In Q3 2014, total China online video ads revenue was RMB4.67 billion (US$762.06 million) with increase of 13.7% QoQ and 43.6% YoY according to data of EnfoDesk. 

In TNS Connected Life study, it found that one third (33%) in mainland China, 32% in Hong Kong, watch online video every day, on either PC or mobile devices. Ads is the major part in China online video market in Q3 2014; and, its revenue accounted for 62.3% of total online video revenue.

Because of the high content quality in online video market, online video advertising market is performing good in Q3 2014. Of which, China mobile video advertising market’s transaction value exceeded RMB1.43 billion (US$233.35 million), representing 30.6% of total online video advertising market in Q3 2014.

It is estimated that mobile video advertising market share is expected to increase in the near future as popularity of mobile device as well as rapid development of 4G in China.

Also read: Youku App Daily UV Exceeded over 40 Mln in October 2014

Mobile app stores are the most used channels for downloading apps among China mobile phone internet users; besides, they are also the channels for app updates. 70% app downloads are from mobile app stores in China.

360 mobile assistant accounted for 65.4% and 58.5% in brand awareness and usage rate, ranking top among popular China mobile app stores, followed by Tencent mobile app store and Wandoujia in Q3 2014 according to data of iiMedia.

Tencent Myapp app store had daily distribution volume of 110 million, covering more than 90% China mobile gaming users according to Tencent’s vice president, Wang Bo.

The top 3 mobile app stores by market share in Q3 2014 were Baidu app stores (61.3%), 360 and Tencent according to CNNIC. See more about: China Mobile App Distribution Channels Market Share in Q3 2014

The data shows that instant messenger were the most popular app among China mobile phone internet users in Q3 2014, representing 69%. It is believed that 7 out of 10 mobile phone users installed instant messenger app in Q3 2014 which indicates social need is the basic need for China mobile phone internet users.

The biggest concern of China mobile internet users was the charge issue, which represented 66% of all users. Only 22.8% mobile phone internet users bought application value-added service in Q3 2014. Of which, 53.5% paid for mobile games. As of June 2014, the usage rate of mobile games in China was 47.8% with an increase of 4.7%. Mobile gaming is becoming a habit for many China mobile users’ daily life.

Also read: China Social Video Users to Reach 191M in 2014

82% Sina Weibo users do online shopping in Q3 2014, which made Weibo rank top among social apps in the world according to data of Global Web Index.

The data shows 82% Sina Weibo users purchased a product online and 80% of them searched product or service to buy in Q3 2014. Sina Weibo monthly active users (“MAUs”) were 167 million as of September 30, 2014, an increase of 36% year over year according to its official released financial results.

In China, most social media users shop online more than three times every month. Major users on Weibo are about 20-35 years old, who have great consumption capability in online shopping. In comparison, Weibo users are more used to online shopping than other social media users in China. See the difference: Weibo Users V.S. China Social Media Users

Besides, China e-commerce community is powerful with 24 million fans by the end of July 2014 which provides great opportunity for online retailers.

Also read: Reasons Why China Internet Users Buy on Weibo

In Q3 2014, the number of China app distribution exceeded 28.6 billion with an increase of 12.3% from prior quarter. Baidu league remained to be the top distribution team with market share of 41.8%. Tencent’s mobile app distribution kept rapid development in Q3 2014 and it increased by 1.4% from Q2 according to data of EnfoDesk.

As of 30 June 2014, the total number of users in Baidu app distribution platforms exceeded 600 million and with an average of 130 million daily distribution and 10 million developers, having become the largest Android app distribution platform in China in Q2 2014.

The improvement of China mobile internet effectively promotes use of mobile application and distribution of mobile app. As of the third quarter of 2014, 3G/ 4G subscribers exceeded 550 million, representing 43% of total mobile phone users. With 4G’s popularity in China, internet quality has been further improved and traffic charge has been gradually reduced. All these can stimulate mobile internet users to download apps in app stores which further brings great opportunity for China mobile app distribution market.

