Top Performers

ByteDance, Xiaomi, and SHEIN lead the list, showcasing the strength of Chinese brands in the entertainment, electronics, and fashion sectors.

Lenovo, Huawei, and AliExpress also remain strong contenders, emphasizing the diversity and innovation in China’s tech and e-commerce industries.

Sector Growth

Smart devices, automobiles, and e-commerce experienced the fastest brand power growth, with China’s industrial ecosystem and technological innovations providing a competitive edge.

Consumer electronics, entertainment apps, and online fashion account for a substantial portion of the brand power growth.

Brand Expansion

Chinese brands have successfully penetrated international markets, with notable growth in regions like Europe, North America, and Southeast Asia.

Brands like BYD and NIO in the automotive sector, and OPPO and Vivo in consumer electronics, have expanded their global footprints, contributing to the increasing brand power.

Market Trends

The report highlights a shift in consumer preferences towards brands that offer meaningful differentiation and high engagement. Brands that have successfully created unique and compelling brand experiences have seen significant growth.

There has been a notable increase in the brand power of mid-sized brands, indicating a shift from the dominance of top-tier brands to a more competitive landscape.

Notable Brand Highlights

• ByteDance: As a global leader in digital content and social media, ByteDance’s platforms like TikTok have become household names worldwide, driving significant brand recognition and engagement.
• Xiaomi: Known for its high-quality yet affordable electronics, Xiaomi continues to expand its product lines and market reach, solidifying its position as a leading global brand.
• SHEIN: The online fashion retailer has disrupted traditional retail with its fast-fashion model, capturing a significant global market share and expanding rapidly across multiple regions.
• BYD: In the automotive sector, BYD’s focus on electric vehicles has positioned it as a key player in the global shift towards sustainable transportation solutions.
• OPPO and Vivo: These smartphone giants have continued to innovate and expand their international presence, offering advanced technology and appealing to a broad consumer base.

Strategic Insights

The report suggests that the key to the success of Chinese global brands lies in their ability to offer meaningful differentiation and engage deeply with consumers. Brands that can innovate and adapt to changing consumer preferences will continue to thrive in the competitive global market.

• Consumer Engagement: Successful brands have invested in understanding and meeting the functional and emotional needs of their consumers, creating strong brand loyalty and advocacy.
• Technological Innovation: Continuous investment in technology and innovation has enabled Chinese brands to stay ahead of the curve, offering cutting-edge products that resonate with global consumers.
• Global Strategy: A tailored approach to international markets, considering local preferences and cultural nuances, has been crucial for the expansion and acceptance of Chinese brands abroad.

Top 50 Brands from Kantar BrandZ 2024 China Global Brands

1. ByteDance
2. Xiaomi
3. SHEIN
4. Lenovo
5. Huawei
6. AliExpress
7. Haier
8. TEMU
9. OPPO
10. Hisense
11. TCL
12. Tencent
13. vivo
14. Chery
15. BYD
16. Anker
17. DJI
18. MiHoYo
19. OnePlus
20. Kuaishou
21. realme
22. GWM
23. TP-LINK
24. HONOR
25. Lynk & Co
26. MAXUS
27. Insta360
28. WORX
29. Lilith
30. Century Games
31. JAC
32. Roborock
33. CHANGAN
34. Geely
35. Midea
36. DiDi
37. POCO
38. ECOVACS
39. Trip.com
40. Magic Tavern
41. Habby
42. Tsingtao Beer
43. EcoFlow
44. Infinix
45. IGG
46. Kunlun
47. eufy
48. 37Games
49. NetEase Games
50. LightInTheBox

BCG: The most innovative Chinese companies

Unified Branding and New Releases

One of the most notable changes is the rebranding of ByteDance’s AI models. The previously known “Lark” models are now unified under the “Doubao Model Family” name.

This family includes nine models, streamlined into two primary categories: general-purpose models and seven specialized models tailored for various functions, including role-playing, speech recognition, speech synthesis, voice cloning, and text-to-image generation.

The Doubao general-purpose models are available in two versions: Pro and Lite, catering to different user needs. This approach contrasts with competitors’ broad, all-encompassing models, highlighting Doubao’s more focused strategy.

Impressive Performance Metrics

In terms of performance, Doubao models are impressive, according to data shared at the conference.

Currently, these models process an average of 120 billion tokens of text and generate 30 million images daily.

The Doubao App, a major AI application built on these models, leads the domestic AI-generated content (AIGC) market, topping download charts on both the Apple App Store and major Android platforms in China.

According to Zhu Jun, ByteDance’s Vice President of Products and Strategy, the app has seen the creation of over 8 million intelligent entities and boasts 26 million monthly active users.

