Top Performers

ByteDance, Xiaomi, and SHEIN lead the list, showcasing the strength of Chinese brands in the entertainment, electronics, and fashion sectors.

Lenovo, Huawei, and AliExpress also remain strong contenders, emphasizing the diversity and innovation in China’s tech and e-commerce industries.

Sector Growth

Smart devices, automobiles, and e-commerce experienced the fastest brand power growth, with China’s industrial ecosystem and technological innovations providing a competitive edge.

Consumer electronics, entertainment apps, and online fashion account for a substantial portion of the brand power growth.

Brand Expansion

Chinese brands have successfully penetrated international markets, with notable growth in regions like Europe, North America, and Southeast Asia.

Brands like BYD and NIO in the automotive sector, and OPPO and Vivo in consumer electronics, have expanded their global footprints, contributing to the increasing brand power.

Market Trends

The report highlights a shift in consumer preferences towards brands that offer meaningful differentiation and high engagement. Brands that have successfully created unique and compelling brand experiences have seen significant growth.

There has been a notable increase in the brand power of mid-sized brands, indicating a shift from the dominance of top-tier brands to a more competitive landscape.

Notable Brand Highlights

• ByteDance: As a global leader in digital content and social media, ByteDance’s platforms like TikTok have become household names worldwide, driving significant brand recognition and engagement.
• Xiaomi: Known for its high-quality yet affordable electronics, Xiaomi continues to expand its product lines and market reach, solidifying its position as a leading global brand.
• SHEIN: The online fashion retailer has disrupted traditional retail with its fast-fashion model, capturing a significant global market share and expanding rapidly across multiple regions.
• BYD: In the automotive sector, BYD’s focus on electric vehicles has positioned it as a key player in the global shift towards sustainable transportation solutions.
• OPPO and Vivo: These smartphone giants have continued to innovate and expand their international presence, offering advanced technology and appealing to a broad consumer base.

Strategic Insights

The report suggests that the key to the success of Chinese global brands lies in their ability to offer meaningful differentiation and engage deeply with consumers. Brands that can innovate and adapt to changing consumer preferences will continue to thrive in the competitive global market.

• Consumer Engagement: Successful brands have invested in understanding and meeting the functional and emotional needs of their consumers, creating strong brand loyalty and advocacy.
• Technological Innovation: Continuous investment in technology and innovation has enabled Chinese brands to stay ahead of the curve, offering cutting-edge products that resonate with global consumers.
• Global Strategy: A tailored approach to international markets, considering local preferences and cultural nuances, has been crucial for the expansion and acceptance of Chinese brands abroad.

Top 50 Brands from Kantar BrandZ 2024 China Global Brands

1. ByteDance
2. Xiaomi
3. SHEIN
4. Lenovo
5. Huawei
6. AliExpress
7. Haier
8. TEMU
9. OPPO
10. Hisense
11. TCL
12. Tencent
13. vivo
14. Chery
15. BYD
16. Anker
17. DJI
18. MiHoYo
19. OnePlus
20. Kuaishou
21. realme
22. GWM
23. TP-LINK
24. HONOR
25. Lynk & Co
26. MAXUS
27. Insta360
28. WORX
29. Lilith
30. Century Games
31. JAC
32. Roborock
33. CHANGAN
34. Geely
35. Midea
36. DiDi
37. POCO
38. ECOVACS
39. Trip.com
40. Magic Tavern
41. Habby
42. Tsingtao Beer
43. EcoFlow
44. Infinix
45. IGG
46. Kunlun
47. eufy
48. 37Games
49. NetEase Games
50. LightInTheBox

BCG: The most innovative Chinese companies

The novel coronavirus outbreak has increased the demand for telecommuting and online education, which has led to an increase in demand for tablet computers. However, the factors such as lockdown, manpower, spare parts, logistics, and others have led to the difficulty in meeting the market demand from the factory capacity, and the mainstream brand products are in a shortage for a long time.

IDC believes that affected by the epidemic, telecommuting and online education will be further normalized in the future, and the demand for tablet computers will be significantly increased.

