads/#comments Wed, 10 Aug 2016 07:30:57 +0000 http://www.chinainternetwatch.com/?p=18683 wechat-payment

WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.

Related to Moment Ads: coupon ads on Moments, video ads, minimum budget

The native promotional page ad consists of outer and inner layers; the native promotional page will instantly be displayed when a user clicks on the outer layer:

wechat-moment-ads-2layers

Currently, native promotional page ads on WeChat Moments are by invitation only. It definitely provides advertisers more space for branding and creativity.

Also check out Nike and Samsung’s ads utilizing this new format:

wechat-moment-ads-2layers-galaxy

wechat-moment-ads-2layers-nike

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Apple’s iOS Growth in China Reached the Slowest in Jan 2016 https://www.chinainternetwatch.com/17329/smartphone-os-jan-2016/ https://www.chinainternetwatch.com/17329/smartphone-os-jan-2016/#comments Tue, 29 Mar 2016 00:00:31 +0000 http://www.chinainternetwatch.com/?p=17329 51% Online Shoppers Payed Over Half Transactions On Mobile

Apple’s iOS growth in urban China reached the slowest since late 2014 according to the latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending January 2016. However, Apple still remained the most popular brand, capturing 25% of smartphone sales.

china-smartphone-os-sales-share-jan-2016

Huawei continued its momentum and is closing the gap with its nearest competitor, Apple, capturing 24.3% of sales. Xiaomi, which announced its Mi-5 at the recent Mobile World Congress, maintained a distant third, as it dropped 10.2 percentage points over the same period in 2015.

China mobile internet market is expected to exceed 4,672 billion yuan (US$717 billion) in 2016 with 830 million users, an increase by 51.7% and 5% respectively according to Analysis.

Also read: Chinese Smartphone Brands Accounted for 40% of Global Shipment in 2015

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72% China Online Shoppers Keep Online All Day https://www.chinainternetwatch.com/17314/72-china-online-shoppers-keep-online-all-day/ https://www.chinainternetwatch.com/17314/72-china-online-shoppers-keep-online-all-day/#respond Wed, 23 Mar 2016 23:49:51 +0000 http://www.chinainternetwatch.com/?p=17314 consumer-eletronic-brands

72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.

chinese-consumer-engaged-industries-2016

The top factor that affects Chinese consumers brand satisfaction is brand accessibility whenever needed according to Epsilon. The same survey also revealed that two of the top 3 favorite brands are e-commerce platforms; Chinese consumers are regularly engaged with an average of three to four e-commerce brands.

65% respondents are willing to share their brand experience with families and friends; 60% would share in social media; and, 58% would share positive reviews online. The top engaged brands with Chinese consumers are Taobao (19%), Apple (13%), JD (12%) and Samsung (12%) while the top brands with the highest scores of brand satisfactions are Huawei (84%), WeChat (Weixin) (82%), and Tmall (82%).

Collecting personal private information during brand engagement may not be easy; effective tactics recommended by Epsilon include:

  • Bonus points
  • Member points
  • VIP special offers
  • Transparent and clear privacy policies

Also read:  Alibaba Rose to No. 1 Most Valuable Retail Brand in 2015

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Will Xiaomi Continue Rapid Growth? https://www.chinainternetwatch.com/14291/xiaomi-continue-rapid-growth/ https://www.chinainternetwatch.com/14291/xiaomi-continue-rapid-growth/#comments Wed, 19 Aug 2015 01:30:13 +0000 http://www.chinainternetwatch.com/?p=14291 xiaomi smartphone

In Q2 2015, Xiaomi was the top smartphone vendor in China by shipments volume of 15.9%, followed by Huawei (15.7%). Apple ranked third, followed by Samsung and Vivo. The rapid development of Xiaomi has shocked the smartphone market after it was founded five years ago. The company’s posted sales growth slowed down which prompted many people wondering whether Xiaomi could achieve its ambitious expansion plan.

xiaomi market

So far, Xiaomi and Huawei have been two most famous Chinese mobile phone brands with a large market share in China. 15 out of 100 Chinese internet users would have a Xiaomi smartphone.

In terms of future potential purchase of Xiaomi smartphone, 18% of Chinese internet users would consider. Some Asian markets also had purchase intention. However, in most countries, Xiaomi is still not as popular as Samsung or iPhone who had already established their brands in the global market. Xiaomi still had room for development, but it might not enjoy high growth rates as it did before.

Also read: China E-Payment Insights 2015

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Huawei Won Smartphone War in China in March 2015 https://www.chinainternetwatch.com/13272/smartphone-mar-2015/ https://www.chinainternetwatch.com/13272/smartphone-mar-2015/#comments Wed, 29 Apr 2015 06:00:39 +0000 http://www.chinainternetwatch.com/?p=13272 huawei-samsung

The top three smartphone vendors in March 2015 are Huawei (13.57%), Apple (12.37%) and Samsung (10.15%) according to GfK research.

