Total paying users of Momo live video service and value-added service, without double counting the overlap and including 3.9 million paying users of a Tinder-like app Tantan, were 12.8 million for the second quarter of 2020, compared to 11.8 million for Q2 2019, which included 3.2 million paying users of Tantan.

Tantan has been accelerating the testing of its live video service since the middle of April, and live video service revenues from Tantan were 191.7 million (US$27.1 million) in Q2 2020.

Fake fans and manipulations on China social media

Momo Financial Results

Net revenues decreased by 6.8% year over year to RMB3,868.3 million (US$547.5 million) in Q2 of 2020.

Net income attributable to Momo Inc. decreased to RMB456.4 million (US$64.6 million) in Q2 of 2020 from RMB731.8 million in the same period of 2019.

Non-GAAP net income attributable to Momo Inc. (note 1) decreased to RMB669.8 million (US$94.8 million) in Q2 of 2020, from RMB1,242.5 million in the same period of 2019.

Diluted net income per American Depositary Share (“ADS”) was RMB2.11 (US$0.30) in Q2 of 2020, compared to RMB3.33 in the same period of 2019. Non-GAAP diluted net income per ADS was RMB3.05 (US$0.43) in Q2 of 2020, compared to RMB5.60 in Q2 2019.

For the third quarter of 2020, Momo expects total net revenues to be between RMB3.7 billion to RMB3.8 billion, representing a decrease of 16.9% to 14.6% year over year.

Burberry launched its first luxury social retail store, empowered by WeChat

The total paying users of Momo’s live video service and value-added service, without double counting the overlap and including 4.2 million paying users of another app it acquired earlier Tantan, were 12.8 million for the first quarter of 2020, compared to 14.0 million for Q1 2019, which included 5.0 million paying users of Tantan.

Momo Financial Results in Q1 2020

Total net revenues were RMB3,594.1 million (US$507.6 million) in Q1 2020, a decrease of 3.5% from RMB3,722.9 million in Q1 2019.

Live video service revenues were RMB2,332.0 million (US$329.3 million) in Q1 2020, a decrease of 13% from RMB2,689.4 million during the same period of 2019, as a result of the impact of COVID-19 adversely affecting the sentiment of its paying users, especially among the top of the pyramid paying users.

Total value-added service revenues, mainly including virtual gift revenues and membership subscription revenues, were RMB1,175.8 million (US$166.0 million) in Q1 2020, an increase of 30% from RMB903.8 million in Q1 2019.

The year-over-year increase was primarily attributable to the continued growth of the virtual gift business on the Momo application driven by more functions launched and more paying scenarios introduced to enhance the social experience of Momo users, and to a lesser extent, the increase in the membership subscription revenues of Tantan.

Mobile marketing revenues were RMB57.2 million (US$8.1 million) in Q1 2020, a decrease of 29% from RMB80.7 million during the same period of 2019. The decrease in mobile marketing revenues was primarily caused by the decreased demand from its advertising and marketing customers as well as its strategy to underweight the line in terms of resource allocation.

Mobile games revenues were RMB12.7 million (US$1.8 million) in Q1 2020, a decrease of 67% from RMB39.0 million in Q1 2019. The decrease in mobile game revenues was mainly due to the continued decrease in quarterly paying users of mobile games.

Net revenues from Momo segment decreased from RMB3,419.2 million in Q1 2019 to RMB3,202.1 million (US$452.2 million) in Q1 2020, primarily driven by the decrease in net revenues from live video service, partially offset by the increase in net revenues from value-added service.

Net revenues from Tantan segment increased from RMB295.3 million in Q1 2019 to RMB381.7 million (US$53.9 million) in Q1 2020, which was mainly due to the increase in the average revenues per paying user resulting from more features launched.

Cost and expenses

Cost and expenses were RMB3,026.1 million (US$427.4 million) in Q1 2020, a decrease of 10% from RMB3,349.4 million in Q1 2019.

The decrease was primarily attributable to:

• a decrease in share-based compensation expenses due to the related expense from the options granted to Tantan’s founders amount of RMB466.9 million as the related share options vested in Q1 2019 when the necessary performance conditions were satisfied;
• a decrease in revenue sharing with broadcasters related to its live video service. The decrease was partially offset by an increase in marketing and promotional expenses to attract users on Momo and Tantan.