Affected by the epidemic, in the first quarter, the shipments of business tablet markets were significantly reduced, with only 620,000 units shipped, down 47.8% year on year.

Driven by the demand for online education of students, the performance of the consumer market is better than expected, but the production capacity still restricts the supply of products. The shipment volume is about 3.1 million units, down 24.6% year on year.

Huawei’s shipment volume ranks the first, about 1.5 million, with a year-on-year growth of 4.3%, accounting for 40.2% of the market share.

Apple’s followed closely, with 1.31 million units shipped, with a year-on-year drop of 42.5%, accounting for 35.1% of the market share.

Xiaomi’s third, with a year-on-year drop of 31.3%, accounting for 5.5% of the market share; Microsoft and Lenovo are in the fourth and fifth place with shipments of about 120,000 and 60,000 units respectively, with market shares of 3.2% and 1.7% respectively.

Read China’s tablet shipment in the latest quarter here.

Leading smartphone brands have tightened their grip of urban China market. In the three months ending October 2017, the top five brands – Huawei (including sub-brand Honor), Xiaomi, Apple, Vivo and OPPO – made up 91% of smartphone sales in urban China, compared to 79% a year earlier, according to the latest smartphone OS data from Kantar Worldpanel ComTech.

China, a market once overrun with new challengers, is maturing.

“Chinese challenger brands like Meizu, LeTV, Coolpad, ZTE, and Lenovo were once on the same trajectory as like of Xiaomi, but any momentum they once had has abruptly stopped, with many struggling to get past a 1% share,” said Dominic Sunnebo, Global Business Unit Director for Kantar Worldpanel ComTech. “Samsung’s performance in China continues to deteriorate, with its share now down to just 2.2% of that market.”

Kantar Worldpanel ComTech carries out monthly panel surveys among Chinese urban mobile phone users to monitor the market share changes of various brands. In China, the panel size is 22,000. Panellists were recruited from tier-1 to 5 cities and each year more than 260,000 surveys were conducted. The nature of the research methodology means it can cover the influence of smartphones sold in other countries ended up in China and avoid the confusion caused by unsold phones stocked at warehouses of distributors.

Digging deeper into the data, we can see that Xiaomi and Honor both realized significant growth in August – October period. Xiaomi’s sales market share jumped to 20.1%, 1 percentage point higher than in the May – July circle. However, due to its previously lacklustre performance, currently only 13.8% of all urban smartphone users are using Xiaomi, 2.1 percentage points lower than a year ago.

Honor’s share was 11.7% in August – October, also 1 percentage point higher than in May – July circle. Among all urban smartphone users, 9.8% are using Honor, 1.3 percentage points higher than a year ago.

Among the top 20 best-selling models during August – October period, eight are from Xiaomi or Honor.

Even though “price” is the biggest advantage of both brands when people making their purchasing decision, Xiaomi and Honor have both managed to achieve higher selling prices. Between August and October, the average selling price of Xiaomi models is 1,640.32 yuan, 321.96 yuan higher than a year ago; that of Honor phones is 2,136.66 yuan, 506.53 yuan higher than a year ago.

It’s a bittersweet period for Apple. Urban China remained a bright spot for Apple, with its share edging up 0.5 percentage point in the latest three months to reach 17.4%.

But globally, iOS share fell in key markets, making clear the impact of the flagship iPhone X not being available to buy in the month of October.

Dominic said: “It was somewhat inevitable that Apple would see volume share fall once we had a full comparative month of sales taking into account the non-flagship iPhone 8 vs. the flagship iPhone 7 from 2016. This decrease is significant and puts pressure on the iPhone X to perform.

“Considering the complete overhaul that the iPhone X offers, consumers may be postponing their purchase decisions until they can test the iPhone X and decide whether the higher price, compared to the iPhone 8, is worth the premium to them,” he said.

