China Internet Watch https://www.chinainternetwatch.com China Internet Stats, Trends, Insights Mon, 16 Aug 2021 11:24:44 +0000 en-US hourly 1 https://www.chinainternetwatch.com/wp-content/uploads/cropped-ciw-logo-2019-v1b-80x80.png China Internet Watch https://www.chinainternetwatch.com 32 32 WeChat Mini Programs Insights 2021 https://www.chinainternetwatch.com/30755/wechat-mini-programs-stats/ Mon, 16 Aug 2021 11:00:02 +0000 https://www.chinainternetwatch.com/?p=30755

The number of monthly active users of WeChat Mini Programs has exceeded 863 million (as of December 2020) according to data from QuestMobile.

On average, each WeChat user uses 5.6 mini programs in December 2020, up from 5.1 a year ago.

The average time spent per user on WeChat Mini Programs increased by over 27% to 68.15 minutes.

Top WeChat Mini Program categories by MAU growth are Lifestyle Services, Business, Shopping, and Education in September 2020.

The GMV of mini-programs transactions has increased by 115% YoY, and the self-operated GMV of brand merchants has increased by 210% YoY, according to data shared at Tencent Global Digital Ecosystem Summit.

Pinduoduo secured more younger users on this platform. The fastest-growing industries utilizing WeChat Mini Programs are daily commodities, luxury goods, shopping centers and department stores.

The total GMV of mini programs in the first half of 2020 has reached the full year GMV in 2019. Total GMV in 2020 is...

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]]> JD.com’s Jingxi platform saw surging sales from college students in 2021 https://www.chinainternetwatch.com/31654/jingxi-sales/ Wed, 03 Feb 2021 08:14:42 +0000 https://www.chinainternetwatch.com/?p=31654

College students' e-commerce orders on Jingxi platform more than quadrupled in January 2021, according to JD.com.

Jingxi is JD.com's social commerce platform, positioned to compete with Pinduoduo in lower-tier cities, and running Chinese New Year (CNY) Grand Promotion like other e-commerce platforms in China.

Annual active consumers of Taobao Deals, a similar product from Alibaba Group designed to reach less developed cities in China, reached over 100 million in Q4.

Jingdong's data showed that orders from college students increased 373% during 19-day period ended on 31 January. And unlike in previous years when they mostly purchased snacks and apparel, this year they made more orders of masks, condiments, eggs, and rice.

Due to the epidemic, many primary and middle schools have gone on holiday earlier than usual. Data showed that sales of textbooks increased 91% YoY. The top five provinces by sales on Jingxi are Guangdong, Shaanxi, Sichuan, Hunan, and Jiangsu.

During...

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]]> China Double 11 shopping festival statistics 2019; best-selling brands https://www.chinainternetwatch.com/29999/double-11-2019/ Fri, 22 Nov 2019 09:07:45 +0000 https://www.chinainternetwatch.com/?p=29999
Tmall Sales Reached 100 billion yuan in 64 minutes

Alibaba’s Tmall reached 10 billion yuan in less than two minutes (00:01:36) and 30 billion yuan in about 5 minutes (00:05:25), 50 billion in 13 minutes (00:12:49) in Double 11 Global Shopping Festival 2019.
Related Dossier: Double 11 Statistics

Tmall Double 11 2019

Alibaba’s Tmall Double Eleven presale started on 21 October and reach its peak on 11 November 2019.

Tmall has kicked off this year’s Double 11 Festival campaign in mid-September. Tmall stores could apply for their participation in Double 11 2019 from 12 September to 20 September.

Over 200,000 brands are participating, one million new products are on offer and more than 500 million users are expected to participate in this year’s festival – about 100 million more than last year. Estimated consumer savings from brand and platform promotions and coupons are around RMB 50 billion.

Tmall also has a strict requirement on the shipping dates. All ordered during 11-15 Nov must be shipped before 18 November. The same requirement applies to its cross-border shopping platform Tmall Global.