Also read: Top 100 Mobile Apps in China

In Q3 2014, top 3 automobile websites by total user reach on desktop were Autohome.com, BitAuto.com and PCAuto.com with 47.68 million, 35.6 million and 32.48 million respectively according to data from EnfoDesk.

China top 3 automobile websites all had strategies for competing for traffic: Autohome.com reached Baidu Alading platform (it is Baidu’s search open platform which shares data and display hidden wed information to obtain valuable traffic); BitAuto.com cooperated with 360 onebox; PCAuto.com cooperated with Sougou.

Good performance on desktop will stimulate competition for traffic on mobile device among automobile websites. Automobile.com occupied the first display of mobile search results; BitAuto.com shifted to mobile Baidu Alading; PCAuto.com cooperated with Shenma search. Search engines’ revenue from mobile search was the key driving force for China search engine market in Q3 2014.

Except large traffic of top 3 automobile websites in Q3 2014, they must keep their advantages and show some unique features for users. Good content and active online community are the keys. China automobile websites could promote automobile online purchase to develop automobile e-commerce.

Social media is another platform that got automobile industry’s serious attention in Q3 2014. During 14 days’ promotion on Weibo, a total number of over 60 thousand cars were ordered with a total worth of over RMB9.2 billion (US$1.5 billion). Chinese users displayed the highest level of engagement and interactions with brands on social media, according to PwC research. And, A McKinsey survey pointed out that social media has a greater influence on purchasing decisions for consumers in China.

Also read: China Automobile Market Overview in August 2014

In Q3 2014, total transaction value of China online shopping market was RMB691.41 billion (US$112.69 billion) with an increase of 49.8% year on year. Total retail value exceeded RMB6.5 trillion (US$1.05 trillion) and China online shopping accounted for 10.6% of total consumer retail market according to data from National Bureau of Statistics of China.

China e-commerce companies are now not only optimizing logistics and after-sale services, but also actively making efforts in tier-3 & tier-4 cities even in rural China. Besides, international strategy and mobile shopping become new strength in online shopping market in China.

The online transactions generated by counties and villages in north China, central China and south China, have shown stronger growth momentum, accounting for 30% of the overall online transactions made by counties and villages in 2013 in China.

Total transaction value of China B2C market was RMB305.38 billion (US$49.77 billion), representing 44.2% in online shopping market in Q3 2014. China B2C market value in Q3 2014 increased by 38.8% from the same period of prior year and increased by 70.4% year on year, much more rapid than growth rate of C2C market.

Total transaction value of China mother care market exceeded RMB23.48 billion and China 3C home appliance B2C market was RMB107.88 billion; China clothing B2C market was RMB91.62 billion ($14.91 billion) with an increase of 54.2% from the same period of prior year according to data from EnfoDesk. All these added powerful strength for rapid growth of China online shopping market in Q3 2014.

China C2C market is featured with various categories and large number of products which can meet online shoppers’ personalized needs. E-commerce also pay attention to C2C market. Paipai.com, part of Jingdong, is launching micro-shop platform for both business and individual sellers targeting C2C mobile shopping market. China B2C and C2C markets will both develop steadily.

In China B2C market, Tmall represented 57.6% market share by transaction value in Q3 2014, ranking top, followed by Jingdong(19.3%) and Suning(4%). In terms of online shopping websites with self-operated products, Jingdong accounted for 51.9% market share, followed by Suning and Vipshop in Q3 2014. Find out more on B2C performance in Q3 2014 here.

With Alibaba and Jingdong’s IPO, their standings have been confirmed in China online shopping market. Other e-commerce companies are positively making great efforts.

Related to Q3 2014 Performance in online shopping: Jingdong, Alibaba, Dangdang, Vipshop, GOME.

Also read: Chinese Consumers STRONG Intention for Online Purchase with Higher Buying Rates Than Browsing

In Q3 2014, total transaction value of China group buying market was RMB22.96 billion (US$3.74 billion) with an increase of 43.6% quarter on quarter.