He added: “As of October 2017, 35.3% of Apple’s installed base customers across Europe and the United States had owned their iPhones for more than two years – up from 30.1% a year earlier and signifying considerable pent-up demand within Apple’s base. In pure value terms, it is likely the iPhone X average selling price will more than make up for a dip in sales of older iPhone models.”

China smartphone market in Q3 2017; 4 out of 10 using Huawei or iPhone

Lenovo was ranked the most powerful Chinese export brand by WPP and Kantar Millward Brown, followed by Huawei, Alibaba, Elex and Xiaomi.

Update: Check out the latest ranking of top China brands here.

The “BrandZ™ Top 30 Chinese Global Brand Builders” 2017 ranking lists the Chinese brands that have most successfully established a presence in overseas markets.

1. Lenovo
2. Huawei (among world’s top growing brand in 2016)
3. Alibaba (also ranked the world’s 2nd most valuable retail brand)
4. Elex
5. Xiaomi (Apple and Xiaomi are found most relevant to the lives of China’s Gen-Y and Gen-Z consumers )
6. Air China
7. Haier
8. Anker
9. Cheetah Mobile
10. Hisense
11. GO Launcher
12. OnePlus
13. dji
14. China Eastern
15. ZTE
16. FunPlus
17. Qihoo 360
18. TCL
19. Tap4Fun
20. I Got Games
21. Youzu
22. Ourpalm
23. GearBest
24. China Southern Airlines
25. LightInTheBox
26. Oppo
27. Vivo
28. Ninebot
29. Tencent
30. Great Wall

The awareness gap between Chinese brands and other brands is narrower in France, Germany, Australia, and Spain.

Related: China is a relatively “brand content friendly” market

Also read: Top Chinese Brands

25% of China smartphone users use the iOS operating system in 2016, a slight growth compared to the past year which was 21%.

Although majority of China smartphone users use Android phones, 78% iOS users are loyal to their operating system and only 9% iOS users will select an Android smartphone as their next smartphone. As for Android users, 59% of them will continue using Android phones, which has increased 33% compared to 2015.

Apple iPhone is the most popular brand in China while Huawei becomes the most frequently used Android brand (17%), followed by Xiaomi (13%) and Samsung (8%).

29% users use new iPhone models in 2015 and 28% in 2014 after a 7-months release.

As for different iPhone models, 21% of users use iPhone 5s in 2015, followed by iPhone 4s (19%) and iPhone 6 (15%); in 2016, 21% of users use iPhone 6, followed by iPhone 6s (16%) as well as iPhone 5s (16%).

The most popular smartphone brands in China in 2016 are Apple (25%) and Huawei (17%). Huawei has increased seven percentage points while Apple has decreased 4. Samsung’s share dropped from 17% in 2015 to 8% in 2016.

35% of Chinese users want to buy an iPhone as their next smartphone while 19% of them want to buy an Huawei smartphone.

In terms of different smartphone users, most of Chinese iPhone users still plan to buy an iPhone in the future (77%), Huawei as the second option.

59% Huawei users show loyalty to their current brand, but 17% of them tend to switch to iPhone.

45% Xiaomi users will continue using Xiaomi smartphones; 21% will turn to iPhone and 12% to Huawei.

56% iPhone users are female while 59% Huawei users are male.

The 80s and 90s are drivers of the smartphone market; 37% of iPhone users are the 90s and 36% are the 80s; Huawei users are mainly the 70s (25%), the 80s (30%), and the 90s (25%).

iPhone users in tier 1 and tier 2 cities are more than Huawei users; but, in tier 3, tier 4 and below, Huawei users are more than iPhone users.

Near half of iPhone (42%) and Huawei (44%) users have the income of roughly 2,000 to 5,000 yuan a month.

28% iPhone users are white-collars and 21% are students. Both white-collar employees and students account for 20% of Huawei users.

Top 10 Android brands in 2016 are Huawei, Xiaomi, Samsung, Oppo, Vivo, Meizu, Lenovo, Coolpad, Le smartphone, and Gionee.

In tier 4 and below, Oppo users account for 45% and Vivo 47%.

