It’s due to the strengthening of public pressure and anti-corruption that expensive watches become the fuse of the downfall of officials. As a result, the market of high-end menswear and watches is declining.

Burberry’s sales growth rate in Asia, especially China in the 1st quarter fell to 16% from 60% in the same period last year. Swiss watch’s export to China had remarkably slowed down in 2012. It’s more and more difficult to earn money from the rich. Well, who holds the biggest market? It’s really a surprise to find that the answer is Diaosi.

Programmers and media players possess the highest level of recognition on Diaosi-identity. Less that 10% of civil servants identify themselves as Diaosi.

The generation after 80s owns the strongest sense of Diaosi-identity, up to 81.2%.

When you come across a man in the age of 20 to 30-year-old with no car and no house, doing things in the field of media and programs, you can directly realize that he is a so-called Diaosi. Males with monthly income between 6,001 and 8,000 yuan and females between 3,001 and 6,000 yuan have the highest level of recognition on Diaosi-identity. Actually, the income of many of these people is much higher than social average income standard.

When it comes to the consumption view, the demands on quality and fashion is the highest, while less than 10% of these people focus on the necessities. That is to say, although they have the sense of Diaosi-identity, their requirements on the quality of life is increasingly high.

In the meantime, Diaosi group like to stay at home and are fond of  playing computer games. Thus, social activities are their biggest imbalance and meanwhile their greatest desire.

Survey has showed that only one third of Diaosi group have boyfriends or girlfriends. However, the majority of Diaosi are in the age of 20 to 30-year-old. So, social contact is the greatest desire of Diaosi.

Epilogue: Those people agreeing with Diaosi cluture have generally formed a special consumer group with high consumption ability and rational consumption view. Concepts of high quality, reasonable price and originality that cater for Diaosi may become the mainstream of consumption in the future.

When it comes to new products, are you willing to be the first buyer or you prefer to wait and see? Nielsen has recently done a survey and the result obviously shows various opinions of Chinese consumers when a new product is launched in the market.

• PC: Time spent on video watching, instant massaging and game playing occupies the majority of the online users’ time
• Smart phone: Instant messaging tools are used by almost all the smart phone users
• iPad: iPad has already become a perfect choice for entertainment such as watching videos and playing games.

61.7 % of 16 million post-90s surf the Internet everyday, which accounts for 13% of the total number of China Internet users. About half of China post-90s generation use internet more than four times per day; over 40% of them surf internet through mobile devices. 

About 45% of the whole choose to use pads and mobile phones to surf the internet. And the figure is still on the rise.

Mobile phone users have a balanced distribution of time of surfing, the period of between 10pm and midnight with the most number of active internet users. Tablet users between 7pm and midnight.

Post-90s Chinese mobile internet users are most active before bed time except for weekends and holidays when mobile phones are more frequently used than tablet devices.

Entertainment is the main purpose for post-90s Chinese mobile netizens.

According to market conditions of various media, the advertising growth in the first quarter of 2013 was mainly due to the good performance of TV. Spend in many traditional media was declining with magazines bearing the biggest drop. However, TV had a slight increase in this quarter.

Provincial satellite TV stations had a growth rate of almost 30%, the largest increase among all levels of TV channels.

The total turnover of groupon like daily deal sites in China has reached CNY 6.67 billion in the first quarter of 2013, up by 14.8% compared with the previous quarter. Moreover, monthly sales in March reached a record amount of CNY 2.34 billion.

According to some historical data, it is easy to find that there are three critical periods. Before July in 2011, the average monthly turnover of daily deal sites was below CNY 1 billion. Before December in 2012, the amount was under CNY 2 billion. And since December of 2012, it has exceeded CNY 2 billion.

Industry experts analyze that the online daily deal market in China has gone through the stage of wild growth and blind competition and now it is in more stable development with more emphasis on refinement of operation and promotion of service quality. With the development of smartphone and mobile internet, the daily deal industry has entered into a new round of development.

