Top Chinese Web Browsers in China

According to the least data released by China Central Bank, e-payment business kept rapid development and mobile payment experienced great increase in Q2 2015 in China . The total value of mobile payment reached $4.19 trillion with an increase of 445.14% from the same period last year.

In Q2 2015, banks in China had 24.976 billion e-payment transaction volume, which valued $92.99 trillion. Online payment had 10.398 billion transaction volume which valued $72.66 trillion with an increase of 44.57% YoY, while phone payment transaction volume reached $0.477 trillion with an increase of 191.78% YoY in Q2 2015.

In Q2 2015, non-bank agencies had online payment transaction volume of 20.66 billion, valued at $1.73 trillion with an increase of 107.75% YoY.。

Electronic Commercial Draft System had rapid development in Q2 2015. The commercial draft business had transaction volume 305.7 thousand which valued $227.8 billion with an increase of 102.93%.

Bill business had dropped a lot in Q2 2015. The total transaction volume was 104 million valuing $9.31 trillion with a decrease of 11.7% YoY.

Also read: China Offline Mobile Payment Insights in 2015

China “exports” the most number of students studying overseas in the world according to a UNSCO’s report. China and India, which have the most people in the world, also have the most students studying overseas in 2012.

In 2012, Chinese overseas students reached 694,400, ranking the top in the world, followed by India and South Korea with 189,500 and 123,700 overseas students respectively.

Also read: China Tourists Travel Intention Study 2015

In Q1 2015, the total transaction value of China online vacation travel market reached RMB11.06 billion (USD$1.80 billion), an increase of 59.8% year-on-year, and 21.7% QoQ according to the data of Analysys EnfoDesk.

•  Online vacation travel business extends to destination service.

In January. 2015, Ctrip released Local Play channel, Qunar set up Tourism Destination Bureau; in April, Tuniu began its online Local Play channel, and supported sighting, show tickets, wifi communication, foods, outdoors activities and others in many cities all over the world. The new measures of several major tourism companies show that destination service would be the most important part in 2015 online travel market.

•  Online vacation travel market penetrates into the upper section of industrial chain, online and offline services integrate further.

Tuniu increased its resource direct mining share to improve its supply chain, merged Zhongshan Travel and Classic Holiday Travel Agency to put forward some projects and at the same time ran its special projects to meet different needs of consumers.

Also read: Chinese Luxury Traveler Insights 2015

In Q1 2015, China mobile internet users reached 740 million with increase of 1.6% QoQ and 10.27% YoY, which showed stable growth in the mobile internet market according to data from EnfoDesk.

Also read: 24% of Top Global Mobile Internet Unicorns from China

In June 2015, Google Global still ranked the top by market share of 70.8% in the world’s search engine market with an increase of 2.26% from the previous month. Bing and Yahoo ranked the 2nd and 3rd. Compared with market structure in May, it had some difference in June’s search engine market.

Compared with Baidu’s market share in May, in June, it was replaced by Bing, ranking the 4th. Baidu’s market share decreased from 10.18% to 7.52% in June 2015.

Also read: Baidu, Sogou among Top 5 Biggest Search Engines in the World

In Q1 2015, China UnionPay’s total transaction value exceeded USD$1.9 trillion globally according to the latest data, which also means China UnionPay surpassed VISA for the first time in transaction value, becoming the biggest card liquidation organization in the world. According to the financial report of VISA, the total transaction value of VISA was USD$1.75 trillion in Q1 2015.

Besides, in terms of the number of issued cards by China UnionPay, it has already surpassed VISA, becoming the biggest international bank organization by total number of issued cards and transaction value in Q1 2015.

At present, China UnionPay card can be used in 150 foreign countries and regions with over 26 million merchants and 1.8 million ATMs all over the world. China UnionPay issued 5 billion cards in 40 foreign countries.

In 2014, China UnionPay debit card and credit card’s total transaction volume increased by 52.3%. Further, it is still keeping rapid development in transaction volume.

Also read: E-banking Replacing Over 80% of China’s Banking Transactions

From January to March in 2015, 60.97% China internet users visited female fashion websites directly. Male visitors accounted for 59.21% and visitors who are between 30 years old and 40 years old represented 42.5% according to Baidu’s research.

Most of the visitors visited female fashion websites directly from Jan to Mar in 2015, representing 60.97%.

Also read: China Navigation Websites Study

In Q1 2015, the total transaction value of China e-commerce market exceeded RMB3.48 trillion (USD$567.49 billion) with an increase of 10.1% YoY and 23.8% QoQ. In accordance with China B2B market and online shopping market in Q1 2015, e-commerce market had slowed its YoY growth. Besides, it is now evolving into a new stage.