Competitive Pricing Strategy

Volcano Engine also announced a groundbreaking pricing strategy, setting the cost at 0.0008 yuan per thousand tokens. This is significantly lower than competitors, such as OpenAI’s GPT-4o, which charges approximately 0.035 yuan per thousand tokens for input and 0.1 yuan per thousand tokens for output.

In comparison, domestic large model providers average around 0.12 yuan per thousand tokens.

This substantial price reduction is attributed to several factors, including optimization in model structure and the adoption of distributed inference methods, which enhance computing efficiency.

Volcano Engine’s head, Tan Dai, emphasized that this pricing strategy is not intended as a price war but follows a sustainable business logic aimed at fostering long-term commercial cooperation.

AI Market and Future Developments

Despite the advancements, the AI application market is still in its early stages.

According to QuestMobile, the AIGC industry had 73.8 million users as of March 2024, a significant increase from the previous year but still only 6% of the total mobile internet users.

The competitive landscape is gradually intensifying, with companies like Alibaba Cloud and Tencent Cloud also announcing price cuts, although primarily for CPU-based general computing power rather than AI-specific GPU computing power.

ByteDance’s aggressive pricing for AI capabilities is a strategic move to lower the barrier for AI adoption and expand market reach.

This strategy is expected to continue throughout the year as foundational model prices further decline, driven by technological advancements and increased market competition.

Human-like AI and Accelerated B2B Adoption

The trend towards more human-like AI is evident in this year’s major tech releases. OpenAI’s GPT-4o and Google’s Project Astra have set new standards for interactive AI, with real-time conversational capabilities and emotional intelligence.

Similarly, ByteDance’s Doubao App aims to provide a more human-like interaction experience, with enhanced ASR (Automatic Speech Recognition) and TTS (Text-to-Speech) technologies, making AI interactions feel more natural and intuitive.

In the B2B sector, ByteDance’s AI ecosystem is rapidly taking shape. Volcano Engine is building a robust developer ecosystem and AI services platform, supporting a wide range of applications from mobile phones to smart vehicles.

Strategic partnerships with major automakers like Geely, Great Wall Motors, and Seres, along with integration into smartphones from Oppo, Honor, and Xiaomi, highlight ByteDance’s comprehensive approach to AI adoption.

Volcano Engine has also launched the enterprise version of its low-code AI development platform, “Coze” (Kouzi), offering high flexibility and various integration options for developers.

This platform is already being utilized by leading enterprises such as China Merchants Bank, Haidilao Hot Pot, and Super Monkey fitness centers to build intelligent assistants and personalized services.

Douyin live commerce platform is a service platform provided by Douyin for local lifestyle service businesses. It aims to help businesses market and sell their products and services on Douyin.

Short videos were the most popular type of content on the platform, accounting for 83% of total transaction volume. Short video uploads grew nearly 1.4 times, while text content uploads grew 2.68 times.

Douyin Live streaming was also a major growth driver, with transaction volume growing 5.7 times. The number of live streams that generated transactions increased fourfold, and the coverage rate of merchant self-broadcasting reached 59%, with self-broadcasting transaction volume growing 4.45 times.

Daily search volume grew 1.57 times, and transaction volume driven by search grew 2.6 times. The most popular live-streaming content categories were:

• Food: Hot/unique dishes, fast food, hot pot, regional dishes, and bakery and desserts
• Services: Massage and bathing, beauty and fitness, hairdressing, car services, and nail and eyelash art
• Travel: Travel agencies, hotels and guesthouses, theme parks, attractions, and zoos

TikTok also saw significant growth in the number of new service providers and group-buying influencers on its platform. The number of new service providers increased 1.79 times, the number of businesses working with service providers increased nearly two times, and service provider transaction volume grew nearly eight times.

The number of group-buying influencers increased 2.89 times, and over 580,000 influencers earned income from the platform. The total transaction volume of influencers grew more than 2 times, and influencer discovery shopping generated 946 billion yuan in revenue.

Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu

Tencent continues to dominate mobile app usage time though its total share dropped to 35.7% from 39.5% while ByteDance increased its share to 21% from 15.8%.

Check out top mobile apps in 2021.

The most sustainable employers

The most innovative employers in human resource management

Best Employers Among College Students

The top three industries that college students expect to apply for jobs are technology, finance, and FMCG.

The five factors that college students give priority to when choosing employers are salary and welfare, personal career development, value realization, enterprise working environment, and enterprise development prospect.

About 52% of college students show a strong willingness to work in the first-tier cities. At the same time, the attraction of the new first-tier cities is closely followed, and the willingness reaches 41%.

Top e-commerce mobile shopping platforms in China 2021

Li Xiang, the founder, chairman, and CEO, will hold more than 50% of the aggregate voting power immediately upon the completion of this offering and the concurrent private placements.

