The Middle East has emerged as a new frontier for e-commerce, drawing significant attention from Chinese companies eager to expand their global presence. With a young, tech-savvy population and high spending power, the region offers a promising market for Chinese e-commerce giants.

Exploring New Opportunities in the Middle East

Xu Jin, a talent scout for a Chinese MCN (multi-channel network) company, has been actively seeking potential influencers in Dubai's bustling commercial areas. His job is to find promising individuals who can become TikTok influencers and drive e-commerce sales. Xu and his team have managed to generate $100,000 in monthly revenue by tapping into the Middle Eastern market according to TMT Post.

"The Middle East is an emerging market with great potential. There's plenty of traffic and money, but it lacks influencers who speak Arabic and can engage with the audience," says Xu Jin. His company is one of many Chinese enterprises recognizing the opportun...