Alibaba is launching Hema x Member on the coming National Day 1 October 2020 in Shanghai, the first domestic funded warehousing membership retail brand in China.

The first Hema x Member store will be officially opened on October 1st on the B1 floor of Senlan commercial center in Pudong, Shanghai, covering an area of 18,000 square meters, bigger than most of Hema stores.

As early as June 4, Hema announced that it would operate its first Hema x Member store in Shanghai. In the future, it will expand to Beijing, Xi'an, Shenzhen, and other cities.

The official account of the Hema Membership store will be warehousing shelves, with online and offline integration. The first batch of online products for sale includes Moutai, Phillips electric toothbrush, Evian mineral water, and etc.

This is the first landing project of Alibaba's paid member business. It will focus on the scene of "eating" to construct commodity categories and focus on cost-effective consumption.

At present, the...

At the KFC V Mall, an order was placed with excitement. The price was pretty good! It’s 10 yuan lower with a 20 yuan coupon and 999 credit points than Taobao’s Juhuasuan. What’ so special about KFC V Mall?

In the KFC V Mall, there are quite a few categories – household and kitchen, fresh fruit and gourmet food, beauty and personal care, gaming and related, baby world. Most of the products can be redeemed with the V points of KFC’s member rewards.

There are even products that are 100 percent redeemable with V points. The products will be delivered by brands directly when ordered. The parent company of KFC, Yum! Brands, is more like a commissioned seller, it doesn’t have its own storage and logistics system.

In the category of gaming and related, peripheral products of popular IP such as Marvel, Disney and Pokémon are available for purchase. At the same time, for KFC’s own peripheral products, this section is the launch pad.

In the section of beauty and personal care...

Alibaba's OTA platform Fliggy (Feizhu) just made Fliggy Miles transferrable for Marriott Rewards points. Last week, the Marriott International Group's Fliggy Flagship Store officially opened the access for Points conversion from Miles.

The current program page shows that the points conversion between Fliggy and Marriott is only in the "trial period", specifically stating that the program is from June 1st to July 31st, it's not clear that the program is to continue after this period.

The program also rules that the conversion is capped at 20,000 Fliggy Miles within a calendar month, hence 40,000 Fliggy Miles in two months, while the overall cap for the lifespan of the program is 50,000 miles.

As early as October of 2018, Peggy Fang Roe, the Asian Chief Marketing Officer of Marriott International Group declared that "the points conversion will be available by the end of the year. Points of Fliggy and Taobao can be used to redeem Marriott points, and Marriott points can be...

The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in order to let consumers remember them.

When it comes to the factors affecting Chinese consumers go for offline shopping, besides close to home and convenient transportation, reasonable price, various product categories, reliable products quality, fresh products, and promotions are also important considerations.

Membership system help to know more about consumers
Supplementary purchase, periodical purchase, and walk around are the three main purposes for residences or people work nearby to go for offline shopping. Most of them choose to walk to the stores.

Generally, most consumers would crazy for a direct...

China's cross-border online buyers consider quality the most important standard when shopping online for imported goods according to Amazon China's “Cross-border Online Shopping Trends” report.

Personalized consumption is now driving cross-border e-commerce. And, paid memberships are a new growth point for cross-border e-commerce platforms.

This report is mainly based on Amazon’s own data regarding the volume of overseas sales and consumer behavioral surveys. One highlight is the fact that the number of overseas brands purchased through its cross-border platform has, in the last half year, increased from 80,000 to 210,000.

In addition, though Amazon Prime was only rolled out in China a year ago, members have already collectively saved some 500 million yuan (US$ 78.5 million) in shipping costs through the program. It also noted three broad trends for its cross-border e-commerce business in China.
Quality is king
As the cross-border e-commerce industry has developed, consu...

This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content.

Content generation start-ups in the United States generally focus on monetizing their viewers or followers through advertising, a la Youtube. In China, however, many such companies are able to directly charge their users for access to content on a pay-per-view or pay-to-subscribe model.

Chinese consumers are much more open to paying for content than American consumers, which has paved the way to the rise of a new content generation and sharing model: the “knowledge payment” platform.

Knowledge payment platforms aim to bring together experts or informed citizens and members of the public who will pay for the information, expertise, and perspective they can provide. Some take the form of consulting services, while most offer newsfeed-like platforms.

The following provide...

The young generation is taking on-demand consumption, asset-light lifestyle.

Recently, the market research and consulting firm Mintel released the '2017 China consumer' report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption.

The young generation is taking on-demand consumption, asset-light lifestyle. In 2017, as the form of 'upgrading of quality and convenience', consumer upgrades will be in strong demand, and health and experience will be the two major themes.

Consumption escalation means maximizing the value of money.

Although China is experiencing an upgrade in consumption and consumers are seeking higher quality products, this does not mean that they will spend lavishly. In this consumption escalation, the value of money is maximizing.

According to Mintel's report, with the moderate growth of China's economy, both young and old Chinese urban consumers a...

From frequent flyer accounts to supermarket preferred shoppers' cards, consumer memberships are an increasingly important part of China's consumption-based economy and of consumer spending habits. The following article presents an overview of the state of consumer membership. The survey was conducted in 2017 but the insights are still valid in 2020.
PROMOTING MEMBERSHIP
Member prices first

Preferential pricing is the factor Chinese consumers consider most when considering memberships. Nearly 70% of Chinese survey respondents say that they first consider price and savings when they obtain preferred shoppers cards.

Their second consideration, according to 41.1% of survey respondents, is a rewards and points program. Considerations such as improved customer service and better treatment appear only as a minor concern, with only 14.9% saying they care greatly about these factors.

Don't be afraid to ask...

Most Chinese respondents say they are not annoyed when asked by ...