Non-GAAP cost and expenses (note 1) were RMB2,819.2 million (US$398.1 million) in Q1 2020, an increase of 4% from RMB2,719.2 million during the same period of 2019.

Income from operations

Income from operations was RMB594.1 million (US$83.9 million) in Q1 2020, compared to RMB384.4 million during the same period of 2019.

Income from operations of Momo segment was RMB770.3 million (US$108.8 million) in Q1 2020, decreasing from RMB998.6 million in Q1 2019. Loss from operations of Tantan segment was RMB171.9 million (US$24.3 million) in Q1 2020, compared to loss from operations of RMB604.6 million in Q1 2019.

Non-GAAP income from operations (note 1) was RMB801.0 million (US$113.1 million) in Q1 2020, compared to RMB1,014.7 million during the same period of 2019.

Non-GAAP income from operations of Momo segment was RMB903.1 million (US$127.5 million) in Q1 2020, decreasing from RMB1,098.9 million in Q1 2019. Non-GAAP loss from operations of Tantan segment was RMB100.4 million (US$14.2 million) in Q1 2020, compared to non-GAAP loss from operations of RMB77.1 million in Q1 2019.

Income tax expenses

Income tax expenses were RMB162.9 million (US$23.0 million) in Q1 2020, decreasing from RMB163.7 million in Q1 2019.

Net income

Net income was RMB537.7 million (US$75.9 million) in Q1 2020, compared to RMB286.6 million during the same period of 2019.

Net income from Momo segment was RMB707.1 million (US$99.9 million) in Q1 2020, decreasing from RMB893.9 million in Q1 2019. Net loss from Tantan segment was RMB165.1 million (US$23.3 million) in Q1 2020, compared to a net loss of RMB597.7 million in Q1 2019.

Non-GAAP net income (note 1) was RMB735.1 million (US$103.8 million) in Q1 2020, compared to RMB907.5 million during the same period of 2019.

Non-GAAP net income from Momo segment was RMB839.9 million (US$118.6 million) in Q1 2020, decreasing from RMB994.2 million in Q1 2019. Non-GAAP net loss of Tantan segment was RMB103.2 million (US$14.6 million) in Q1 2020, compared to non-GAAP net loss of RMB79.6 million in Q1 2019.

Net income attributable to Momo Inc. was RMB538.9 million (US$76.1 million) in Q1 2020, compared to RMB289.3 million during the same period of 2019.

Non-GAAP net income (note 1) attributable to Momo Inc. was RMB736.3 million (US$104.0 million) in Q1 2020, compared to RMB910.3 million during the same period of 2019.

Diluted net income per ADS was RMB2.46 (US$0.35) in Q1 2020, compared to RMB1.36 in Q1 2019. Non-GAAP diluted net income per ADS (note 1) was RMB3.34 (US$0.47) in Q1 2020, compared to RMB4.15 in Q1 2019.

Cash and cash flow

As of March 31, 2020, Momo’s cash, cash equivalents and short-term deposits totaled RMB15,467.2 million (US$2,184.4 million), compared to RMB14,925.3 million as of December 31, 2019. Net cash provided by operating activities in Q1 2020 was RMB543.5 million (US$76.8 million), compared to RMB1,175.9 million in Q1 2019.

For the second quarter of 2020, Momo expects total net revenues to be between RMB3.8 billion to RMB3.9 billion, representing a decrease of 8.5% to 6.1% year over year.

Total paying users of Momo’s live streaming service and value-added service, without double counting the overlap and including 4.5 million paying users of Tantan, were 13.8 million for Q4 2019, compared to 13.0 million for Q4 2018, which included 3.9 million paying users of Tantan.

Momo Highlights for Q4 2019

• Net revenues increased by 22% year over year to RMB4,687.9 million (US$673.4 million)
• Net income attributable to Momo Inc. increased to RMB1,055.9 million (US$151.7 million) from RMB660.8 million in Q4 2018.
• Non-GAAP net income attributable to Momo increased to RMB1,252.5 million (US$179.9 million), from RMB887.4 million in Q4 2018.
• Diluted net income per American Depositary Share (“ADS”) was RMB4.74 (US$0.68), compared to RMB3.04 in Q4 2018.
• Non-GAAP diluted net income per ADS was RMB5.61 (US$0.81), compared to RMB4.05 in Q4 2018.

