China Internet Watch

China’s wearable device shipment up 36% in Q1

CIW Team — Tue, 18 Jun 2024 13:05:02 +0000

According to the latest IDC report, China's wearable device market experienced remarkable growth in the first quarter of 2024, outpacing the global market by a significant margin.

The market's shipment volume reached 33.67 million units, representing a year-over-year increase of 36.2%. This rapid growth rate is nearly four times the global average.

The smart watch segment stood out with exceptional performance. In Q1 2024, shipments of smart watches in China reached 9.1 million units, marking a 54.1% year-over-year increase. Among these, adult smart watches accounted for 5.05 million units, growing by 62.8% from the previous year.

The adult smart watch market saw a quickened pace in supply, with inventory levels rising in some channels. Sales for adult smart watches also grew by 38.6%, maintaining a strong upward trajectory. Additionally, as market demand recovered, shipments of children’s smart watches rose to 4.04 million units, a 44.4% increase year-over-year.

The...

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China’s Bluetooth Headset Market Rebounds with a 7.5% Surge in 2023

CIW Team — Wed, 06 Mar 2024 00:06:00 +0000

In 2023, China's Bluetooth headset market witnessed a notable rebound, with sales volumes reaching approximately 85.52 million units, marking a 7.5% increase year-over-year, according to data from IDC.

This growth was spearheaded by the true wireless headset segment, which accounted for 60.9 million units, up by 5.1% from the previous year.

The true wireless market in 2023 exhibited significant trends including a decrease in average prices and an increase in the popularity of semi-in-ear products.

Average prices fell to 365 RMB (pre-tax), a drop of 11.2%, primarily due to technological maturity and cost reduction.

Semi-in-ear products saw a 16% year-over-year increase in sales, making up nearly 40% of the market, up by almost 4 percentage points, reflecting a shift in consumer preference towards comfort for extended wear, especially with the rise of immersive audio applications like short videos and live streaming.

Another segment that experienced rapid growth wa...

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China’s wearable device shipment up 37.1% in 2019, led by Xiaomi and Huawei

CIW Team — Tue, 24 Mar 2020 03:00:47 +0000

The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%).

BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively.

The basic wearable devices (wearable devices that do not support third-party applications) shipped 22.27 million units, a year-on-year increase of 22.1%. And, the intelligent wearable devices shipped 5.34 million units, a year-on-year increase of 40.0%.

Wearable Device Market in 2019
In 2019, China's wearable device market shipped 99.24 million units, up 37.1% year on year. Xiaomi led the market with 25% market share, followed by Huawei (20%) and Apple (14%).

Earphone products continued strong growth with an increase of 114.7% in 2019. Adult smartwatch shipment exceeded 10 million, with an increase of 58.2% following the popularity of Huawei GT series.

Although the brac...

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[SURVEY] China mobile consumer behaviors & trends 2018

CIW Team — Thu, 01 Mar 2018 03:00:45 +0000

The Big Picture of Mobility: 2017 Deloitte China Mobile Consumer Survey is an online survey conducted by Deloitte China TMT industry during the past five years. The survey focuses on consumer behaviors, trends, and opinions regarding a broad range of wireless and mobility products and services.

Aiming to explore the level of applications, devices and support, this survey covers several recent hot topics such as the content consumption, mobile payment, digital devices, data security, biometrics and internet of things (IoT) in order to reveal the key trends that drive the mobile markets and to provide suggestions for relevant enterprises.

Smartphones will still remain dominant

The mobile phone has surpassed tablets and other digital devices in ownership rate, and vastly exceeded emerging digital products represented by smartwatch and smart bracelet in this regard.
The smartphone’s success in the future is likely to be the introduction of an array of innovations that are largely invisible.

Machine Learning (ML) will be fitted as standard in phones

AI chips will be fitted as standard in smartphones, and the amount of machine learning-based applications is expected to steadily increase.
With smartphones becoming an increasingly viable deployment option for ML, the spectrum of potential scenarios is expanding.

Fingerprint authentication marks the password-free era

Fingerprint authentication has become a standard configuration of smartphones, exceeding password as the main way of unblocking smartphones.
At the moment, nearly seventy percent of smartphones are with fingerprint authentication function. Full coverage will be achieved in the future and more usage scenarios of fingerprint authentication will appear.

Consumers attach more importance to the phone storage space

The consideration of necessity and storage space will become major factors that affect the number of Apps installed. In view of this, App differentiation is likely to be the new ground for the development of mobile phone applications.

The self-introspection of mobile phone addicts should arouse attention

Consumers are trying to limit their phone usage to prevent live and work from being occupied, while smartphones utilization will continue to rise given the increasingly assembled function embedded in smartphones.

Physical stores and online stores will keep the back-and-forth relationship

The physical stores are showing signs of revival since the consumers focus more on the product experience, brand, and innovation etc.
Online stores are losing price advantages and will experience a slowing growth in the future.

The outlook of wearable devices and IoT devices are still unclear

Due to the price issue as well as low intelligence degree, IoT equipment will keep low ownership rate in short time and will mainly focus on entertainment products.

Mobile video will encourage the data traffic consumption

The video contents are popular and the demand of consumers for data traffic will further increase. Hence the core position of data traffic services in the whole business of operators will be further deepened.

Personal information leakage becomes the new normal

Driven by economic interest, enterprises collect and reveal consumer information, which causes the frequent leakage of personal information and arouses consumer attention on such behavior of enterprises.

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China’s Online Retail Trends of Devices Sales in Q3 2017

CIW Team — Wed, 08 Nov 2017 00:00:07 +0000

The 10 charts from IDC China show the online retail channel trends for the various devices between the Q1 2016 and Q3 2017. They essentially highlight that the online retail channel continues to be an important channel for the sale of devices in China.

The share of online retailers continues to grow for projectors, making up more than 30% of the market in 2017.

In Q2 2017, desktop units sold through JD.com made up 93.7% of the overall units sold through online retailers in China.

From Q1 2017 onwards, Chinese etailers have been making up more than 45% of market share for notebooks. With the help of the 618 Sale in Q2 2017, it also helped eTailers to grow its market share to reach more than 50% then.

The overall monitor market can be seen to be declining. However, the gaming monitor segment is a market that's continuing to grow. It saw an 85.2% YoY growth in Q3 2017 for the overall market, and JD.com saw its sales for gaming monitors growi...

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