The 90s are the major users of Oppo and Vivo; 46% of the respondent 90s are Oppo users and 59% Vivo users.

23% Chinese users plan to buy an Oppo smartphone as their next Android smartphone brand, followed by Xiaomi (19%) and Huawei (12%).

58% Oppo users and 56% Vivo users are female, which show that Oppo and Vivo smartphones are more popular for females.

47% students use Vivo and 45% use Oppo.

Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales volume at 100 million units.

In Q2 2015, Xiaomi was the top smartphone vendor in China by total shipments volume of 15.9%, followed by Huawei (15.7%). Apple ranked third, followed by Samsung and Vivo.

China Mobile, China Telecom and China Unicom, the three Chinese telecommunications companies accounted for 90% of the market.

4G network penetrated quickly into Chinese people’s life while users accessing to the internet through Wi-Fi accounted for 52%, mainly because of the high data charges of 4G network.

25% China mobile internet users on average opened less than 5 apps per day while over 60% would use less than 10 apps. Only 2.9% users would open more than 20 apps in one day. Tencent, Alibaba and Baidu still led China’s mobile internet market.

Among the top 20 mobile apps by total number of monthly average users, seven apps were from by Tencent. And among all the mobile apps in China in July 2015, WeChat and QQ ranked first with the monthly average users of 556.48 million and 424.28 million respectively.

WeChat and QQ were the social communication platforms with the highest penetration rate. Among the usage of the top 20 apps, users spent about 27% of the total apps usage time on WeChat and QQ. Search engine, video, and music player apps were also popular among mobile internet users.

Tencent held a strong position in the mobile social platform. Mobile internet users spent more time on WeChat compared with QQ; however among the post-00s, QQ was the major communication tool.

In the mobile video player market, Tencent, iQIYI and Youku led the market, with fierce competition and little gap of MAU (monthly active users) and total usage.

In the mobile music player market, Kugou music undoubtedly took the lead, followed by QQ Music and Kuwo Music.

Tencent News enjoyed a large share in China’s news apps market while Toutiao was in the process of fast penetration. Toutiao and Tencent News were quite close in total usage time. The daily usage of Toutiao was even twice that of Tencent News .

Offers from China online travel providers such as Ctrip and Qunar have extended to provide more on “things to do” in travel destinations. China online travel providers have also expanded to provide lifestyle offers such as food delivery, movie ticketing and car renting. In H1 2015, Ctrip and Qunar continued the growth momentum, which contributed to the tourism market of China.

Resulting from the convenience of online banking and online payment, mobile online banking apps developed quickly. China Construction Bank ranked first with monthly average usage of 2.32%.

China became the largest e-commerce market since 2014. About 53% users were women in 2015. Taobao held an unaltered position in the online e-commerce market, followed by JD and Vipshop.

In the mother care market, Beibei ranked first with an overwhelming advantage, whose monthly average usage was more the sum of other four apps.

Competition was fierce in the  cross-border hopping market, and Red ranked first in H1 2015 with a market share of 0.19%.

Meituan still ranked top on the group-buying apps in H1 2015, followed by Dianping and Nuomi while Ele continued to compete and was expected to be competitive to Meituan in the monthly average usage.

Meituan and Ele dominate the food delivery market. Ele led the market in Beijing and Shanghai while Meituan held an obvious advantage in other cities. Beijing made up of nearly 10% of the total food delivery share.

Car calling market was basically shared by Didi, Kuaidi and Uber. Although Uber China made much effort in the localization of Uber, the number of daily average users was only one third that of Didi Cars/Kuaidi One.

WeChat payment has gradually been adopted by more users. Many apps supported payments by WeChat. Didi and Meituan were first two apps that used WeChat payment as the primary payment method.

Also read: China Top 100 Mobile Apps in July 2015

Xiaomi was the top smartphone vendor in China by shipments volume in both Q4 2014 and 2014 according to IDC.