Momo Highlights for Full Year 2019

• Net revenues increased 27% year over year to RMB17,015.1 million (US$2,444.1 million) for the full year of 2019.
• Net income attributable to Momo was RMB2,970.9 million (US$426.7 million), compared with RMB2,815.8 million for 2018.
• Non-GAAP net income attributable to Momo was RMB4,493.3 million (US$645.4 million), compared with RMB3,462.1 million for 2018.
• Diluted net income per ADS was RMB13.52 (US$1.94), compared with RMB13.18 for 2018.
• Non-GAAP diluted net income per ADS was RMB20.26 (US$2.91), compared with RMB16.17 for 2018

Check out Tencent’s social platforms here.

Momo, one of China’s top mobile social networking platform, announced total net revenues of RMB4,152.6 million (US$604.9 million) in the second quarter of 2019, an increase of 32% from RMB3,152.5 million in Q2 2018.

Monthly Active Users (“MAU”) on Momo application were 113.5 million in June 2019, compared to 108.0 million in June 2018.

Compare: Weibo MAU – 486 mm, WeChat – 1.13 bn, QQ – 808 mm

Total paying users of its live video service and value-added service, without double counting the overlap, including 3.2 million paying users of Tantan, were 11.8 million for Q2 2019, compared to 11.6 million for Q2 2018, which included 3.1 million paying users of Tantan in June 2018.

As of August 25, 2019, the number of paying users of Tantan was 4.1 million.

Its live video service revenues were RMB3,099.9 million (US$451.5 million) in Q2 2019, an increase of 18% from RMB2,620.9 million during Q2 2018. The growth in live video revenues was contributed by the increase in quarterly paying users, as well as the increase in average revenues per paying user per quarter.

Value-added service revenues mainly include virtual gift revenues and membership subscription revenues. The total value-added service revenues were RMB948.4 million (US$138.1 million) in Q2 2019, an increase of 169% from RMB352.6 million during the same period of 2018.

The year-over-year increase was primarily attributable to the continued growth of the virtual gift business on the Momo application driven by more paying scenarios introduced to enhance the social experience of Momo users, and the consolidation of Tantan’s membership subscription revenues for the whole second quarter of 2019, compared to the single month of June 2018 in Q2 2018.

Mobile marketing revenues were RMB76.2 million (US$11.1 million) in Q2 2019, a decrease of 46% from RMB142.0 million during the same period of 2018. The decrease in mobile marketing revenues was due to the decrease in advertisement properties on Momo’s platform resulting from the suspension of certain user posting functions.

Mobile games revenues were RMB23.2 million (US$3.4 million) in Q2 2019, a decrease of 33% from RMB34.8 million in Q2 2018. The decrease in mobile game revenues was mainly due to the continued decrease in quarterly paying users of mobile games.

Net income attributable to Momo Inc. decreased to RMB731.8 million (US$106.6 million) in Q2 2019 from RMB750.2 million in the same period of 2018. Momo recognized a total share-based compensation expense of RMB482.5 million (US$70.3 million) in Q2 2019 including a share-based compensation expense of RMB323.7 million (US$47.1 million) regarding certain share options granted to the founders of Tantan Limited (“Tantan”), while the total share-based compensation expense recognized in the same period of 2018 was only RMB134.2 million.

In August 2018, Tantan Limited granted 3,578,205 share options to its founders. The share options included a performance condition in which the founders have the right to receive fully vested options immediately upon achieving certain performance condition. During Q2 2019, the performance condition was met and accordingly, Momo recognized a share-based compensation expense of RMB323.7 million (US$47.1 million) related to those options.

Non-GAAP net income attributable to Momo Inc. (note 1) increased to RMB1,242.5 million (US$181.0 million) in Q2 2019, from RMB893.2 million in the same period of 2018. Diluted net income per American Depositary Share (“ADS”) was RMB3.33 (US$0.49) in Q2 2019, compared to RMB3.55 in the same period of 2018.