The group buying orders were 31.3 million with an increase of 20.4% from the same period of prior year; the number of group buying users was 340 million with an increase of 30.8% YoY; per customer transaction was 67 yuan, which increased by 11.7% YoY in Q3 2014 in China according to data of EnfoDesk.

It is estimated that in the second half of 2014, transaction value of China group buying market will exceed RMB46.2 billion (US$7.53 billion) and total transaction value will be RMB75 billion (US$12.2 billion) in 2014. China group buying market is performing continuously well and it has stepped into a new stage for rapid development.

Meituan, Dianping and Baidu Nuomi were top 3 group buying providers in China in Q3 2014 by transaction value. It is believed that fierce competition for market share will be among the top 3 providers in the future.

China group buying market’s major revenue was from food, entertainment， hotel & traveling service in Q3 2014. Food accounted for 57% with an increase of 7% while entertainment service accounted for 21% with a decrease of 4%. In the first half of 2014, China group buying websites obtained more market share of online food ordering market comparing with other channels. The top 4 group buying websites in China online food ordering market are Meituan.com, Dianping.com, Nuomi.com and Lashou.com.

In Q3 2014, market share of tier-3 cities accounted for 35% with an increase of 3% YoY and tier-4 & lower cities increased by 2%. Besides, different group buying websites focused on different tier cities since first half of 2013 in China which changed market share in August.

China group buying market has become the arena for internet giants since first half of 2014. With powerful technology of search and LBS, Baidu Nuomi are making efforts in lifestyle O2O market. And, Tencent is creating lifestyle O2O ecological system based on Wechat as well as groupon, Dianping.com and 58.com. Wechat POS is consisted of customized POS machine and Wechat payment, targeting offline stores’ payment solution which means it is ambitiously boosting O2O service.

Also read: 10 Case Studies for Wechat Marketing

Qunar’s total revenues for Q3 2014 more than doubled YoY to US$81.6 million and its mobile revenues was US$33 million an increase of 445.1% YoY.

Qunar’s total revenues for the third quarter of 2014 were RMB501.1 million (US$81.6 million), an increase of 107.8% year-on-year. Mobile revenues for the third quarter of 2014 were RMB202.7 million (US$33.0 million), an increase of 445.1% year-on-year, representing 40.4% of total revenues, compared to 15.4% in the corresponding period of 2013. Pay-for-performance (“P4P”) revenues for the third quarter of 2014 were RMB476.4 million (US$77.6 million), an increase of 119.3% year-on-year and 25.8% quarter-on-quarter.

Qunar’s total Estimated Flight Ticket volume (TEFT) and Total Estimated Hotel Room-night volume (TEHR) for the third quarter of 2014 were 22.7 million and 10.0 million, respectively, an increase of 57.0% and 84.6% year-on-year.

Hotel network direct sales contributed 51% of Qunar’s total hotel volume for the third quarter in 2014. Mobile continued to be a key driver of the growth, accounting for 40% of total revenue, 55% of TEHR, and 43% of TEFT.

For the fourth quarter of 2014, Qunar expects year-on-year revenue growth in the range of 90% to 95%.

Find out Ctrip and eLong’s Q3 performance here and here.

Also read: Guest Satisfaction Research of China Hotels

In Q3 2014, China online gaming market kept stable growth; mobile gaming market’s total transaction value had an increase of 8.2% quarter on quarter. China online gaming companies are positively developing browser games, mobile games in oversea market and having achieved good results.

Total transaction value of China online gaming market exceeded RMB27.76 billion ($4.51 billion) in Q3 2014 with increase of 20.3% year on year and 4.1% quarter on quarter.

Games on desktop were still the key component in China online gaming market, which represented 56.1% market share in Q3 2014. Mobile gaming market is stepping into a stable stage as its growth rate slowed in Q3 2014. Besides, there was a slowdown in number of new games launching among mobile gaming companies in Q3.

In Q3, Perfect World gaming company ranked 3, replacing Shanda Games & Changyou Games (ranked 3 in Q2). China top 5 online gaming companies by total revenue remained Tencent, Netease, Perfect World, Shanda Games and Changyou Games in Q3.