Xiaomi beat last year’s top smartphone vendor Samsung with 12.5% market share by total shipments and 150% YoY unit growth in 2014. Lenovo, Huawei and Coolpad ranked from the third to the fifth after Xiaomi and Samsung.

The total smartphone shipments in China reached 420.7 million in 2014 according to IDC.

Apple rose to the second position in Q4 2014 as its iPhone 6 and 6 Plus models were only launched in China in the last quarter of the year.

Huawei was ranked third in terms of smartphone shipments as it had a wide range of models in the low-end and mid-range segment that did well in Q4 2014. It plans to sell 100 million smartphones in 2015.

Lenovo finished off as the fourth with its strong focus on phones worth lower than US$150 while Samsung dropped to the fifth.

IDC expects the YoY growth for the smartphone market in China to hit a close to 10% in 2015. Credit Suisse estimates that the smartphone shipment volume in 2015 will be 498 million in China, however, the growth rate compared with 2014, will slow down.

Global smartphone shipments totaled 1.167 billion units in 2014, a YoY increase of 25.9%, with combined shipments of Chinese brands reaching 453.4 million units, 39% of the global shipments and representing six of the top ten smartphone brands worldwide according to TrendForce.

Read more: China Mobile Marketing Market 2014-2017

Global smartphone shipments totaled 1.167 billion units in 2014, a YoY increase of 25.9%, with combined shipments of Chinese brands reaching 453.4 million units, 39% of the global shipments and representing six of the top ten smartphone brands worldwide according to TrendForce.

Samsung (326.4 million units) and Apple (191.3 million units, up 24.5%) shipments together accounted for 518 million units, over 44% of global shipments.

With the completed acquisition of Motorola from Google in Q4 2014, Lenovo’s total shipments in 2014 exceeded 90 million units and its annual growth surpassed 100%. It ranked first place among Chinese smartphone vendors and third worldwide with its 7.9% global market share.

With approximately 70 million units shipped and an annual growth around 70%, Huawei was ranked fifth in 2014 worldwide smartphone shipments.

Xiaomi, ranked by BCG as the most innovative Chinese company, annual shipment growth exceeded 200% with 60 million units shipped in 2014, ranked sixth worldwide in 2014.

Also read: The Art of Social E-Commerce That Xiaomi Taught Us

Read more: https://www.chinainternetwatch.com/?s=xiaomi#ixzz3PS8kmyKd

Interbrand, a brand consultancy company, released its 2014 Best China Brands report last week. Tencent claims the #1 position with China Mobile dropping to #2.

Eight brands entered the report this year, including Alibaba Group (#3), Huawei (#13), PICC (#20), Chow Tai Fook (#22), JD.Com (#25), 360 (#41), DEEJ (#48), Lao Feng Xiang (#50). In light of digital and mobile technology transforming the global marketplace, there appears to be increasing similarities between this year’s top Chinese brands and those brands recognized on the world stage.

“Brands across geographies have reached a pivotal point in terms of their development,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “They are entering what Interbrand has defined as the Age of You—and they are working to develop truly personalized and curated experiences around the individual consumer that this forthcoming age demands. Brands from all categories and sectors are getting “smarter” – with products and devices working in concert with one another, across supply chains and in tandem with our own individual data sets.”

The brand valuation methodology used for Best China Brands is the same methodology Interbrand uses to determine its annual Best Global Brands ranking. Interbrand examines three key aspects that contribute to a brand’s value:

• The financial performance of the branded product and service
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company.

The 2014 Best China Brands illustrate that those brands that have embedded technology and mobile applications throughout their core offerings have performed the strongest. Meanwhile, brands from more traditional industries demonstrated great potential as well. Overall, the total brand value of this year’s 50 Best China Brands increased 22 percent when compared to the total value of the 50 Best China Brands in 2013, representing the largest increase in the table’s overall brand value since the inception of Best China Brands. The strong performance of China’s Internet brands marks the end of an era for the financial services and telecommunication brands that had previously dominated the Best China Brands ranking.