Non-GAAP diluted net income per ADS (note 1) was RMB5.60 (US$0.82) in Q2 2019, compared to RMB4.22 in the same period of 2018.

For the third quarter of 2019, Momo expects total net revenues to be between RMB4.25 billion to RMB4.35 billion, representing an increase of 17% to 19% year over year.

China social e-commerce market to reach 1.3 tn yuan in 2019 and 2.86 tn in 2021

Momo, a popular mobile social networking platform in China, saw 113.3 million monthly active users in December 2018, compared with 99.1 million in December 2017. Its total paying users of live video service and value-added service, excluding the overlapping and including 3.9 million paying users of Tantan, were 13.0 million for the fourth quarter of 2018, compared with 7.8 million in Q4 2017.

Related: Weibo monthly active users grew to 462 million in Dec 2018, 93% on mobile

In 2018, Momo’s net revenues increased by 51% year-on-year to 13,408.4 million yuan (US$1,950.2 million), primarily driven by the significant increase in net revenues from live video service and value-added service. Non-GAAP net income was 3,462.1 million yuan (US$503.5 million), compared with 2,483.1 million yuan in the prior year period.

In the fourth quarter of 2018, its net revenues were 3,843.9 million yuan (US$559.1 million), an increase of 50% year-on-year.

• live video service revenues were 2,959.2 million yuan (US$430.4 million), an increase of 36% year-on-year;
• value-added service revenues that mainly include membership subscription revenues and virtual gift revenues surged by 272% year-on-year to 722.4 million yuan (US$105.1 million);
• mobile marketing revenues were 122.1 million yuan (US$17.8 million), a decrease of 15% year-on-year.
• mobile games revenues were 25.5 million yuan (US$3.7 million), a decrease of 44% year-on-year;
• revenues from other services primarily consisted of revenues from Phanta City, a TV variety show co-produced by Momo.

Cost and expenses were 3,195.7 million yuan (US$464.8 million), an increase of 65% year-on-year.

China’s top mobile apps in social media

Monthly active users of Momo reached 110.5 million in September 2018, compared with 94.4 million the prior year period, according to its unaudited financial results. Total paying users of Momo’s live video service and value-added services, including 3.6 million paying users of Tantan, were 12.5 million for Q3 2018, an increase of 71.23% year-on-year.  

Total net revenues were $536.0 million in Q3 2018, an increase of 51% year-on-year.

• Live video service revenues were $406.9 million, an increase of 34% year-on-year.
• Value-added service revenues were $84.2 million, an increase of 221% year-on-year. That was mainly from membership subscription revenues and virtual gift revenues.
• Mobile marketing revenues were $17.2 million, a decrease of 1% year-on-year.
• Mobile games revenues were $4.1 million, a decrease of 49% year-on-year.

Net income attributable to Momo was $85.2 million in Q3 2018, compared with $79.1 million the prior year period.

Weibo MAU increased to 446M in Q3 2018, 93% mobile

Continue to read: Top social networking mobile apps in China

Momo, one of the top mobile social networking platform in China, announced total net revenues of $494.3 million in Q2 2018 with an increase of 58% YoY, according to its unaudited financial results.

Net income attributable to Momo increased to $117.8 million in the second quarter of 2018 from $60.8 million in the same period last year. Non-GAAP net income attributable to Momo increased 90% to $140.2 million from $73.8 million in Q2 2017.

Live video service revenues continued its growth momentum and the total live video service revenues were $411.0 million in Q2 2018 (83% of total), an increase of 58% from $259.4 million during Q2 2017. The rapid growth in live video revenues was contributed by the increase in the quarterly paying users, which was 4.6 million for Q2 2018, as well as, the increase in the average revenues per paying user per quarter.

Momo’s Monthly Active Users (“MAU”) were 108.0 million in June 2018, compared to 91.3 million in June 2017. Total paying users of its live video service and value-added service, including 3.1 million paying users of Tantan in June 2018, were 11.6 million for Q2 2018, compared to 7.1 million in Q2 2017.

China social media users compared: Weibo vs WeChat vs Momo

Momo announced its net revenues totaled US$435.1 million in Q1 2018, an increase of 64% from Q1 2017. Net income attributable to Momo Inc. increased by 59.6% to $129.9 million in Q1 2018 from $81.2 million in Q1 2017.