In the respect of the development of small and medium-sized B2B enterprises, the international need is declining and the growth of total revenue is slowing. However, with the trend of foreign trade market turning better and more and more beneficial policies releasing, China SME B2B business had a better quarter in Q1, 2013.

Local enterprises focus on adjustment of strategies, which seems to be the blasting fuse of the fierce competition in B2B market. Alibaba are still taking the leading position in spite of a slight decline in the market share. At the meantime, enterprises such as Mysteel, HC Network and DHgate have successfully stepped forward.

Some insiders predict that the competition in small and medium-sized B2B market will get more intense in the future.Alibaba international website is to push forward the free membership and its revenue will be based on P4P (Pay for performance). Besides, the entirely open foreign trade platform put forward by DHgate is bound to bring about a new round of revolution in B2B market.

The number of China mobile netizen in 2008 was only a little over 73 million, taking up only 28.9% of the total netizens in China. However, it has grown at a surprising speed, reaching 419.64 million in December, 2012; that is over three quarters of the total China Internet users. It’s estimated that it will soon reach 450 million.

The number of Chinese mobile netizen increases at a stable growth rate. It has grown by 10 million in the first quarter this year from the second quarter of 2012.

Mobile phone has already become a necessity of life. With the popularity of 3G network and wifi, more and more people use mobile phones to surf the internet. 57.3% use phones to surf Internet more than twice a day.

There are a great number of applications with various functions. The chart above shows that instant messaging is the most frequently used app with 82% penetration rate, followed by mobile search with that of 69.4%. It is observed that mobile search is an essential function of mobile phones.

Well, on what situation will mobile phone owners the search function of their phones? According to the data, Chinese users will use mobile search on many situations, among which looking up new items and things comes first. And when they have no computer in hand, they will choose to use mobile phones to search.

About 62% of people access mobile Internet via search engine, which owns the highest percentage among all the channels.

When it comes to the degree of satisfaction with mobile search engines, Baidu ranks on top with the approval rate of 78.1%, followed by Yicha, EASOU and Soso.

Baidu is also leading the search race on mobile, followed by Soso and Easou.

Sun Peilin, an analyst in EnfoDesk  recently pointed out that the market size of Chinese mobile internet reached 158.8 billion yuan by the end of 2012, with 750 billion users.

According to EnfoDesk, there are several reasons for the slight decline of the growth rate this year:

• Large base of the market size has some impact on the growth rate
• The difficulty of payment for mobile game, reading and music is the main cause of the decline

The cooperation of mobile e-business and mobile advertising platform has confronted with advertising fee problem.

Two major factors  of the phenomenon that the number of user is on the rise but the actual value is limited.

• The fast increase of smartphone user
• The relatively limited inventory of smartphone

These two are the basic reasons for the present problem of the market. It is predicted that this trend will last in 2013

• The inventory of smartphone will be over 50%, with an decline in the quarterly sales growth rate
• Market  investment cools and the application developers pay more attention to gaining profits from users and advertisers
• Users’ willingness to pay will greatly change. High-earning companies in the field of mobile game will spring up
• The cooperation of mobile e-business and mobile advertising platform is becoming more extensive and intensive

According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent.

In March 2013, Youku, Tencent and LETV remained the top three video networks. LETV, many people outside China may not be familiar with, is a public listed company on Shenzhen Stock Exchange, focusing on wide variety of drama series and movies.

One minute is equal to 60 seconds, which seems really short. However, during this short period, a variety of things is taking place.

And what is happening on the constantly changing internet in ONE minute? According to the data provided by Intel, an amount of 47,000 apps are downloaded. Amazon sells products with their value of USD 83,000. And, there are over 6 million views on Facebook.

As on China internet, what changes is taking place in one minute? The chart above is ready to show you.

According to the recent data released by iResearch, China online advertising market has almost reached 20 billion yuan, which indicates that the overall market has stepped into a new round of development.

When it comes to the aspect of enterprises, the overall trend is stable with LETV and Qihoo 360 growing rapidly.