Tencent is the only one whose business structure is similar to online gaming industry structure, covering desktop gaming, browser gaming and mobile gaming market. Its Wechat platform featured with social elements can also attract more mobile game users.

According to the 2014 Second Quarter Mobile Game Market Analysis Report published by Analysys International, CMGE again ranks first among China’s mobile game publishers with 19.3% of market share in China (in terms of gross billings).

In Q3, mobile gaming transaction value was RMB6.98 billion ($1.13 billion) with an increase of 72.8% from the same period of last year. China mobile online gaming users exceeded 321.8 million in Q2 2014 with an increase of 6.4% from prior quarter according to data of GPC IDC and CNG. Influenced by the slowdown of growth rate in smart mobile device shipment and gaming users, China mobile gaming market’s driving force transferred from the size of user base increase to ARPU (Average Revenue Per User) increase in Q3 2014.

As of September 2014, the number of China mobile games and gaming companies exceeded 4,342 and 2,182. Android games and gaming companies both surpassed the ones in Appstore and iOS market. In Q3 2014, China mobile games and gaming companies both had rapid growth quarterly.

Driven by China’s summer holiday (from July to September), gaming companies increased ads placement which stimulated rapid growth of gaming advertisers and gaming products.

In China browser gaming market, the numbers of platforms, games and developers increased steadily in Q3 2014.

From Q2 2014, the number of browser game advertisers and browser games had sharp decrease.

Also read: China Mobile Gaming Market to Reach 2 Bln Yuan in 2014

In Q3 2014, total transaction value of China mother care market exceeded RMB23.48 billion ($3.82 billion) with an increase of 129% from the same period in 2013.

Tmall represented 55.5% market share by transaction value, ranking top in China mother care market in Q3 2014, followed by Jingdong and Dangdang. Japanese brand Merris was the best seller in Tmall‘s baby care category with a total sales value of RMB32.97 million ($5.37 million) in September 2014.

China’s professional mother care products sprang up from recent two years and its great power generated from post-80s consumers in China, who have high salary and mature online shopping habit. As post-80s and post-90s consumers are reaching marriage and childbearing age, their demand for mother care products will increase which further drive China mother care market’s rapid growth.

At present, China mother care B2C e-commerce market is still at early stage where consumers are cultivating their shopping habits. Different B2C e-commerce companies are exploring business models, such as products with special offers, O2O model and mothers’ online community. On desktop, online community’s UVs exceeded 360 million with an increase of 15.5% YoY in August 2014. Online Community will be more powerful in China social media for Chinese moms.

Also read: INFOGRAPHIC: China’s Top 30 B2C Websites

In Q3 2014, total transaction value of China 3C home appliance B2C market was RMB107.88 billion ($17.56 billion) with an increase of 67.9% from the same period of the prior year.

In Q3 2014, Suning launched new channels of “Big party” & “Shanpai” on its platform which drove up its sales. Overall, China 3C home appliance B2C market had stable growth in Q3 2014. In category of major home appliance and kitchen appliance, Midea ranked top among all the brands on Tmall/Taobao in September 2014.

Jingdong represented 36% market share in Q3 2014, followed by Tmall and Sunning.

Here are the highlights in China 3C home appliance B2C market:

1. There’s rapid growth in traditional home appliance, such as refrigerator, washing machine, air condition and FPD (Flat Panel Display). The demand for dust purification equipment, personal care equipment and functional kitchen appliance in China is increasing nowadays.
2. China 3C home appliance B2C e-commerce companies have high standards about delivery, home installation and after-sales service. For example, Suning and Gome have complete service system for online selling. Tmall purchased RRS.com (a website of Haier Group) which strengthened home appliance delivery service. Jingdong not only has self-logistics system but also provides extra service like “refund goods within 30 days without a reason”.
3. Penetration of online shopping for major home appliance is still low and there is great potential in tier-3 & tier-4 and lower cities in China. Besides, the competition among China home appliance e-commerce companies will be more fierce.