With eight new brands making an appearance, the Best China Brands ranking has become more diversified and, consequently, Interbrand has been able to identify the following emerging trends:

The new ecosystem is cultivating the growth of super brands.

The total brand value of Internet brands has increased from 11 percent to 24 percent compared to last year, making the industry the second most valuable after the financial services industry. TAB (Tencent, Alibaba and Baidu), in particular, are either cooperating with or surpassing traditional industries in changing how consumers live, work, learn, and connect with each other and the world at large. Since the second half of 2012, TAB has acquired and invested in a wide-range of companies, including those representing the following sectors and industries: financial services, entertainment, education, and healthcare. As a result, these leading brands are creating entirely new brand ecosystems aimed at improving customer convenience and overall quality of life for all.

Mobile Internet, the Internet of Things, and Big Data have equipped brands with the power to change the word.

Mobile Internet, the Internet of Things, and Big Data not only provide opportunities for revolutionizing and changing traditional industries and Internet brands, but have also created greater synergy as a result of cross-platform collaborations—propelling the transformation and progress of society on a larger scale. Huawei, Lenovo, Haier, Gree and Midea particularly stand out, as they continue to actively explore and develop the concept of “smart city” and “smart home.”

Banking and Telecom industries call for transformation—a test of foresight and innovative capability.

The growth rate of the banking industry (12 brands earned positions on this year’s Best China Brands ranking) continues to slow down with the top four banks garnering less than 5 percent growth in brand value. Both state-owned and private commercial banks face greater challenges and more competitive pressure than ever before and are urgently in need of a “second transformation.” Those banking brands that possess foresight and innovative capabilities have undergone transformation either on their own or by collaborating with another brand—and have maintained their double-digit growth as a result. The business of voice calls and text messages for the Chinese telecom industry continues to decline under the proliferation of Mobile Internet. Facing numerous difficulties, Chinese telecom brands have implemented a series of actions to accelerate transformation. Only time will tell if such actions are too little too late or have the desired impact.

In addition to the trends outlined above, the significant movement amongst the 2014 Best China Brands also reflects four key challenges that Chinese enterprises face in the age of mobile Internet:

Revisit the concept of the age of Mobile Internet

Many Chinese enterprises lack a deep understanding of brand strategy and digital strategy. Their knowledge of ‘digital’ is limited to brand communication channels (online ads, official Wechat and Weibo) and e-commerce channels. Chinese enterprises need to adjust their mindset in both strategies to executional levels in the Age of Mobile Internet.

Emphasize a brand’s authenticity and differentiation.

Building a brand requires the coordination of all departments. A marketing department could be responsible for brand communication, but if no other departments, including sales and operations for example, do not support the corresponding brand experience, it would result in an inconsistent brand experience for the users, thereby reducing the brand’s level of authenticity, Differentiation is the perceived difference and uniqueness of the brand vis-à-vis the competitors. Without clear brand differentiation, brands can only compete on price. A brand’s core competency has shifted from technological capability to the ability to influence customers and consumers. If a brand were to build on its authenticity and differentiate itself from out inside out, it holds greater potential to bring greater value to its brand.

Clarify the direction of brand development.

Compared to great international brands, Chinese brands have a tendency to lack a clear brand vision. A clear brand vision can give a brand depth and bring it to life, garnering recognition and loyalty from the public. In contrast, those organizations lacking clear brand vision can only compete on price and thereby must work all the harder to remain relevant in today’s rapidly-changing Chinese and global marketplaces.

“Imaginative” becomes a key challenge for Chinese brands.

Today, Chinese enterprises need to think about how to create new brand experiences with their consumers instead of simply answering consumers’ current needs. Therefore, Chinese organizations need to inject a tremendous amount of imagination into their brands and into the experiences they build around those brands.

“The reason why Chinese brands face so many challenges and are operationally big, while fundamentally weak, lies in the gap of authenticity, relevance and differentiation compared to world’s most influential and powerful global brands,” said James Wang, General Manager of Interbrand Beijing. “Many Chinese enterprises are still in the early stages of brand development, or what Interbrand calls the Age of Identity. However, with every great challenge there lies a great opportunity.”