Momo obtained 103.3 million monthly active users in March 2018. Among which, total paying users of live video service and value-added service, without double counting the overlap, were 8.1 million.

Revenues from live video service totaled US$371.5 million, an increase of 74.8% from US$212.6 million in Q1 2017. The rapid growth in live video revenues was contributed by the increase in the quarterly paying users, which was 4.4 million for Q1 2018, as well as, the increase in the average revenues per paying user per quarter.

Value-added service revenues mainly include membership subscription revenues and virtual gift revenues. The revenues of total value-added service grew by 62% year-on-year to US$37.0 million in Q1 2018. Total paying users of our value-added service were 5.1 million.

Mobile marketing contributed US$18.7 million to total revenues in Q1 2018, a 5% increase year-on-year. While revenues derived from mobile games down by 43% from Q1 2017, which was $6.6 million in Q1 2018.

Momo closed the acquisition of 100% equity stake Tantan Limited in May by borrowing US$300 million bank loan from the domestic commercial bank.

By Q2 2018, the company expects total net revenues to be US$470.0 million and US$485.0 million, representing a year-over-year increase of 51% to 55%.

China social media users compared: Weibo vs WeChat vs Momo

Read more: WeChat Mini-Programs status report 2018

Tencent and Weibo have a market share of 56.8% and 29.5% respectively accounting for 80% of total market share in China.

Tencent’s social ads and marketing assets include WeChat (Official Accounts and WeChat Moments) and QZone.

Check out China online advertising market overview for Q2 2017 here and here.

Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June 2016 according to its financial results.

Its user growth was driven by the expansion of the video content ecosystem. The usage of short video service has reached new milestones and revenues from live video service have hit new record highs.

Momo’s total paying users of its value-added service were 4.5 million and 3.2 million as of June 30, 2017 and 2016, respectively.

Its net revenues increased 215% year over year to $312.2 million. Net income attributable to Momo Inc. increased to $60.8 million in the second quarter of 2017 from $15.4 million in the same period last year.

Live video service continued its momentum and generated revenues of $259.4 million in Q2 2017. The rapid growth in live video revenues was largely contributed by the increase in the quarterly paying users, which was 4.1 million for the second quarter of 2017, and to a lesser extent, the increase in the average revenues per paying user per quarter.

Non-GAAP net income attributable to Momo Inc. (Note 1) increased 218% to $73.8 million in Q2 2017 from $23.2 million in Q2 2016.

WeChat MAU grew 19.5% to 963M; QQ down to 850M in Q2 2017

China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis.

Tencent dominates China’s social ads market with 59% market share in Q1 2017, followed by Weibo, and Momo. Tencent’s digital assets for social ads include WeChat, QQ, and QZone. WeChat MAU reached 938 million in Q1 2017; QQ 861 million; and, QZone 632 million.

Weibo had a strong first quarter in 2007 with 67% YoY growth in revenues to $199.2 million; its monthly active users increased to 340 million. Tencent and Weibo combined account for over 80% of China’s social advertisements market.

China online advertising market overview Q1 2017

One of the leading social app, Momo reported total net revenues of $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in Q1 2016.

Momo’s live video broadcasting, launched in Q3 2015, generated revenues of $212.6 million in Q1 2017, accounting for 80.2% of its total net revenues. The rapid growth in live video revenues was mainly because of the increase in paying users. Paying users of live video service for Q1 2017 reached 4.1 million.

Its total value-added service revenues were $22.9 million in Q1 2017, an increase of 54% from $14.9 million during the same period of 2016, primarily driven by:

• the increase of virtual gift service revenues
• the increase of membership subscription revenues as a result of the increase in average revenues per paying user, as more members bought our premium VIP package
• the increase in the total number of members.

Momo saw $17.9 million in mobile marketing revenues in Q1 2017, an increase of 45% from $12.4 million in Q1 2016. The growth in mobile marketing business was driven by an increase in effective cost per mille (eCPM) of its news feed advertising service.