Also read: INFOGRAPHIC: China’s Top 30 B2C Websites

In Q3 2014, total transaction value of China clothing B2C market was RMB91.62 billion ($14.91 billion) with an increase of 54.2% from the same period of prior year according to data from EnfoDesk.

Tmall represented 73.4% market share by transaction value in Q3, remaining top in China clothing B2C market. Jingdong kept working on project of “Shang Jingdong” in Q3 which made it to 5.5% market share. Jingdong surpassed Vipshop, ranking second in Q3 2014. Total transaction value of China online shopping market was RMB691.41 billion (US$112.55 billion) with an increase of 49.8% year on year in Q3, which was much more than transaction value in Q2.

Nowadays, China B2C clothing market’s development is relatively mature. Clothing is an active vertical among online goods. In Q3, various e-commerce enterprises made great efforts competing in this vertical.

Clothing is a category with high net profit and potential retention; and it accounts for major revenue for e-commerce companies in China. Four leading online retail websites in China, Tmall, Jingdong, Dangdang and Vipshop, are now all promoting heavily the clothing and apparel vertical and associating their brand with “fashion”. China clothing B2C market tends to be featured with more elements of fashion and young.

Also read: Stats of Top Selling Brands on Taobao/Tmall in 18 Categories in Sep 2014

For the third quarter of 2014, Ctrip reported total revenues of RMB2.3 billion (US$368 million), representing a 38% increase from the same period in 2013. Total revenues for the third quarter of 2014 increased by 24% from the previous quarter.

Ctrip accommodation reservation and transportation ticketing services maintained robust growth, reaching 69% and 98% year-over-year in volume respectively. The number of Ctrip mobile app downloads reached 350 million, growing 75% from the previous quarter.

Through the open-platform, Ctrip work with around 1,000 hotel agency partners, China’s top 600 air ticketing agencies, and over 800 local travel agencies. Total hotel transactions through the open-platform reached approximately RMB1 billion during the third quarter.

Accommodation reservation revenues amounted to RMB950 million (US$155 million) for the third quarter of 2014, representing a 56% increase year-on-year, primarily driven by an increase of 69% in accommodation reservation volume, partially offset by the decrease of commission per room night. Accommodation reservation revenues increased by 26% quarter-on-quarter.

Transportation ticketing revenues for the third quarter of 2014 were RMB800 million (US$130 million), representing a 32% increase year-on-year, driven by an increase of 98% in ticketing volume. Transportation ticketing revenues increased by 10% quarter-on-quarter.

Packaged-tour revenues for the third quarter of 2014 were RMB358 million (US$58 million), representing a 12% increase year-on-year, driven by an increase of 52% in volume of organized tours and self-guided tours. Packaged-tour revenues increased by 74% quarter-on-quarter, primarily due to seasonality.

Corporate travel revenues for the third quarter of 2014 were RMB104 million (US$17 million), representing a 45% increase year-on-year, primarily driven by the increased corporate travel demand from business activities. Corporate travel revenues increased by 15% quarter-on-quarter, primarily due to seasonality.

For the third quarter of 2014, Ctrip net revenues were RMB2.1 billion (US$347 million), representing a 38% increase from the same period in 2013. Net revenues for the third quarter of 2014 increased by 24% from the previous quarter.

Gross margin was 72% for the third quarter of 2014, compared to 75% in the same period in 2013 and remained consistent with that in the previous quarter.

For the fourth quarter of 2014, the Company expects to continue the net revenue growth year-on-year at a rate of approximately 30%.

Ctrip Income Statement

Read more: Understanding Chinese Luxury Travelers

In Q3 2014, total transaction value of China mobile shopping market was RMB230.96 billion ($37.59 billion) with an increase of 250.9% from the same period of prior year. Total transaction value of China online shopping market was RMB691.41 billion ($112.55 billion) with an increase of 49.8% year on year in Q3 2014.

Compared with desktop, mobile device has particular features like portability, entertainment, convenience and so on which can satisfy users’ instant shopping needs.

