China’s air ticket online booking market is upcoming and on the rise, with seen increases in market share and dominance of certain air divisions, coupled with increased direct sales channels to enhance the pace of growth.

According to Analysys’s released report in Q1 of 2017 on China’s air ticket online booking market, its market size reached 132 billion yuan (US$19 billion), with a year on year growth rate of 31.8%, as seen in the chart below.

Following the July 2016 revised ticket sales policy for the pay-per-month segment vote, each air division is aimed at improving corporate profits, exerting market dominance and directing marketing channels to accelerate the pace, all working with OTA to rectify the ticket agent industry.

This year, the airline continued to strengthen its platform and held sales of the tickets, hotels, tour package through direct channels in order to increase market share.

With each air divisions playing individual strategies with increased intensities, OTA’s profit margins are gradually decreasing. This quarter, while OTA is continuing to enhance product experience and operational efficiency, at the same time, it is also focussing on the layout of higher prices of the international air ticket market.

From engaging in depths of integration, and aspects of upgrading, manufacturers provide more competitive online aviation service products. On the other hand, manufacturers further strengthen the international ticket product and service side of supply through online international voyage and flagship stores.

China online travel market overview Q1 2017

China online travel market exceeded 210 billion yuan in Q1 2017 with an increase of 51.5% YoY, led by Ctrip, Qunar, and Alitrip.

It consists of online transportation booking (71.9%), online accommodation booking, and online holiday booking.

Ctrip has 35.19% market share in China’s online travel market, followed by Qunar (17.28%), and Alitrip (13.57%).

In Q1 2017, the market concentration has increased, with the market share of Qunar, Ctrip and Alitrip summing up to a whooping 73.6%. Amongst these three, online ticketing transaction size is 50.2 billion yuan, 27.69 billion yuan, and 19.22 billion yuan respectively.

Analysys analysts believe that since the overall market space for online tickets is still huge, coupled with a positive outlook on the tourism industry, the demand for air travel is still on the rise. At present, despite the increase in online air ticket sales, OTA is still the main channel for the booking of air tickets. The main direction of future development of this industry would be to actively possess creative business models, improve online service experiences, and increase consumer reliance.

China online accommodation market overview Q1 2017

China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis.

Tencent dominates China’s social ads market with 59% market share in Q1 2017, followed by Weibo, and Momo. Tencent’s digital assets for social ads include WeChat, QQ, and QZone. WeChat MAU reached 938 million in Q1 2017; QQ 861 million; and, QZone 632 million.

Weibo had a strong first quarter in 2007 with 67% YoY growth in revenues to $199.2 million; its monthly active users increased to 340 million. Tencent and Weibo combined account for over 80% of China’s social advertisements market.

China online advertising market overview Q1 2017

The transactions of China online accommodation market totaled 37.202 billion yuan in Q1 2017 with an increase of 43.24% YoY according to data from Analysis.

Ctrip leads the market with 46.6% market share, followed by Qunar, Meituan, eLong, and Alitrip.

China’s domestic tourism insights in 2017

China’s third-party online payment market had total transactions of over US$820 billion in Q1 2017, led by Alipay (34.7%) and UnionPay, while mobile payment transactions reached US$2,761.78 billion in China, led by Alipay (53.7%) and Tencent Finance.

The total transactions of China’s third-party online payment market were 5,584.831 billion yuan (US$820.03 billion) in the first quarter of 2017 with an increase of 6.96% QoQ.

Alipay continued to lead China’s online payment market with 34.71% market share by the total transaction in Q1 2017, followed by UnionPay (22.44%) and Tencent Finance (15.37%). The top three institutions combined account for 72.52% of China’s online payment market.

The total transactions of China’s third-party mobile payment market reached 18,809.12 billion yuan (US$2,761.78 bn) with an increase of 46.78% QoQ in Q1 2017.

Alipay has 53.7% market share in China’s mobile payment market in Q1 2017 followed by Tencent Finance (39.51%).

Tencent Finance ranks first in terms of the number of active users in Q1 2017 (841.26 million), followed by Alipay (491.98 million) and Baidu Wallet (68.21 million).

