78% online shopping consumption in China are alternatives to the traditional consumption, and 22% are new demands stimulated by online shopping market in 2014 according to China National Bureau of Statistics. Over 80% online shoppers got satisfied shopping experience.

Also read: China Annual Cross-border Consumption in 2015

Qihoo 360 started its smart furniture strategy and it planned to invest ten billion yuan to cooperate with over 100 companies. 360 will integrate cloud service, big data platform, online marketing platform, app development with open chipset to create a complete smart furniture ecosystem according to Zhou Hongyi, president of 360 in March 2015.

The official website for 360 smart furnitures, Home.360.cn is already online; companies can apply to join in. Users can know about 360 smart furnitures’ latest news and details on official website.

According to the latest news, brands like Haier, Boss, Aux, CIM, Dongdong Sound had joined in 360 smart furniture strategy which indicates 360 made another great step since its success in safe router, smart camera, children smart watch and portable Wi-fi.

Related: Qihoo 360 MAUs Exceeded 500M in Dec 2014

At the end of 2014, 360 established a joint venture company with Coolpad, worth US$400 million. It is expected to design, produce and sell mobile phone and other mobile terminal devices.

Some insiders believed that 360’s strategy of smart furniture is similar to Xiaomi’s role in smart furniture market in China. However, some people point out that 360’s strategy did not include television, fridge, and other kinds of big home appliance. 360 is now still making efforts to cover more appliance.

Xiaomi is ranked the most innovative Chinese company (35th globally) in 2014 according to BCG’s 2014 global innovation survey.

Also read: China Wearable Smart Device Insights 2014

One week’s Chinese New Year 2015 holiday just ended on 24 February. During this period, over 60% purchased on mobile device. And, the most popular product category is mothercare according to Tmall.

Major home appliance sales value grew by over 265% during this period; Tmall Superstore jumped 42 times. Shanghai, Hangzhou and Beijing were the top 3 online shopping cities during Chinese New Year 2015.

Also read: 80% Willing to Travel During Chinese New Year Holidays 2015

In Q3 2014, total transaction value of China 3C home appliance B2C market was RMB107.88 billion ($17.56 billion) with an increase of 67.9% from the same period of the prior year.

In Q3 2014, Suning launched new channels of “Big party” & “Shanpai” on its platform which drove up its sales. Overall, China 3C home appliance B2C market had stable growth in Q3 2014. In category of major home appliance and kitchen appliance, Midea ranked top among all the brands on Tmall/Taobao in September 2014.

Jingdong represented 36% market share in Q3 2014, followed by Tmall and Sunning.

Here are the highlights in China 3C home appliance B2C market:

1. There’s rapid growth in traditional home appliance, such as refrigerator, washing machine, air condition and FPD (Flat Panel Display). The demand for dust purification equipment, personal care equipment and functional kitchen appliance in China is increasing nowadays.
2. China 3C home appliance B2C e-commerce companies have high standards about delivery, home installation and after-sales service. For example, Suning and Gome have complete service system for online selling. Tmall purchased RRS.com (a website of Haier Group) which strengthened home appliance delivery service. Jingdong not only has self-logistics system but also provides extra service like “refund goods within 30 days without a reason”.
3. Penetration of online shopping for major home appliance is still low and there is great potential in tier-3 & tier-4 and lower cities in China. Besides, the competition among China home appliance e-commerce companies will be more fierce.

Also read: INFOGRAPHIC: China’s Top 30 B2C Websites

The total retail sales of consumer goods reached 2,396.7 billion yuan (US$390.15 billion) in China in October 2014, up by 11.5% year-on-year (nominal growth rate. The real growth rate was 10.8 percent). From January to October 2014, the total retail sales of consumer goods reached 21,311.8 billion yuan, up by 12% year-on-year.

China online retail sales exceeded 1.8 trillion Yuan, 9.64% of total retail from January to September 2014.

In terms of different geographic areas, the retail sales of consumer goods in urban areas was 2,075.4 billion yuan in October, up by 11.4%, year-on-year; while that in rural areas was 321.4 billion yuan, up by 12.4%, year-on-year. From January to October, the retail sales of consumer goods in urban areas was 18,388.6 billion yuan, up by 11.8 % year-on-year while that in rural areas was 2,923.2 billion yuan, up by 13%.

In terms of different consumption patterns, the catering services in October gained 265.7 billion yuan, up by 9.7%, year-on-year. The retail sales of goods gained 2,131.0 billion yuan, up by 11.7%. From January to October, the catering services gained 2,259.1 billion yuan, up by 9.7%, year-on-year; the retail sales of goods gained 19,052.7 billion yuan, up by 12.3%.

Month-on-Month Growth Rate:

Also read: China’s PMI in Oct 2014 Hits Five-month Low

In June 2013, Jingdong led the B2C appliances market with more than 60%, followed by Tmall with 22.36% market share by revenue. All B2C platforms had similar discount rate, around 10%.

In July 2013, Jingdong expanded its advantages to 64.61% market share by revenue, and 63.69% market share by volume. In contrast, Tmall’s market share by revenue dropped to 19.52% though its market share by volume grew a little to 23.02%.

According to EnfoDesk, by the end of June 2013, the top 9 e-commerce platforms home appliance spare parts price index is shown above.

And top 9 e-commerce platforms home appliance spare parts sales performance(market share by revenue and market share by volume) in June are above. The top three e-commerce platforms were Jingdong, Tmall and Suning.

In June 2013, the average market credit score was 4.71, dangdang ranked top among the top 9 platforms with score 5.00. 51buy was the lowest, with only 4.46. Tmall had the highest sales volume, with 1718. While 51buy was still the lowest, with only 1 home appliance spare parts sold out in June.

The average monthly market discount rate was 91.5% in June. Dangdang had the biggest discount rate among the top 9 platforms, with 86.5% discount rate. Followed by Jingdong, with 88% discount rate.

Top 3 brands by market share by revenue in the top 9 platforms in June were Loctek, Haier and NB. And top 3 brands by market share by volume in the top 9 platforms were Loctek, Ugreen and CE-Link.

The average credit score was 4.71 in June, NB had the highest score with 4.86, and JIAPEI’s score was relative low, with only 4.54.

Maurice Lacroix had the highest price, with 618.86 yuan(USD 100.36). Seebest’s price was the lowest, with only 26.08 yuan(USD 4.23).

The average market discount rate in June was 91.5%, Loctek had the biggest discount with 86.6%, followed by JIAPEI with 87%.