Enfodesk published its 2013 Q3 China B2C Market Report recently, China B2C market reached 162.4 billion yuan (USD 26.52 billion) with 50% YoY increase.

According to China B2C independent sale market performance, top 3 enterprises market share added up to 54.4%, 2% higher than Q2 2013. It was mainly because big B2C enterprises encroached small B2C enterprises’ market shares, Jingdong led B2C independent market with 38.8% share. Suning ranked the second with 9.9%, followed by Amazon China with 5.8%.

Because of market promotion, Jingdong website’s traffic hit apex in the middle of August 2013, and it hit another apex in the beginning of September but it soon went down by the end of September. Yixun (51buy) traffic went up in Q3 2013 with a large part of traffic guided from Tencent. Dangdang’s traffic went up in July and September for its two promotion campaigns. Suning’s traffic went up in August because of its anniversary celebration.

Tmall, Jingdong and Dangdang ranked the top 3 B2C platforms active users. Tmall active users growth slowed down, while Jingdong and Dangdang’s active users kept growing steadily.

Dangdang remained leader in conversion rate, and its Q3 conversion rate grew a little bit. Amazon China’s conversion rate increased a little by optimizing pages. Yihaodian launched market promotion in July and drove a lot of traffic, but its conversion rate dropped.

In Q3 2013, B2C clothing market reached 49.09 billion yuan (USD 8.03 billion), with 78.7% YoY increase. Vipshop had a good market performance in Q3.

In Q3 2013, B2C 3C products market reached 57.22 billion yuan (USD 9.36 billion), 35.2% of total B2C market. It increased 63.9% compared to Q3 2012. The difference between Suning and Jingdong enlarged by 2%.

In Q3 2013, Maternal and Child products B2C market reached 9.06 billion yuan (USD 1.48 billion), with 160.3% YoY increase and 26.4% QoQ increase. Maternal and Child products B2C market was growing quickly and became the new key market to fight over.

In Q3 2013, B2C publication market reached 3.87 billion yuan (USD 633 million), with 34.4% YoY increase and 6.3% QoQ increase. Dangdang remained the leader in publication market with 39.1% market share, 2% higher than Q2 2013. Amazon China ranked the second with 23.7%, Jingdong ranked the third with 16.5%.

Because 3C products had relatively high unit price, so 3C products market had a high percentage on the whole. But 3C products profit was low. Therefore, by examining B2C platforms excluding 3C products could give us a more objective assessment of B2C platforms. Non-3C products included clothing, publication, cosmetics and skincare products, maternal and child products, during which clothing had a big market share.

According to Enfodesk, China B2C market reached 162.4 billion yuan (USD 26.47 billion) in Q3 2013, with a 3% QoQ increase and a 50% YoY increase.

China online sale reached 415.3 billion yuan (USD 67.7 billion) in Q3, 41% more than 2012. B2C occupied 39% of total online sale, catching up with C2C market.

Tmall, Jingdong and Suning remained the top 3 B2C enterprises. Tmall and Jingdong both increased by 0.3%, reaching 49.2% and 18.3% share. Tencent’s QQ buy and 51buy market shares went up a little due to large traffic driving from Tencent platforms.

In Q3 2013, B2C independent sale market concentration increased, top 3 enterprises’ market shares together occupied 54.5%, increasing almost 2% compared to Q2. Jingdong led the market with 38.8%, 1.2% more than Q2; Suning ranked the second with 9.9%; Amazon China remained the third with 5.8%, but dropped slightly in Q3.

CNIT just released its research on China B2C brand influence in July 2013. Jingdong ranked the first in China B2C brand influence scored 95.72, followed by Tmall and Amazon China.

Compared to June 2013, the ranking of Jingdong, Vipshop, Yihaodian, Lefeng and Vancl all went up. Vipshop jumped from the 10th to 4th.

In terms of user awareness of China’s online B2C brands, Jingdong topped with 187,597 users. Vipshop attracted 173,531 users attention, ranked the second. Tmall, Suning, 51buy and dangdang were close in user attention, all surpassed 80,000.

In online media coverage, Tmall had the biggest media coverage with 27.54% of total B2C brands media coverage. Jingdong came to the second with 20.98%. The other 8 B2C brands in the top 10 list each occupied 4%-10%.

According to CNIT, the unique visitor in July dropped a little compared to June 2013. This was partly because the end of June 18 Sales War. In July 2013, Tmall ranked the first with 60.36 million UV. Jingdong had 18.18 million UV, and Amazon China had 7.2 million UV in July.

Dangdang topped in the number of negative reports in July 2013, with 106 negative reports. It was concerned with dangdang free ebook sale confronted with against from press, fake sale and bad logistic service. Vipshop and Suning’s negative reports also surpassed 60, mainly about fake products and bad customer service.

All major B2C brands focused on Weibo advertising. In July 2013, Jingdong Weibo retweeted posts reached 176,336, ranked the first. Followed by Tmall with 163,125 posts. Except for Vancl, other B2C brands Weibo posts all surpassed 10,000 in July 2013.

According to EnfoDesk, by the end of June 2013, the top 9 e-commerce platforms home appliance spare parts price index is shown above.

And top 9 e-commerce platforms home appliance spare parts sales performance(market share by revenue and market share by volume) in June are above. The top three e-commerce platforms were Jingdong, Tmall and Suning.

In June 2013, the average market credit score was 4.71, dangdang ranked top among the top 9 platforms with score 5.00. 51buy was the lowest, with only 4.46. Tmall had the highest sales volume, with 1718. While 51buy was still the lowest, with only 1 home appliance spare parts sold out in June.

The average monthly market discount rate was 91.5% in June. Dangdang had the biggest discount rate among the top 9 platforms, with 86.5% discount rate. Followed by Jingdong, with 88% discount rate.

Top 3 brands by market share by revenue in the top 9 platforms in June were Loctek, Haier and NB. And top 3 brands by market share by volume in the top 9 platforms were Loctek, Ugreen and CE-Link.

The average credit score was 4.71 in June, NB had the highest score with 4.86, and JIAPEI’s score was relative low, with only 4.54.

Maurice Lacroix had the highest price, with 618.86 yuan(USD 100.36). Seebest’s price was the lowest, with only 26.08 yuan(USD 4.23).

The average market discount rate in June was 91.5%, Loctek had the biggest discount with 86.6%, followed by JIAPEI with 87%.

According to Hitwise, Jingdong is the most visited B2C website with over 462 million visits, who also had the fastest month-on-month growth of 30%.  

Tmall ranks the second with over 459 million site visits, up 6% and followed by 51buy.

However, some Chinese B2C enterprises site visits dropped in May. Suning had a big drop by 16%; Amazon China visits down by 7%; site visits of Vancl and dangdang almost remain the same as April.

According to Experian Hitwise,  tmall.com was the most popular B2C website in China with 432,456,034 visits in March 2013, followed by jd.com and 51buy.com. There were also conerns that the visits growth rate of Tmall was up to 53%,  far exceeding that of jd.com.