In Q3 2014, China mobile shopping transaction value accounted for 33.4% of China total online shopping transaction value. And the percentage of mobile shopping in overall online shopping market is continuously increasing quarter on quarter. In Q2, mobile shopping represented 26.8% of total online shopping transactions in the same period in China.

China mobile shoppers mainly depend on smartphones and 10% of them shop on tablet. They tend to favor mobile shopping apps like Taobao, JD and etc. which are extended from desktop. MMB.cn targets users from China’s tier-2 and lower cities and even covers non-smartphone users.

Besides, at the end of June 2014, Sina Weibo launched smartphone apps “Weimai” (or Micro-sell) for sellers to manage product inventories and provide online customer service and it is performing well. Weibo had 167 million monthly active users in Q3 2014, remaining the most popular Weibo app in China, which indicates Weimai still has great potential in online shopping market.

Alibaba remained ranking top in Q3 2014, followed by Jingdong (5.4%) and Vipshop (2.1%). Jumei made advantage of mobile device and its transaction value in Q3 was near RMB1.5 billion ($244.19 million).
Also read: 7 Charts on China Mobile Shopping App Market

In Q3 2014, total transaction value of China third-party online payment market exceeded RMB2,015.43 billion (US$328.1 billion) with increase of 41.9% year on year and 9.5% quarter on quarter.

In Q3, traditional online payment related industries like air ticket booking, online gaming…all had increase in total online payment transaction value.

In Q3 2014, total concierge transaction value of China UnionPay was RMB842.67 billion (US$137.18 billion) with increase of 9.3% QoQ and 79.8% YoY. With rapid growth of China third-party online payment market, China UnionPay plays an important role in standardizing the market.

In Q3 2014, Alipay accounted for 49.2% in China third-party online payment market, followed by TenPay (19.4%), Unionpay Merchants Services (11.6%) and 99Bill (6.9%).

As end of Q1 2014, Tencent had made cooperation with JD to integrate B2C and C2C business with each other. This cooperation made slight change to online shopping market. Alibaba still remained its leader status in Q3 as its stable online shopping profit as well its IPO; and Alipay’s market share had slight increase in Q3 while TenPay had a decrease. 99Bill and Unionpay Merchants Service benefited from Jingdong due to their cooperation relationship.

Total concierge transaction value of China third-party online payment market exceeded RMB2,627.3 billion (US$427.7 billion) with an increase of 14.3% quarter on quarter in Q3 2014 according to data of EnfoDesk.

Alipay, China UnionPay and TenPay represented 37.31%, 32.07% and 15.06% respectively in China third-party online payment market by concierge transaction value in Q3.

In Q3 2014, total settlement transaction value of China third-party online payment market was RMB2,237.6 billion (US$364.29 billion). The top three third-party online payment providers were Alipay, TenPay and China UnionPay Merchants Service.

Mobile payment is growing more and more popular as mobile internet and e-commerce developed, Alipay ranked top in China mobile payment market in Q2 2014, accounting for 79.9% by total transaction value, followed by Tenpay and Lakala according to iResearch data.

In Q3 2014, total transaction value of China third-party mobile payment market was RMB1,433.27 billion (US$233.24 billion) with an increase of 415.5% from the same period of prior year. The transaction value mainly generated from mobile e-commerce, mobile group buying, mobile business trip and mobile-related consumption.

Alipay remained top in third-party mobile payment market by transaction value in Q3 2014, followed by Tenpay and Lakala.

Due to the popularity of Wechat payment since the former three quarters in 2014, Tenpay’s market share had a big rise in Q3 2014. Lakala’s transaction value kept stable by Q3 2014.

Having gone through the finance fluctuation in first half of 2014, mobile finance went stable in Q3 2014, of which mobile payment representing from 35% to 40%.

Also read: China Top 5 Online Payment Mobile Apps in Sep 2014

In Q3 2014, newspaper ads accounted for nearly 70% of total ads in China tourism industry according to research of Meihua. info. The online ads’ market share increased to 16.2%, following newspaper ads in China tourism industry. Compared with the same period from 2013, newspaper ads placement had sharp decrease in Q3 2014.