Yao Chen Gang, General Manager of Interbrand Shanghai also noted, “The Age of Mobile Internet brings great opportunity for Chinese brands to outpace competitors. The annual shipments of Chinese 4G smartphones can surpass a hundred million. Based on the economic value brought by Mobile Internet, the scale of China will likely be 3 to 4 times of the United States in the future. In this age, brand owners should clarify the brand’s vision, infuse creativity and imagination, create a well-rounded brand experience and co-create value together with consumers. With Huawei becoming the first Chinese brand to enter the Best Global Brands ranking, we look forward to seeing many more Chinese brands earn a top position in the near future.

Click here to read the report in Chinese (PDF).

Stats of Top Selling Brands on Taobao/Tmall in 18 Categories in Sep 2014

In July 2014, total online advertising spend of mobile phone related brands exceeded RMB 45.19 million ($7.35 million) in China. Among all the mobile phone related brands, Huawei spent RMB9.12 million ($1.48 million) in online advertising, ranking first, followed by Samsung electronics and Microsoft according to data from iResearch.

Compared with ad spend in June 2013, top three mobile manufacturers by online advertising cost were Nokia, Motorola and Samsung.

IT Website, online video and web portal are the top three ad placement channels among mobile brands in China in July 2014. Among them, the advertising spend on web portals exceeded RMB17.63 million ($2.87 million), accounting for 39% of the total spend, followed by IT website (23.8%) and online video (19.6%).

Also read: 77% Chinese Buying Products on Mobile Phones

The report shows that 70% of Xiaomi buyers were smartphone users prior to purchasing Xiaomi, among which 20% are already Xiaomi users from Jan to May 2014. Among Xiaomi mobile phone buyers, less than 5% gave up iPhone. But Xiaomi phones have much more impact on other smartphone sales.

Among new Xiaomi phone buyers, 17% were Samsung users, 21% from domestic brands (Huawei, Lenovo, Oppo, ZTE, and Coolpad), and 18% were Nokia users.

Xiaomi sold 18.7 million mobile phones in 2013 out of 42.8 million units total sales in China. It held annual products conference in Beijing last week and released its latest smartphone Mi4.

The same report indicates that the top three smartphone features used in China are music, photo taking, and gaming.

According to Counterpoint smartphone market research in October 2013, iPhone 5S became the bestselling smartphone globally. Meanwhile, Apple had occupied one fourths of China smartphone market and its cooperation with China Mobile was about to begin. In October 2013, Apple rose to the third place in China smartphone market, behind Samsung and Lenovo.

iPhone 5S though did not cause long waiting lines outside Apple stores like iPhone 4S, it was more successful than iPhone 5. Apple’s cooperation with China Mobile meant that Apple achieved cooperation with all three big China telecom enterprises. Apple would very likely to rank the first in China smartphone market in December 2013, or January in 2014.

China Mobile announced that there would be 10 million to 40 million iPhone sold through China Mobile in 2014.

Since the launch of iPhone 5S/5C, according to Canalys, Apple surpassed Chinese manufacturers ZTE and MIUI to rank the fifth in China smartphone market in Q3 2013.

Nicole Peng, Research Director of Canalys China, said that in Q3, iPhone shipment increased by 32% quarterly, the total market share reached 6%.

However, Apple’s competitor Samsung’s shipment increased more than 100%, and its market share reached 21% in China. iPhone’s new 5S and 5C were launched on September 20, so the statistics in Q3 could not completely reflect Apple’s market performance.

Lenovo ranked the second with 13% in Q3 2013, followed by Coolpad with 11%. Huawei ranked the fourth with 9% market share. ZTE dropped to the seventh with 5%.

According to ZDC report, Samsung occupied 21% market share of brands awareness, ranking the first in September 2013. Followed by Apple, with 14% share. Lenovo ranked the third, a little ahead of Nokia. 