1 in 4 China post-90s consumers use Alipay credit service

China’s online retail market totaled US$198.12 billion in the first quarter of 2017 with an increase of 27.6% YoY according to data from Analysis; B2C segment accounts for over 53%, led by Tmall (55.8%). Mobile continued its strong growth of 38.8% in China’s online shopping market, dominated by Tmall and Taobao (80.5%).

The total retail sales of consumer goods in China reached 8,582.3 billion yuan (US$1,245.89 bn) in Q1 2017 according to National Bureau of Statistics. Online retail market totaled 1,349.31 billion yuan (US$198.12 billion) with an increase of 27.6% YoY.

B2C Online Retail Market in Q1 2017

China’s online retail B2C market total transactions reached 720.94 billion yuan (US$105.86 bn) with an increase of 31.5% in Q1 2017, accounting for 53.4% of China’s online retail market.

Tmall remains its dominant position in China’s online retail B2C market with 55.8% market share in Q1 2017 by total transactions, followed by JD (26.7%) and Vipshop (3.4%).

Mobile Shopping Market in Q1 2017

The total transactions of China mobile shopping market reached 1,037.62 billion yuan (US$152.36 billion) with an increase of 38.8% YoY. The growth of mobile shopping in China is slowing down but the quarterly growth YoY is still over 30%.

Mobile accounts for 76.9% of total online shopping transactions in Q1 2017.

Tmall (including Taobao transactions) captured 80.5% of China’s mobile shopping market in Q1 2017, followed by JD (13.5%) and Vipshop (2%). Mobile GMV transacted on Alibaba China retail marketplaces was 2,981 billion yuan (US$433 billion), or 79% of total in Alibaba’s fiscal year 2017, an increase of 49% year-over-year.

In the first four months of 2017, the online retail sales of goods and services in China totaled 1,918.0 billion yuan (US$279.26 bn), an increase of 32.0% YoY.

One of the leading social app, Momo reported total net revenues of $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in Q1 2016.

Momo’s live video broadcasting, launched in Q3 2015, generated revenues of $212.6 million in Q1 2017, accounting for 80.2% of its total net revenues. The rapid growth in live video revenues was mainly because of the increase in paying users. Paying users of live video service for Q1 2017 reached 4.1 million.

Its total value-added service revenues were $22.9 million in Q1 2017, an increase of 54% from $14.9 million during the same period of 2016, primarily driven by:

• the increase of virtual gift service revenues
• the increase of membership subscription revenues as a result of the increase in average revenues per paying user, as more members bought our premium VIP package
• the increase in the total number of members.

Momo saw $17.9 million in mobile marketing revenues in Q1 2017, an increase of 45% from $12.4 million in Q1 2016. The growth in mobile marketing business was driven by an increase in effective cost per mille (eCPM) of its news feed advertising service.

Mobile games revenues reached $11.6 million in Q1 2017, an increase of 56% from $7.4 million during Q1 2016.  Net income attributable to Momo Inc. was $81.2 million in Q1 2017, compared to $7.1 million during the same period last year.

Momo’s monthly active users were 85.2 million in March 2017, compared to 72.3 million in March 2016. Its VIP members increased to 3.6 million in Q1 2017 from 3.2 million in Q1 2016.

Every 60 seconds on China social media

Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017.

Tencent’s Finance Performance in Q1 2017

• Online games revenues grew by 34% YoY to 22,811 million yuan for Q1 2017
• Social networks revenues grew by 56% YoY to 12,297 million yuan
• Online advertising revenues increased by 47% YoY to 6,888 million yuan
• Media advertising revenues (mainly including those generated from Tencent news, video and music properties) increased by 20% YoY to 2,509 million yuan

Tencent’s operating profit was 19,272 million yuan (USD2,793 million) in Q1 2017, an increase of 44% YoY. And, operating margin decreased to 39% from 42% last year.

Its profit for the period was 14,548 million yuan (USD2,109 million), an increase of 57% YoY. Net margin was 29%, the same as Q1 2016. Basic earnings per share were RMB1.540. Diluted earnings per share were 1.522 yuan.

Tencent’s entertainment services benefited from the Chinese New Year holiday, and several of their products achieved notable growth during Q1 2017. These include Tencent’s video platform which featured popular original content, as well as newer products such as the karaoke app WeSing, photo editing app Pitu, and mobile games Honour of Kings.

