Alibaba is ranked the world’s second most valuable retail brand with a brand value of US$49.30 billion, according to WPP’s new 2016/2017 BrandZ Top 25 Most Valuable global Retail Brands ranking.

Amazon is ranked the most valuable global retail brand with a brand value of US$99 billion in 2016; its brand value has increased by 59% in 2016 compared to a year ago.

Alibaba’s main competitor in online retail JD.com brand value grew by 37% in 2016 and made it the 11th most valuable retail brand in the world.

Top 25 Most Valuable global Retail Brands 2016/2017 (USD; millions)

The top e-commerce platforms in China are JD, Tmall, and YHD in 2016. Find out the top 10  here.

Double 11 (11 Nov) are not the only online sales promotions in China. Mid-year promotion is also an important campaign for China’s e-commerce platforms such as Tmall and Jingdong.

This year, Tmall brings 300,000 products from 25 countries to Chinese consumers during the promotion. Participating retailers include eight multinational supermarkets and hypermarkets including Costco from U.S., Inferno from Germany, and King Power from Thailand.

Brands without a present in China, who have Tmall Global store, can also join the promotion if selected. Overall, more than 20,000 merchants were selected by Tmall to participate in the mid-year promotion.

Also read: China Female Online Shopper Insights 2015

Vitacost has started providing direct delivery service to Chinese cross border shoppers with China’s largest logistic company SF Express.

Vitacost mainly sells healthcare products including thousands of vitamins, mineral substance, herbal medicine, supplement, organic food and so on. It has active customers of 2.3 million. Vitacost owns over 800 employees and logistics centers in North Carolina and Nevada.

It is said that the popular American e-commerce websites among China consumers are Vitacost, iHerb, Drugstore and so on. Vitacsot is famous for its discount and wide range of products among cross-border online shoppers in China.

According to Vitacost’s press release, the delivery status with SF express can be tracked during products transportation. The package under 4 pounds charges $10.99 for shipping and the extra pound charges $2.75, which is more convenient than before.

Costco Wholesale also launched Tmall flagship store on Tmall Global reaching Chinese consumers directly with competitively priced food and healthcare products recently in China.

Amazon reduced its shipping charge as well as direct shipping service to cross-border online shoppers in China.

The total number of mainland Chinese cross border online shoppers reached 18 million 78% of which are mobile shoppers, continue reading insights on China cross-border shopping market.

Also read: Tmall Targets to Generate RMB 50 Bln Revenue on Double 11 2014

Costco sold 3 tons of Kirkland nuts and nearly 1.5 tons of dried cranberries in just three days on Tmall Global according to the leaked news online.

Costco Wholesale launched Tmall flagship store on Tmall Global reaching Chinese consumers directly with competitively priced food and healthcare products.

E-commerce’s rapid development in China has brought opportunities to international retailers such as Costco, Zara, Burberry and Estee Lauder after some lost their battles in China such as Best Buy.

Transactions generated from Chinese B2C online retailers reached RMB284.5 billion, 40.4% of China’s total online shopping transactions in Q2 2014.

Find out How Much Top Brands on Taobao/Tmall Can Sell

Costco Wholesale, the American membership-only warehouse club that provides a wide selection of merchandise, launched Tmall flagship store on Tmall Global reaching Chinese consumers directly with competitively priced food and healthcare products ranging from clothing to groceries to laundry detergent to health and beauty aids.

Tmall Global offers retailers the ability to sell to Chinese shoppers via bonded warehouses in Chinese free trade zones, which reduces logistics costs and shortens delivery times.

Tmall, Alibaba Group’s subsidiary having reached GMV of RMB 159 billion in Q2 2014, has become a very attractive B2C online shopping platform for international brands such as Estee Lauder and Burberry. In the past week, Zara and Massimo Dutti apparel brands launched their Tmall flagship stores.

Find out How Much Top Brands on Taobao/Tmall Can Sell