Mobile games revenues reached $11.6 million in Q1 2017, an increase of 56% from $7.4 million during Q1 2016.  Net income attributable to Momo Inc. was $81.2 million in Q1 2017, compared to $7.1 million during the same period last year.

Momo’s monthly active users were 85.2 million in March 2017, compared to 72.3 million in March 2016. Its VIP members increased to 3.6 million in Q1 2017 from 3.2 million in Q1 2016.

Every 60 seconds on China social media

Total net revenues of mobile social app Momo were $246.1 million in Q4 2016, an increase of 524% from $39.5 million in Q4 2015.

Its live video service, launched in Q3 2015, generated revenues of $194.8 million in Q4 2016 due to the increase in paying users of live video service. Paying users of Momo live video service for Q4 2016 reached 3.5 million.

Value-added service revenues, mainly including membership subscription revenues and virtual gift
revenues, were $19.1 million in Q4 2016, an increase of 31% from $14.6 million during the same period of 2015. Momo members grew to 3.5 million in 2016 from 2.9 million in 2015.

Mobile marketing and mobile games revenues were $19.7 million and $11.3 million in Q4 2016 respectively, an increase of 29% and 45%.

Related: China social media users compared: Weibo vs WeChat vs Momo

Net revenues of Momo for the full year of 2016 were $553.1 million, an increase of 313% from $134.0 million in the same period of 2015, primarily driven by live video service, mobile marketing business, and value-added service.

Income from operations was $88.4 million in Q4 2016, compared to $3.5 million during the same period last year. Net income attributable to Momo Inc. was $83.8 million in Q4 2016, compared to $6.1 million during the same period last year.

Net income attributable to Momo Inc. was $145.3 million for the full year of 2016, compared with $13.7 million in 2015.

Momo’s monthly active users (“MAU”) reached 81.1 million in December 2016, compared to 69.8 million in December 2015.

Also read: Introduction to Momo App

Momo, one of the top mobile social networking app in China, had Monthly Active Users (“MAU”) of 77.4 million in September 2016, compared to 73.0 million in September 2015 according to its unaudited financial results.

Momo’s net revenues increased 319% year over year to $157.0 million. And, its net income attributable to Momo Inc. increased to $39.0 million in the third quarter 2016 from a net loss of $0.8 million in the same period last year.

Momo launched “Moments”, an interactive short video service in August 2016. Live broadcasting business continued to gain traction and boosted the acceleration in revenue and profit growth of Momo. The rapid growth in live video revenues is mainly because of the increase in paying users of live video service. Paying users of live video service for the third quarter of 2016 reached 2.6 million.

Membership subscription revenues were $18.1 million in the third quarter of 2016, an increase of 13% YoY. Momo VIP members were 3.4 million and 3.3 million as of September 30, 2016 and 2015, respectively.

For the fourth quarter of 2016, the Company expects total net revenues to be between $185 million and $190 million, representing a year-over-year increase of 369% to 381%.

Momo, one of the leading mobile social networking app in China, reported increased net revenues of 222% year over year to $99.0 million in Q2 2016 though its monthly active users were down to 74.8 million in June 2016 from 78.4 million in June 2015.

Momo’s net income increased 804% to $15.4 million in the second quarter 2016 from $1.7 million in the same period last year.

Live video feature on Momo ($57.9 million), together with mobile marketing ($16.6 million), drove a 222% year over year growth in our total revenues, reaching $99 million for the second quarter.

Membership subscription revenues were $15.6 million in the second quarter of 2016, an increase of 5% from $14.8 million during the same period of 2015.

Mobile games revenues were $7.4 million in the second quarter of 2016, a decrease of 3% from $7.7 million during the second quarter of 2015. The decrease in game revenues was mainly due to a lesser number of popular games were available on Momo’s platform according to its announced financial results.

Momo’s Performance Highlights for H1 2016

• Net revenues increased 163% year over year to $149.9 million
• Net income attributable to Momo Inc. was $22.5 million
• Non-GAAP net income attributable to Momo Inc. (note 1) was $35.9 million
• Diluted net income per ADS was $0.11

China social media users compared: Weibo vs WeChat vs Momo

Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).

Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu

Fake fans and manipulations on China social media

Social application market develops rapidly, satisfying users’ various needs such as communication, entertainment, interests, and work. Instant messaging and social networking are the top two most popular features of social applications in China.