Tencent’s Business Review in Q1 2017

• Monthly active user accounts of QQ was 861 million in Q1 2017, a decrease of 2% YoY
  • Smart device MAU of QQ2 was 678 million, the same as last year.
  • Peak concurrent user accounts of QQ was 266 million, an increase of 3% YoY.
• Combined MAU of Weixin and WeChat were 938 million, an increase of 23% YoY. Weibo MAU grew to 313M in Q1 2017
  • WeChat Mini-Program saw faster growth of daily active users
  • A snapshot of WeChat Economy in 2016
  • WeChat on mobile search in Q1 2017
  • Tencent launched WeChat Index to check the trend on WeChat
  • WeChat Ads Exchange for Official Accounts
  • Starbucks partners with WeChat
  • WeChat Usage Stats for Chinese New Year 2017
  • Native video ads on WeChat
• MAU of Qzone was 632 million, a decrease of 3% YoY
  • Smart device MAU of Qzone was 605 million, the same as last year.
  • Fee-based VAS registered subscriptions were 119 million, an increase of 10% YoY

Baidu has 78.2% share of China’s mobile search market by the total number of mobile search queries in the first quarter of 2017.

Sogou had 7.9% mobile search market share, followed by Easou (4.9%).

China search engine market overview Q1 2017

Baidu had about 23% less active online marketing customers (451,000) in Q1 2017 compared to Q1 2016. But, its revenue per online marketing customer increased by 27% to 32,200 yuan ($4,678).

WeChat, launched by Sogou in 2014, is testing with external sources in its search results. Is it going to be a threat in China’s mobile search market? Share your thoughts in the comments.

Weibo had a strong first quarter in 2007 with 67% YoY growth of revenues to $199.2 million; its monthly active users increased to 340 million.

Weibo’s net revenues totaled $199.2 million, an increase of 67% year-over-year, exceeding Weibo’s guidance between $185 million and $190 million.

Advertising and marketing revenues were $169.3 million, an increase of 71% YoY accounting for 85% of Weibo’s total net revenues in Q1 2017.

Net income attributable to Weibo was $46.9 million, an increase of 561% YoY, and diluted net income per share was $0.21, compared to $0.03 for the same period last year.

Weibo’s monthly active users grew from 313 million in Q4 2016 and reached 340 million in March 2017, an increase of 30% YoY or 8.6% QoQ, 91% of which were mobile users. The average daily active users in March 2017 was 154 million, an increase of 28% YoY.

Weibo recently starts testing a new feature called Weibo Stories, similar to Facebook Stories in the hope of capturing more short video market in China.

China social media users compared: Weibo vs WeChat vs Momo

Total revenues of China’s online education market reached 45.84 billion yuan (US$6.64 billion) in the first quarter of 2017, with an increase of 64.9% YoY or decrease of 4.8% QoQ according to data from the research company Analysis.

Children education is the most active section in China’s online education market with close to 170 million monthly active users in Q1 2017.

Baidu’s Zuoyebang is the most active online education mobile app in China with 43.589 million MAU in March 2017. It helps the primary and secondary school students with their homework.

China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY.

Baidu still leads China’s search engine market in Q1 2017 with 75.88% market share by total revenues (including overseas revenues and channel revenues), followed by Google China (10.24%) and Sogou (8.41%).

Baidu’s market share is the highest at 83.93% if excluding overseas revenues and channel revenues.

Baidu had less active online marketing customers in Q1 2017, representing a 23.2% decrease from Q1 2016. But, its revenues per online marketing customer saw a 26.8% increase from Q1 2016.

China’s Mobile Search Market in Q1 2017

Baidu has 78.2% share of China’s mobile search market by the total number of mobile search queries in the first quarter of 2017, followed by Sogou and Easou.

Baidu is making efforts in China’s rising news feed advertising market, promoting a “search + recommend” model to advertisers. The news feed ad is displayed after every six news items on Baidu mobile.

Easou is a technology company based in Shenzhen; and, it focuses on mobile search and a fiction mobile app.

