In 2022, the per capita consumption expenditure of the national residents in China was 24,538 yuan, a nominal increase of 1.8% over the previous year, and a real decrease of 0.2% after deducting the impact of price factors, according to the National Bureau of Statistics of China.

In terms of urban and rural areas, the per capita consumption expenditure of urban residents was 30,391 yuan, a nominal increase of 0.3%, and a real decrease of 1.7% after deducting the price factor.

The per capita consumption expenditure of rural residents was 16632 yuan, a nominal increase of 4.5%, and a real increase of 2.5% after deducting the price factor.

The per capita consumption expenditure on food, tobacco and alcohol of the national residents will be 7481 yuan, up 4.2%, accounting for 30.5% of the per capita consumption expenditure;

The per capita consumption expenditure on clothing was 1365 yuan, down 3.8%, accounting for 5.6% of the per capita consumption expenditure;

The per ...

In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to favor skincare and healthcare products. It's trending among young consumers in China based on sales data from JD.com and Vipshop.

Top Cosmetic & Skincare Products by Vipshop male buyers

Proportion of Vipshop's male buyes for health care products

As the female is becoming more and more independent, they show higher interests in digital products and outside fitness equipment. By comparison, the male cares more about personal looking and health and hence put more attention to skincare and healthcare products.

The male purchased 17% of maternal and child products in 2017. Overall, male consumers from tier-1, tier-2 cities, and eastern coastal areas are more l...

Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together.

Some like to take pets with them when taking a trip to surrounding cities. Hainan and Shanghai are the most popular domestic destinations for parent-child travels while Singapore and Thailand are the most popular outbound destinations.
"Show you around the beautiful world" becomes a trend
Post-00s is coming of age this year, they have more to say in their families. To some extents, more and more children have become the one who decides the destinations in their families, and their parents are more capable to show them around the world.

Summer and winter vacation are still the peak period of parent-child travels. Other holidays like Children's Day, Christmas, and Mid-Autumn Festival are also the good time for taking a trip. U...