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Samsung’s market share continues to decrease during the past six months while Huawei exceeded Apple to be on top in March 2015.f

The total iPhone sales in China reached 18.923 billion yuan, followed by Samsung (7.217 billion yuan) and Huawei (6.535 billion yuan).

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iPhone continues to dominate market of smartphones priced over 4,000 yuan. In 3000 and 4000 yuan category as shown above, Apple’s market share increased from 16% to 22% while Samsung’s dropped from 50% to 25%.

Read more: Weibo Smartphone User Insights in 2014

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Xiaomi Beat Samsung As Top Smartphone Vendor in 2014 https://www.chinainternetwatch.com/12481/smartphone-vendor-2014/ https://www.chinainternetwatch.com/12481/smartphone-vendor-2014/#comments Tue, 24 Feb 2015 00:30:00 +0000 http://www.chinainternetwatch.com/?p=12481 xiaomi-1

Xiaomi was the top smartphone vendor in China by shipments volume in both Q4 2014 and 2014 according to IDC.

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Xiaomi beat last year’s top smartphone vendor Samsung with 12.5% market share by total shipments and 150% YoY unit growth in 2014. Lenovo, Huawei and Coolpad ranked from the third to the fifth after Xiaomi and Samsung.

The total smartphone shipments in China reached 420.7 million in 2014 according to IDC.

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Apple rose to the second position in Q4 2014 as its iPhone 6 and 6 Plus models were only launched in China in the last quarter of the year.

Huawei was ranked third in terms of smartphone shipments as it had a wide range of models in the low-end and mid-range segment that did well in Q4 2014. It plans to sell 100 million smartphones in 2015.

Lenovo finished off as the fourth with its strong focus on phones worth lower than US$150 while Samsung dropped to the fifth.

IDC expects the YoY growth for the smartphone market in China to hit a close to 10% in 2015. Credit Suisse estimates that the smartphone shipment volume in 2015 will be 498 million in China, however, the growth rate compared with 2014, will slow down.

Global smartphone shipments totaled 1.167 billion units in 2014, a YoY increase of 25.9%, with combined shipments of Chinese brands reaching 453.4 million units, 39% of the global shipments and representing six of the top ten smartphone brands worldwide according to TrendForce.

Read more: China Mobile Marketing Market 2014-2017

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Six of Top 10 Smartphone Brands Worldwide in 2014 from China https://www.chinainternetwatch.com/12033/smartphone-shipment-2014-2015/ https://www.chinainternetwatch.com/12033/smartphone-shipment-2014-2015/#comments Thu, 22 Jan 2015 00:30:14 +0000 http://www.chinainternetwatch.com/?p=12033 mobile-apps

Global smartphone shipments totaled 1.167 billion units in 2014, a YoY increase of 25.9%, with combined shipments of Chinese brands reaching 453.4 million units, 39% of the global shipments and representing six of the top ten smartphone brands worldwide according to TrendForce.

China smartphone-shipments-2014-2015

Samsung (326.4 million units) and Apple (191.3 million units, up 24.5%) shipments together accounted for 518 million units, over 44% of global shipments.

With the completed acquisition of Motorola from Google in Q4 2014, Lenovo’s total shipments in 2014 exceeded 90 million units and its annual growth surpassed 100%. It ranked first place among Chinese smartphone vendors and third worldwide with its 7.9% global market share.

With approximately 70 million units shipped and an annual growth around 70%, Huawei was ranked fifth in 2014 worldwide smartphone shipments.

Xiaomi, ranked by BCG as the most innovative Chinese company, annual shipment growth exceeded 200% with 60 million units shipped in 2014, ranked sixth worldwide in 2014.

Also read: The Art of Social E-Commerce That Xiaomi Taught Us

Read more: https://www.chinainternetwatch.com/?s=xiaomi#ixzz3PS8kmyKd

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Samsung Share in China Down from 22% to 12.5% in 2014 https://www.chinainternetwatch.com/11893/samsung-share-in-china-down-from-22-to-12-5-in-2014/ https://www.chinainternetwatch.com/11893/samsung-share-in-china-down-from-22-to-12-5-in-2014/#respond Thu, 08 Jan 2015 00:30:47 +0000 http://www.chinainternetwatch.com/?p=11893

Samsung’s market share in China was down from 22% to 12.5% in 2014, according to Silicon Valley investor Benedict Evans on Twitter.

Another tweet from him on Apple’s rising share in China:

Apple share in China

Read more: A WeChat User On Average Reads 5.86 Articles Per Day

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