Kugou, QQ Music, and Kuwo are the top three online music mobile apps in China by MAU in March 2017. Kugou has close to 229 million monthly active users, closely followed by Tencent’s QQ Music with 211 million MAU.

163 Music (Netease) ranks the fourth, followed by Xiami, Baidu Music, Migu Music, and Alibaba Planet. Alibaba acquired Xiami in 2013 and folded it with another acquired Tiantian into one in 2015. It announced the formation of a division to focus on the music industry in 2015.

China mobile music apps users overview 2016

Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.

The other mobile video apps in top 10 include Youku, Kuaishou, Letv Video, Xiaomi Video, MangoTV, Sohu Video, Baofeng, and Tudou.

Netflix recently agreed to provide television series to China-based iQiyi.com.

Find out top vertical video apps, short video apps, and video broadcasting apps in China in Q1 2017 here. Or, download our e-book Mobile Trend in China 2017.

More mobile apps in China have more than 10 million monthly active users in Q1 2017. The number of installed apps and app usage hours both increased compared to a year ago.

70 mobile apps in China each has over 50 million monthly active users in March 2017, an increase of 32% YoY. 157 each has between 10 million and 50 million users with a growth rate of 6.8%.

Monthly time spent on mobile apps totaled 85.57 billion hours in March 2017, up 26.7% from March 2016. Android users’ spent on apps saw faster growth than iPhone users’.

On average, the number of installed mobile apps grows to 17.1 in March 2017 from 15.8 in March 2016.

The younger users spent more time on mobile apps.

In march 2017, mobile users installed an average of 2.5 apps. The younger user group under 25 y-o installed the most, 2.8 apps.

Apple’s App Store is the top mobile app store in China which recorded over 500 million downloads in March 2017, followed by YingYongBao (Tencent’s App Store), Baidu Mobile Assistant, and 360 Mobile Assistant.

Check out the updated e-book “Mobile Trend in China 2017“.

Apple App Store is the top mobile app store by total downloads in China in March 2017 while BAT lead the Android App Store market. And, Tencent owns the top 3 mobile apps.

Top 20 Mobile App Stores in March 2017

Apple’s App Store is the top mobile app store in China which recorded over 500 million downloads in March 2017, followed by YingYongBao (Tencent’s App Store), Baidu Mobile Assistant, and 360 Mobile Assistant.

Top 30 Mobile Apps in China in March 2017

WeChat is the absolute winner in China’s mobile apps market with over 892 million monthly active users, followed by QQ and Tencent Video; all top three are from the Tencent family. The other mobile apps by MAU in the top 10 include iQiyi, Taobao, Baidu, Weibo, Alipay, Youku, and QQ Browser.

70 mobile apps in China each has over 50 million monthly active users in March 2017, an increase of 32% YoY. Read more on mobile app usage here →

Get more details from the updated E-Book – Mobile Trend in China 2017

Yu’E Bao grows by over 40% QoQ in the first quarter of 2017 and totals 1.14 trillion yuan (US$170 bn).

Yu’E Bao is a wealth management product using the Alipay account balance built by Alipay. Money transferred to Yu’E Bao buys money market fund of Tianhong Asset Management. The money in Yu’E Bao can also be used to shop online with flexible withdraw.

As of the end of 2016, Yu’E Bao net assets totaled 808.3 billion yuan (US$117.4 bn). The growth in Q1 2017 is over 40% from Q4 2016, keeping Tianhong in the top spot in China’s public fund management.

With more than 260 million subscribers as of June 30, 2016, Yu’E Bao’s current 7-day annualized yield reaches 3.938%, ranking the first in the industry in China.

Also read: China third-party online payment overview 2011-2019

iPhone has the highest retention rate (18.6%) in Q1 2017, followed by Huawei (13.4%). However, Huawei is the top smartphone brand in China by sales (19.2%) in the first quarter of 2017, followed by OPPO (18.7%).

China Smartphone Retention in Q1 2017

Smartphone Sales in China in Q1 2017

Top Android Smartphones

Top iPhone Models in Q1 2017

Related: E-Book: China Mobile Trends 2017

The gross domestic product (GDP) of China was 18,068.3 billion yuan (US$2,626.81 billion) in the first quarter of 2017, a year-on-year increase of 6.9% at comparable prices according to the preliminary estimates of National Bureau of Statistics of China.