Since 2011, ads placement in tourism industry had stable growth in China. Online ads placement realized rapid growth since Q3 2012 and it increased by 70.1% year on year in Q3 2014.

Influenced by overall economy status in China, the growth of China online advertising market slowed in Q3 according to data from iResearch. In Q3 2014, total transaction value of China online advertising market was RMB42.22 billion ($6.87 billion).

In Q3 2014, newspaper ads placement accounted for 65.7% of total ads in China tourism industry, followed by online ads (19.7%), outdoor ads (11.4%) and magazine ads (3.2%).

In China tourism industry, online ads for branding accounted for 55.2% and the placement had an increase of 128.9% QoQ. While the market share of online ads for event promoting decreased from 45.8% to 34.2% Q0Q.

The most popular online ads for advertisers in China tourism industry was the horizontal banner ad, which represented 27.2% of total online ads in China tourism industry in Q3 2014, followed by pre-rool ads and square large-sized ads.

The total online ads placement of top 10 brands in China tourism industry accounted for 58.9% in Q3 2014. Caissa and InterContinental Group had increase of 4741.2% and 525.5% respectively year on year.

In Q3 2014, China online tourism ads placement on travel websites had a decrease of 34.4% from the same period of last year. The online ads placement rapid increase on Weibo and client-side added limited strength in China online advertising market in Q3.

The travel agencies for inbound and outbound tourism remained the top spenders in Q3 2014 in China.

In Q3 2014, magazine ads in hotel resort ranked top by ads placement and total spend, followed by airlines and travel agencies for outbound tourism.

In Q3 2014, the most popular magazine advertising media for advertisers in China tourism industry was English & free magazine, representing 27.1%, followed by sports magazine (24.2%) and fashion & clothing website.

Platform ads was much popular in outdoor ads for advertisers in China tourism industry in Q3 2014. Meihua. info believed that platforms are the place where many people would stay for a while and they can attract young people like students and tourists.

The placement of outdoor ads was 3,190 in Q3 2014 in China with an increase of 62.4% year on year. Outdoor ads in China involved 20 cities, 37 media and 285 brands(products) in Q3.

Also read：Chinese Traditional Brand Advertisers Favor Mobile Advertising

39% respondents surveyed by GlobalWebIndex used WeChat in the past month, making WeChat the most popular messaging app in APAC in the third quarter of 2014.

Combined MAU of Weixin and WeChat reached 468 million at the end of the third quarter of 2014, representing growth of 39% YoY.

WeChat provides business accounts for team collaboration. In addition to business accounts, companies can also utilize the Wechat advertising platform to drive traffic and app downloads, and increase Wechat fans.

Wechat released a Wechat Contacts app as an enhancement to smartphones’ existing contacts and only users who use this Wechat app can make and receive free calls under 2G/3G/4G network. Besides, its social elements can attract more mobile gaming users on its gaming platform.

Wechat launched a “card payment” option with which users can make fast payment at supported retail chains (currently 9 supported retail chains). Its online payment function is developing rapid and it is now aiming international e-commerce market with payment solutions.

Its international impact can be seen in the  surveyed in India by GlobalWebIndex which showed 21% correspondents used Wechat in September, more than Line and Snapchat app.

Also read: Insights of China Mobile Payment (Wechat, Alipay) Users

Qihoo 360 Technology reported revenues of $376.4 million, a 100.3% increase from $187.9 million in the third quarter of 2013.

Total monthly active users of Qihoo 360’s PC-based products and services reached 495 million in September 2014, compared to 465 million in September 2013. User penetration of Qihoo 360’s PC-based products was 94% in September 2014, compared to 94% in September 2013.

Total smartphone users of Qihoo 360’s primary mobile security product, 360 Mobile Safe, reached a record of 673 million in September 2014, compared to 408 million in September 2013. In addition, Qihoo 360’s Android-based app store, 360 Mobile Assistant, continues to lead the market with the largest Android app distribution market share.