According to data of iResearch, enterprises e-commerce accounted for 75.5% and small and medium e-commerce transaction represented 46.5%. Online shopping’s market share increased from 18.5% in Q1 2014 to 21.8% in Q1 2015.

Online travel is becoming a hot tendency as rapid development on mobile device and enterprises’ subsidy in China.

Also read: China B2B E-commerce Market in Q1 2015

In 2015, China mobile social networking users will reach 335.9 million with an increase of 20.7%, estimated by eMarketer. Besides, the number will continue grow and by 2019, users will exceed 480.4 million, representing 34.8% of total population.

In 2015, 83.0% of China social network users, and 32.5% of mobile phone users will use their devices for social networking at least monthly according to eMarketer’s research. Penetration is 57%, which is a bit higher as a percentage of China’s mobile phone internet users.

Also read: China Mobile Social Networking Overview & Top Apps

In Q1 2015 in China, the top 3 private car service apps were Didi private car (including Yihao private car), Yidao yongche and Uber by total number of active users. EnfoDesk estimates that China private car service will strengthen its service and become the first choice for tier-1 and tier-2 citizens in the near future.

Didi private car (including Yihao private car) ranked the top with 80.9%, followed by Yidao yongche  (17.5%) and Uber (8.1%).

Also read: Business Car Renting Services’ Potential in China

In Q1 2015, China online shopping transaction value exceeded RMB757.41 billion (USD$123.51 million) with an increase of 45.2% from the same period of last year. According to the data of National Bureau of Statistics in Q1 2015, online shopping transaction value accounted for 10.7% of total retail consumer goods.

Influenced by the Chinese New Year period, online shopping market had slowed its growth while it was still being developed.

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Total transaction value of China B2C e-commerce market was RMB373.71 billion (USD$60.94 billion), representing 49.3% in online shopping market in Q1 2015. In addition, it increased by 6 percentage from the same period of last year which indicates B2C will surpass C2C becoming the main stream of China online shopping market.

In China B2C e-commerce market, Tmall represented 58.6% while Jingdong’s market share was over 20% in Q1 2015. In terms of B2C platforms with owned goods category, Jingdong accounted for 56.3%, followed by Vipshop and Suning.

Also read: Global E-commerce Sites That Provide Direct Shipping to China

Total active users of China third-party mobile app store exceeded 420 million in Q1 2015. Nearly 58.7% China’s mobile internet users downloaded apps from third-party mobile app store. At present in China, internet enterprises such as 360 Mobile Assistant are competing for market share with mobile phone vendors such as Xiaomi and Huawei.

According to iiMedia’s report in Q1 2015, China third-party mobile app store’s active users was 420 million (excluding App Store users, self-operating app store by mobile phone enterprises and network operators’ mobile app store).

Also read: 70% App Downloads From Mobile App Stores in China

In Q1 2015, China mobile shopping market total transaction value exceeds RMB36.23 billion (US$5.9 billion) according to data of iResearch. Affected by the Chinese New Year, mobile shopping’s QoQ growth in Q1 2015 was relatively slowed. However, iResearch estimates that in Q2 2015, mobile shopping would still keep rapid growth.

In terms of transaction value, in Q1 2015, China mobile shopping accounted for 47.8% of the whole online shopping market, which even had increased by 22 percentage from the same period last year.

There are two major reasons for China mobile shopping’s overwhelming development. Through 2014, netizens’ mobile shopping habits were getting mature. On the other hand, at the beginning of 2015, various e-commerce websites continuously improved service on mobile device to stimulate mobile shopping.

In Q1 2015, Taobao still ranked the top among all the mobile shopping apps, representing 84.5% market share, followed by Jingdong.

Also read: 20 Charts on China Mobile / WeChat Shopping Market

In January 2015, eastmoney.com had daily user  coverage of 14.85 million, ranking top among China’s financial websites by total reach, followed by ce.cn and hexun.com according to data from iResearch.

In terms of browsing time, eastmoney.com ranked top with 94.85 million browsing hours, followed by 10jqka.com and Yicai.com in Jan 2015 in China.

Also read: China Fast-Growing Internet Investment Product Insights in 2014

In China, over 40% housewives manage finance in families and they contribute to 60% domestic consumption revenue. China female internet users are playing more and more important role in China internet.

iResearch’s data showed that in 2014, clothing, shoes and bags accounted for 27.3% of all the categories of online products, being the best selling product category. Cosmetics ranked the third, which showed female online shopping is booming in China.