The planting intention survey on 110,000 rural households showed that the planting area intended for rice went down by 0.3%; wheat down by 0.8%; corn down by 4.0%; soya up by 8.1%; and cotton down by 0.7%.

The output of pork, beef, mutton and poultry was 22.49 million tons, a year-on-year growth of 0.2 percent, among which the output of pork was 14.68 million tons, up by 0.2 percent. The number of pigs registered was 410.95 million, a year-on-year growth of 0.1 percent and 191.49 million pigs slaughtered, a year-on-year growth of 0.2 percent.

In Q1 2017, the year-on-year real growth rate of total value added of the industrial enterprises above designated size was 6.8%, 1.0 percentage point faster than Q1 2016; 0.8 percentage point faster than 2016.

An analysis by types of ownership showed that the value added of the state holding enterprises went up by 6.2% year on year; collective enterprises up by 0.5%; share-holding enterprises up by 6.9%; and enterprises funded by foreign investors or investors from Hong Kong, Macao and Taiwan up by 6.9%.

In terms of sectors, the value added of the mining dropped by 2.4 percent on a year-on-year basis, the manufacturing grew by 7.4 percent and the production and supply of electricity, thermal power, gas, and water grew by 8.9 percent.

The industrial structure continued to improve. The value added of high-tech industry and equipment manufacturing industry grew by 13.4% and 12.0% year on year respectively, 6.6 percentage points and 5.2 percentage points faster than that of the industrial enterprises above designated size as a whole, 2.6 percentage points and 2.5 percentage points higher than the whole of last year.

The sales-output ratio of the industrial enterprises above designated size reached 97.2%. In March 2017, the total value added of the industrial enterprises above designated size went up by 7.6% year on year, 1.3 percentage points faster than that in the first two months of 2017, or up by 0.83 percentage point month on month.

The index of national services production increased by 8.3% year on year, 0.1 percentage point higher than Q1 2016. Information transmission, software and information technology services, and transport, storage and postal services maintained high growth rates.

The growth rates of wholesale, retail trade, accommodation, and catering trade picked up considerably. In March 2017, the business activity index for sectors like retail trade, air transport, postal services, internet and software information technology services, monetary and financial services, capital market services, and insurance all kept within the expansion range of over 55%.

The investment in fixed assets (excluding rural households) was 9,377.7 billion yuan (US$1,361.35 bn) in Q1 2017, a year-on-year growth of 9.2%, 1.1 percentage points faster than the whole year of 2016, 0.3 percentage point faster that than in the first two months of 2017.

The investment by the state holding enterprises reached 3,308.7 billion yuan (US$480.32 bn), up 13.6%; private investment reached 5,731.3 billion yuan, up by 7.7%.

The investment in infrastructure was 1,899.7 billion yuan, an increase of 23.5%. The investment in high-tech industry increased by 22.6%, 13.4 percentage points faster than the total investment. The funds in place for investment in fixed assets in the first quarter were 10,608.1 billion yuan, down by 2.9 percent. The total investment in newly-started projects was 6,201.5 billion yuan, a drop of 6.5% year on year. .

The total investment in real estate development in the first quarter was 1,929.2 billion yuan, a year-on-year growth of 9.1 percent, 2.2 percentage points faster than last year, and 0.2 percentage point faster than the first two months. The investment in residential buildings went up by 11.2%. The floor space started was 315.60 million square meters, up by 11.6% year on year. Specifically, the floor space of residential buildings newly started went up by 18.1%.

The floor space of commercial buildings sold was 290.35 million square meters, up by 19.5%. The floor space of residential buildings sold was up by 16.9%. The total sales of commercial buildings were 2,318.2 billion yuan, a growth of 25.1 percent. The sales of residential buildings were up by 20.2 percent. The land space purchased for real estate development was 37.82 million square meters, up by 5.7 percent year on year.

The total retail sales of consumer goods in China reached 8,582.3 billion yuan (US$1,245.89 bn) in Q1 2017, a year-on-year rise of 10.0%, 0.4 percentage point less than the whole of last year.