Monthly active users of Qihoo 360’s PC browsers were 357 million in September 2014, compared to 342 million in September 2013. User penetration of Qihoo 360’s PC browsers was 68% in September 2014, compared to 69% in September 2013.

Average daily unique visitors to the 360 Personal Start-up Page and its sub-pages were 129 million in the third quarter of 2014, compared to 126 million in the third quarter of 2013. Average daily clicks on Qihoo 360’s Personal Start-up Page and its sub-pages were approximately 723 million in the third quarter of 2014, compared to 681 million in the third quarter of 2013.

360 Search (so.com) takes 30% of PC search traffic share and continue to gain more according to Qihoo 360 Technology. And, 360 have started to allocate significantly more resources to support product development for and market penetration of their mobile search.

In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6% year on year according to data from iResearch. Read more here.

For the fourth quarter of 2014, the Company expects revenues to be between $410 million and $415 million, representing a year-over-year increase of 85% to 87% and quarter-over-quarter increase of 9% to 10%.

Find out more companies’ performance in Q3 2014 here.

WeChat official account has been launched for over two years, which has attracted businesses and individuals to the platform. QQ, being quiet connecting businesses and individual users, launched their “Lifestyle Service Account” in November 2014.

Smart device MAU of QQ was 542 million, more than WeChat which was 468 million in Q3 2014. This is a bit surprising considering the growth rate of QQ has been slowed down.

Mobile QQ’s service account, similar to that of WeChat’s, offers merchants service account via 2D code, which connects users and businesses once scanned and followed. However, it kept one key dial-in to merchant customer service on a prominent position. Users can use voice guidance as services such as tracking for delivery status and requesting for delivery.

Mobile QQ and WeChat official accounts can roughly provide the same service to users; one with voice, the other with text menu. Many China internet users would prefer getting services via voice comparing with text menu on WeChat, especially on services with immediate or even real time response required.

Mobile QQ service account will be open for public registration at the end of 2014 or early next year according to Yin Yu, VP of Tencent at World’s Internet Conference.

Read more: Wechat Launched Wechat Contacts App Offering Free Calls

In Q3 2014, total transaction value of China mobile Internet market was RMB51.56 billion ($8.39 billion) with increase of 11% quarter on quarter and 93.4% year on year according to data from iResearch.

As China mobile Internet market’s rapid development in these years, it has formed stable structure and meanwhile it is developing with reasonable strategy.

There are three reasons for China mobile Internet market’s rapid development in Q3 2014:

• Operators in China made great efforts in promoting 4G smartphones, which can increase 4G smartphone’s market share as well as accelerate the replacement of 3G & 2G mobile phones in China
• The increasing mobile Internet users brought urgent need for mobile services
• Traditional industries had been improving themselves with mobile internet which pushed China mobile internet market into fast development.

In Q3 2014, mobile shopping represented 51% of total value of China mobile Internet market, ranking top, followed by mobile value-added services (20.2%), mobile marketing (15.3%) and mobile gaming (13.5%).

Mobile shopping remained its status in mobile Internet market in Q3 2014. iResearch estimates China mobile shopping market is going to exceed RMB800 billion (US$129.7 billion) this year and it is continuously keeping strong growth in China. Value-added service was squashed by other service and its market share was decreasing continuously.

Programmatic buying chain forming initial shape as well as new mobile advertising methods stimulate new increase in mobile market. eMarketer estimates that China’s mobile online display and search ad spend will exceed over $2.83 billion in 2014; and, China mobile internet ad spend will exceed $12 billion in 2017 which indicates revenue from mobile marketing is expected to increase a lot in China mobile Internet market.

China mobile internet which is featured with mobile and convenience can be integrated with many entity industries and then it can further improve their development. Take mobile payment as an example; China mobile payment market covers public transportation, retail & catering industries and ect. It integrates with lifestyle service industry via various applications which adds new power for such industry. Know more about China mobile payment users: Wechat payment VS Alipay users

Also read: China Mobile Internet Statistics 2014