In 2014, Taobao and Tmall ranked top and second by UVs and PVs; and they are still the most used e-commerce websites among China female internet users.

Also read: China Female Mobile Gaming Users to Show Great Power in 2015

Kantar Worldpanel’s latest research showed that iOS market share was decreasing in 2 months in the US, Germany, Britain, Italy and Spain in 2015. However, in China, iOS market share was still growing in four consecutive months since November 2014.

In November 2014, iOS market share in China was 18.1% and in February 2015, it increased to 27.6%.

Different from smartphone market in other countries like the US, Germany, Britain, Italy and Spain, China’s iOS market share is still growing rapidly as iPhone 6’s launched in October 2014; besides, China Mobile is promoting its 4G service. All these affected iOS market share in China in the first quarter in 2015.

The analyst from Kantar Worldpanel ComTech said that citizens have great demand in iPhones and 59% iPhone6 users are China Mobile subscribers. Further, iPhone6 is still the top-selling smartphone in China cities. its market share increased from 9.5% to 10.2% in February 2015.

Apple’s iOS reached its highest ever share in urban China with one in every four smartphones (25.4%) sold being an iPhone for the three months ending in January 2015, a 4.5 percentage point increase over the same period in 2014 according to Kantar Worldpanel ComTech.

Xiaomi ranked the second among best-selling ones in Feb 2015 in China. Xiaomi was the top smartphone vendor in China by shipments volume in both Q4 2014 and 2014 according to IDC.

Also read: Six of Top 10 Smartphone Brands Worldwide in 2014 from China

Apple’s revenues in China were US$27 billion in 2014. According to Newzoo’s report, Apple has been the top technology brand in China by revenues, which is twice bigger than Huawei (US$17.5 billion) and Lenovo (US$14.7 billion), and nearly three times than Tencent in 2014.

According to Newzoo’s research, Chinese consumers tend to favor expensive mobile phones like iPhone 5s, iPhone 6 and iPhone 6 Plus. In China, Apple is not only a technology brand but also their desire for power and status. Total iPhone 6 order exceeded 4 million in 3 days before its official launch in China market.

Compared with Apple’s performance in China, Microsoft’s revenue was less than US$8.6 billion which represented less than 10% of total revenue globally. Besides, Sony’s revenue in China was US$4.4 billion in 2014.

Also read: Every One in Every Four Smartphones Sold in China is iPhone

On 20 April 2015, China Press and Publication Academy released the report of the 12th national reading survey which included reading on WeChat for the first time. The report showed that on average a Chinese adult reads on WeChat twice a day for over 40 minutes.

One-third of Chinese leisure time is spent on the Internet, especially on mobile phones in China according to CCTV’s research in 2015.

China Press and Publication Academy’s survey involved China mobile phone users from 29 provinces and municipalities in 2014. The data showed that over 60% China adult mobile users read on WeChat in 2014. There was little difference between male mobile users and female ones.

Further, most mobile users reading on WeChat would like to chat and browse WeChat Moments, which accounted for 80%. Reading news, reading shared articles on WeChat Moments and reading articles published on WeChat official accounts represented 72.9%, 67.1% and 20.9% respectively.

There were many practical functions on WeChat in 2014. 27.2% WeChat readers favored QR code scanning; 19% readers used QQ mail and 19% used “shake to find friends nearly”; 15.3% chose to use WeChat payment while 7% readers used online ticket booking and food ordering service in 2014.

WeChat team launched “Shake – Nearby” platform (based on Bluetooth technology offering offline merchants to connect with mobile users) on 12 April 2015 to merchants targeting China’s O2O market. And WeChat quietly launched a cash reward feature for WeChat official accounts in Feb 2015.

Also read: WeChat Wi-Fi to Step on A New Stage in China

China online travel was a RMB307.79 billion (US$50.33 billion) market with an increase of 38.9% in 2014 according to iResearch. Online ticket market, online hotel booking market and online vacation exceeded RMB193.07 billion (US$31.57 billion), RMB63.25 billion (US$10.34 billion) and RMB44.88 billion (US$7.33 billion) respectively in 2014.

China online ticket market is relatively mature in online travel market. According to iResearch’s data, online ticket booking market value in 2014 was RMB193.07 billion with an increase of 41.1%.

It is believed that there are two major reasons for online ticket’s rapid development in China:

1. Qunar, Alitrip and other online travel companies now provide various online ticket service.
2. Airlines now promote their official websites to provide attractive price for travelers.

Also read: China Rural Travel Exceeded 1.2 Bln Person-trips in 2014