The total value of imports and exports in Q1 2017 was 6,198.6 billion yuan (US$899.85 bn), an increase of 21.8% year on year. The total value of exports was 3,326.8 billion yuan, up by 14.8%; the total value of imports was 2,871.8 billion yuan, an increase of 31.1%. The trade balance was 454.9 billion yuan in surplus.

The export of mechanical and electronic products increased by 15.1%, accounting for 58.1% of the total value of exports. The imports from and exports to some countries along One Belt, One Road went up. The exports to Russia, Pakistan, Poland, Kazakhstan and India increased by 37.0%, 18.7%, 19%, 69.3%, and 27.7%.

The consumer price in China went up by 1.4% year on year in Q1 2017, 0.7 percentage point less than the same period of last year.

The national per capita disposable income was 7,184 yuan (US$1,042.9), a nominal growth of 8.5% year on year or a real growth of 7.0% after deducting price factors. The growth rate of income was 0.1 percentage point higher than that of GDP.

The per capita disposable income of the urban residents was 9,986 yuan (US$1,449.66), a real growth of 6.3 percent after deducting price factors. The per capita disposable income of the rural residents was 3,880 yuan, up by 7.2 percent in real terms.

The per capita income of the urban residents was 2.57 times of that of the rural residents, 0.02 less than the same period last year. The median of the national per capita disposable income was 6,067 yuan, a nominal increase of 6.7 percent.

The per capita expenditure nationwide was 4,796 yuan, a nominal increase of 7.7%, or 6.2% after deducting price factors.

By the end of February, the number of rural migrant workers was 172.53 million, which was 4.54 million more than the same period last year, or up by 2.7 percent. The monthly income of migrant workers was 3,482 yuan, a year-on-year increase of 6.4 percent.

Some economists think official Chinese economic data understates performance using data on satellite-recorded nighttime lights as an independent benchmark for comparing various published indicators of the state of the Chinese economy.

“Alibaba economy” to generate about 30% of all jobs in 2035

China bike sharing market is estimated to reach US$1.5 billion (+735.8%) and 209 million users in 2017. Ofo, Mobike, and Ubike are the top brands in the market with the highest brand awareness while Baicyle is also in the top 3 by user satisfation after Ofo and Mobike.

China bike sharing market reached 1.23 billion yuan (US$180 million) in 2016 with 28 million users. It’s estimated to grow exponentially to 10.28 billion yuan (US$1.49 bn; +735.8%) with 209 million users in 2017.

China Bike Sharing Market Brand Penetrations in Chinese Cities

Ofo bike sharing has penetrated the most number of Chinese cities (43), excluding 3 overseas cities as of 31 March 2017. Mobike is also available in over 30 cities.

• Ofo – Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Kunming, Chengdu, etc.
• Mobike – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Ningbo, Xiamen,etc.
• Hellobike – Suzhou, Hangzhou, Ningbo, Xiamen, Quanzhou, Fuzhou, Wuhan,etc.
• Xiaoming – Shanghai, Guangzhou, Shenzhen, Wuzhen, Shantou, Jieyang
• Bluegogo –Guangzhou, Shenzhen, Chengdu, Beijing, Nanjing, Foshan
• Ubike – Shanghai, Zhuhai, Shantou, Changsha, Foshan
• Youonbike – Kunming, Changsha, Chengdu, Beijing
• Qibei – Hangzhou, Shenyang
• Yibu Bike – Chengdu

Brand Awareness in Q1 2017

The top brands by brand awarness in China are Mobike, ofo, Ubike, Xiaoming, Bluegogo, and Qibei. However, ofo beat Mobike in terms of brand preference. Ofo also tops the ranking by user stickiness and user satisfactions.

The top problems users are facing include the number of available bikes and the locations, high deposit, inaccurate bike positioning, poor riding experience, customer service, inconvenient registration, etc.

Over one-third of respondents (35.3%) expressed the inconvenience caused by sabotaged bicycles. Users prefer to provide shared bike usage feedback by WeChat Official Accounts (50.4%), WeChat/QQ Groups (39.7%), App (38%), official Weibo (26.5%), etc.

Also read: Privacy and security are top concerns in China’s sharing economy