In today's consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation of consumers. It is no longer easy for them to breakthrough.

While facing fierce competition, Mead Johnson has achieved rapid growth in China. One of the important factors is the marketing promotion and optimization on its e-commerce platform. Mead Johnson has become a benchmark for maternal and child products, and the marvelous marketing performance of the two major shopping festivals (618; Double 11) is indispensable.

Marketing for E-Commerce Shopping Festivals
The promotion of consumer goods in the e-commerce shopping festival has become a “must-do” and “must pay attention” marketing strategy for major brands. On the other hand, China's e-commerce shopping festival has been in the market for more than ten years, and the mass users have already immunized with early discount sales.

Just as the shopping festival is giv...