Certain existing shareholders have agreed to purchase US$380.0 million in Class A ordinary shares from Li Auto, including:

• US$300.0 million by Inspired Elite Investments Limited, an affiliate of Meituan Dianping
• US$30.0 million by Bytedance (HK) Limited, an affiliate of Bytedance Ltd.
• US$30.0 million by Zijin Global Inc., an affiliate of Wang Xing, its director, and
• US$20.0 million by Kevin Sunny Holding Limited.

Positioned as an innovator in China’s new energy vehicle market, Li Auto designs, develops, manufactures, and sells premium smart electric SUVs. It is the first to successfully commercialize extended-range electric vehicles, or EREVs, in China.

Its first model, Li ONE, is a six-seat, large premium electric SUV equipped with a range extension system and cutting-edge smart vehicle solutions. Li Auto started the volume production of Li ONE in November 2019 and had delivered over 10,400 Li ONEs as of June 30, 2020.

Li focuses on the SUV segment within a price range of RMB150,000 (about US$21,000) to RMB500,000 (US$70,000). With their growing consumption power, families in China tend to choose SUVs for daily commutes and weekend family trips.

Its range extension solution also enables them to significantly reduce the bill of materials cost, or BOM cost, which results in more competitive pricing of Li ONE when compared to BEVs and ICE vehicles in a similar class according to Li Auto’s SEC filing.

Li has developed its four-display interactive system, full-coverage in-car voice control system, and advanced driver-assistance system, or ADAS, delivering safe and enjoyable driving and riding experiences to the customers.

Li Auto manufactures in-house and collaborate with industry-leading suppliers to ensure the high quality of its vehicles. It has built its own manufacturing base in Changzhou, Jiangsu Province, China, which allows its engineering and manufacturing teams to seamlessly collaborate with each other and streamline the feedback loop for rapid product enhancements and quality improvements.

It plans to launch a full-size premium electric SUV in 2022, which will be equipped with the next-generation EREV powertrain system. In the future, to target a broader consumer base, Li will expand its product lineup by developing new vehicles including mid-size and compact SUV models.

China is both the largest passenger vehicle market and the largest NEV market in the world as measured by sales volume. China’s NEV market is currently skewed towards BEVs, as 81.3% of the NEVs sold in China in 2019 were BEVs, according to the CIC Report.

Li has developed its proprietary EREV technology and applied it to the first model, Li ONE. An EREV is purely electric-driven by its electric motors, but its energy source and power come from both its battery pack and range extension system.

A range extension system generates electricity with a dedicated ICE designed with high fuel consumption efficiency, an electric generator, and a speed reducer to connect them.

The Li ONE electric propulsion system consists of a 140-kilowatt rear-drive electric motor, a 100-kilowatt front-drive electric motor, and a 40.5-kilowatt-hour battery pack, which supports an electrically powered NEDC range of 180 kilometers.

Li ONE’s range extension system consists of a 1.2-liter turbo-charged engine configured and fine-tuned for EREV purposes, a 100-kilowatt electric generator, and a 45-liter fuel tank.

With its integrated powertrain system, Li ONE delivers a total New European Driving Cycle, or NEDC, range of 800 kilometers, acceleration from zero to 100 kilometers per hour in 6.5 seconds, and energy efficiency of 6.8 liters per 100 kilometers or 20.2 kilowatt-hours per 100 kilometers, depending on its driving mode.

Li ONE’s energy can be replenished by slow charging, fast charging, and refueling.

Li ONE can operate even when customers have no access to charging infrastructure, thereby completely eliminating range anxiety. To offer the same driving range as BEVs of a similar class, Li ONE requires much less battery capacity.

A smaller battery pack not only is less costly, but also contributes to a more cost-efficient body structure design, which results in less usage of costly aluminum parts for the vehicle body and suspension system. As a result, the BOM cost of Li ONE is close to that of an ICE vehicle and is much lower than that of a BEV of a similar class.

Li Auto revenues for the three months ended June 30, 2020 reached RMB1.9 billion (US$275.0 million), including vehicle sales of RMB1.9 billion (US$271.0 million), representing an increase by 128.6% QoQ from revenues of RMB851.7 million for the three months ended March 31, 2020, including vehicle sales of RMB841.1 million.

Its vehicle deliveries for Q2 2020 increased by 128.0% to reach 6,604 from 2,896 in Q1 and the average selling price of its vehicles remained consistent during these two periods. As of June 30, 2020, it had over 700 sales and service personnel deployed across 21 retail stores, 18 delivery centers, and 17 servicing centers nationwide.

The gross profit margin increased from 8.0% in Q1 2020 to 13.3% in Q2 2020. It recorded a net loss of RMB75.2 million (US$10.6 million) for Q2, compared with a net loss of RMB77.1 million for Q1.

Li Auto had RMB3.7 billion (US$521.2 million) in cash and cash equivalents, restricted cash, time deposits, and short-term investments as of June 30, 2020, compared with RMB3.4 billion as of March 31, 2020.