Instant messaging had for the highest usage rate of 90.7% according to CNNIC, followed by social networking (60.7%), and photo/video networking (45.4%). Online community ranks fourth most popular feature with 32.2%.

Users between 20-29 years old represent the largest age group in China social media, followed by those 19 year-old and below, and 20-29 y-o.

Users who have junior high education account for 35.8%, followed by senior high/technical secondary/technical school education (31.3%).

About one-third of social media users in China has a monthly income of between 3,000 to 5,000 yuan, representing the largest income group of China social media users, followed by 2,001-3,000 yuan (17.8%) and 5,001-8,000 yuan (17%).

Enterprise company employees form the biggest profession group of China social application users (31%), followed by freelancers (15.7%) and professional technicists (13.7%).

Over one-third (36.9%) of China mobile social media users’ has a daily average online duration of over 6 hours.

QQ and WeChat are two leading platforms in terms of instant messaging app usage rate, accounting for 90.3% and 81.6% respectively.

Mobile instant messaging apps QQ (75.8%), WeChat (69.1%), and Momo (7.3%) are top 3  by usage rate.

Baidu Tieba ranks top among China’s online communities with almost half (45.7%) social media users.

2.9% social media users in China use Maimai as their professional social networking application, ranking top and followed by LinkedIn China’s app.

Interacting with friends is the top purpose for people to use social applications (72.2%) in China, followed by following trending news in time (64.3%), following interesting content (59%), getting useful knowledge and help (58.3%), and sharing useful knowledge (54.8%).

Watching videos and listening to the music is the most frequent used feature by China social media users.

Contacts in social applications are mainly friends in real life (87.3%), classmates (85.3%), colleagues (81.2%), and families/relatives (79.7%).

China social media users are quite active with more than 63% accessing to social applications on a daily basis.

Also read: Mobile social app Momo benefiting from China’s booming live broadcasting business

Momo, one of the top mobile social networking apps in China and gone public in 2014, had monthly active users of 72.3 million in Q1 2016 from 78.1 mn in Q1 2015. However, its net revenues increased by 93% year over year to $50.9 million. Momo mobile marketing revenue continued its strong momentum, growing more than 100% year over year.

Joining the live broadcasting trend of many Chinese internet companies, momo launched this business late last year. It further opened up the service to allow every individual user to broadcast live anytime, anywhere with his or her mobile device or PC.

In April 2016, Momo introduced a major update, where live broadcasting is featured as a separate tab on its mobile app, and launched a standalone application called ‘Hani’ for live broadcasting business to grow more independently.

Also read: China Social Media Users Insights in 2015

China’s top 6 mobile social apps by the total number of monthly reached users in Q4 2015 are WeChat/Weixin (535 million), QQ (496 million), Momo (56.9 million), Aliwangwang (27.4 million), Yixin (14.4 million), and DDChong (8.83 million; formerly called Laiwang).

You can download this ebook on Box.com or Baidu Cloud.

Continue reading China Social Media Users Insights in 2015 or check out China social media marketing trends here.

The number of monthly active users (“MAU”) on Momo was 78.1 million in March 2015, an increase of 83% YoY according to its press release.

Momo’s net revenues increased 383% YoY to $26.3 million, 49.4% of which ($13 million) were membership subscription revenues. Momo members reached 3.1 million as of March 31, 2015, up from 1.3 million as of March 31, 2014.

Mobile games revenues were $6.1 million in Q1 2015 (23.2% of total revenues), an increase of 212% from $2.0 million in Q1 2014. The growing number of active game players on Momo’s platform reached 6.2 million during Q1 2015.

Momo’s mobile marketing revenues were $6.0 million in Q1 2015. The growth was powered by its strategic co-operations with Alibaba and 58.com, and to a lesser degree, the increase in revenues from Momo’s proprietary marketing services.

Momo’s net revenues increased over 13 times YoY to $44.8 million in 2014 who applied to list their American depositary shares on the NASDAQ Global Market under the symbol “MOMO.”

Momo platform includes Momo mobile application and a variety of related features, functionalities, tools and services that are provided to users, customers and platform partners. Read more here.