Compared to August, Apple had a big growth, hitting 14%. Samsung, Nokia and Lenovo’s brands awareness all dropped in comparison with August.

Different price ranges had different brand awareness. Affected by Apple and Samsung’s high price smartphones, smartphone brands awareness above 3000 yuan (USD 490) reached 31.9%, 6.4% more than that of August. Brands awareness of  below 3000 yuan smartphones all dropped slightly.

In September, Android smartphones got a dominantly 78% brands awareness, but dropped a little in comparison with last month. iOS’s brands awareness increased to 14%, which led to the drop of android system’s brands awareness.

From the perspective of camera resolution, smartphones with 8/8.1 million pixels and 12 million and above pixels’ brands awareness kept going up, gained 51.9% and 24.2% in September.

In September, quad-core smartphones obtained most brands awareness, with 46.3%, decreasing 1.2% compared to August. Dual-core and eight-core smartphones brands awareness increased a little.

Large screen smartphones’ brands awareness remained fast growing rate. Though screen size between 4.6-5.0 inches had the highest share of 33.8% in September, it decreased by 2.8% compared with last month. However, 5.0 inches and above smartphones went up by 4.5%, reaching 17.2% in September. Besides, due to the launch of iPhone 5S and 5C with 4.0 inches screen size, 3.6-4.0 inches screen smartphone’s brands awareness grew by 4%.

In July 2013, top 10 computer brands in online shopping is shown above. Lenovo ranked the top with 33.3% market share by volume. Followed by ASUS, Acer and Dell.

Average price of Lenovo computers sold online was 4,371 yuan (USD 710). Sony ranked the sixth with 4.4% market share, but it had the highest average price which was 4,512 yuan (USD 733).

Kantar Worldpanel ComTech report showed that mobile manufacturers launched a series of big screen smartphones in the past 12 months. Samsung Galaxy and Note, HTC One, Huawei, Lenovo and Xiaomi all launched 4-inch smartphone. By the end of June, more than half of smartphone users owned 3 to 3.9 inches smartphones, but 4-4.5 inches smartphones market share was twice of last year, growing from 12.5% to 29.1%. Big screen smartphone might become the market dominant.

In Q2, Android smartphones market share by sales volume dropped to 67.8%, with a QoQ decrease of 4.1%. Windows phone market share by sales volume  increased from 1.8% in Q1 to 4.9% in Q2. iPhone occupied about 25% market share by sales volume.

By the end of June 2013, Android dominated smartphone with 56% market share, with 41% increase compared to last year. Symbian was the biggest loser, with only 20.3% market share and 14.3% less than last year. According to Kantar Worldpanel, if iphone launch cheaper smartphones, it will probably become the second largest mobile operating system.

iPhone 4 and 4s market share by sales volume reached 58.2%, while iPhone 5 only occupied one third of iPhone total sales.

Suning.com, being operated by Suning Appliance Company Limited and one of the largest privately owned electrical appliance retailers in China, came on top with its annual turnover in 2012 reaching 18.8 billion yuan (USD 3 billion). And Yintai.com led the way of the department store with 560 million yuan (USD 91 million) annual turnover.

Baidu Zhidao is the world’s largest Chinese interactive Q&A community platform. Recently it launched Q&A community marketing platform for enterprises.

Baidu Zhidao Enterprise Platform serves as corporations’ official customer service. The platform is offered for the enterprise users to communicate with their customers and lightens the burden of the high labour service cost, which can also help companies manage customer relations.

The platform is regarded as the customer service innovations on the Internet which builds a bridge of communication for the enterprise and the consumer users, in order to achieve efficient interaction between the two.

Baidu Zhidao Enterprise Platform offers both powerful precise marketing and market data monitoring functions for the corporations. It is set up to help promote the enterprise brands and supervise the quality and the satisfaction of the customer service. This to a great extent helps corporations save the costs of both labour cost and advertising.

You can send an e-mail to qiyepingtai@baidu.com to apply for the corporation with Baidu if necessary. Directly dialing 010-59924485/8632 to contact Baidu is also welcome.