Products for Double 11 Festival are required to apply no less than 10% discount off the corresponding lowest regular pricing.

The total number of participating brands on Tmall for this year’s Double 11 exceeded 200,000 with one million new products. Check out Alibaba’s historical Double 11 sales dataAlibaba’s historical Double 11 sales data here

Tmall / Taobao Sales on Double 11 2019

  • At 00:17:06 11 Nov, total sales of 57.1 billion yuan, exceeded Double 11 2014 full day’s GMV
  • 01:01:32 91.2 billion yuan, exceeded Double 11 2015 full day’s GMV
  • 01:03:59 100 billion yuan
  • 01:26:07 120.7 billion yuan, exceeded Double 11 2016 full day’s GMV
  • 10:04:49 168.2 billion yuan (US$24 bn), exceeded Double 11 2017 full day’s GMV
  • 14:21:28 200 billion yuan
  • 16:31:13 213.5 billion yuan, exceeded Double 11 2018 full day’s GMV
  • Full day sales on Tmall: 268.4 billion yuan (US$38 billion)
Tmall Double 11 2019 saw a new record of 544 thousand transactions per second, which is 1,360 times as many as the first Double 11 in 2009.Click To Tweet

The total number of delivery orders also reached a new high: 1.292 billion, up 59% from 812 million last year.

There were 299 brands who reached RMB 100 million in GMV, including Apple, Nike, Estee Lauder and Giorgio Armani.

The top 10 countries selling to China through Alibaba’s cross-border platforms were Japan, the U.S., Korea, Australia, Germany, France, the U.K., New Zealand, Italy and Canada.

Top 10 Best-selling Luggage & Bags Brands on Tmall

  1. Xiaomi
  2. Charles & Keith
  3. Samsonite
  4. MCM
  5. Michael Kors
  6. Cartelo
  7. AmericanTourister
  8. Septwolves
  9. Mexican
  10. Goldlion

Top 10 Best-selling Women Apparel Brands on Tmall

  1. Uniqlo
  2. Bosideng
  3. Vero Moda
  4. Eifini
  5. ONLY
  6. Peacebird
  7. Leting
  8. HStyle
  9. Zara
  10. MO&CO

Top 10 Best-selling Shoes Brands on Tmall

  1. Belle
  2. Sketchers
  3. Camel
  4. Red Dragonfly
  5. Warrior
  6. UGG
  7. Clarks
  8. Zulijian
  9. Teenmix
  10. Hotwind

Top 10 Best-selling Men’s Apparel Brands on Tmall

  1. Uniqlo
  2. Peacebird
  3. GXG
  4. Jack Jones
  5. Bosideng
  6. Semir
  7. Mark Fairwhale
  8. SELECTED
  9. Meters Bonwe
  10. HLA

Top 10 Best-selling Electronics Brands on Tmall

  1. Apple
  2. Huawei
  3. Xiaomi
  4. Lenovo
  5. HP
  6. Asus
  7. DJI
  8. JmGo
  9. Dell
  10. Sony

Top 10 Best-selling Smartphone Brands on Tmall

  1. Apple
  2. Huawei
  3. Honor
  4. Xiaomi
  5. Vivo
  6. Oppo
  7. Samsung
  8. Realme
  9. Meizu
  10. OnePlus

Top 10 Best-selling Large Appliances Brands on Tmall

  1. Midea
  2. Haier
  3. Gree
  4. Xiaomi
  5. Siemens
  6. Littleswan
  7. Hisense
  8. AUX
  9. Skyworth
  10. TCL

Top 10 Best-selling Watch & Glasses Brands on Tmall

  1. Casio
  2. Tissot
  3. Daniel Wellington
  4. Emporio Armani
  5. Longines
  6. Tianwang
  7. Citizen
  8. Baodao
  9. Rossini
  10. Zippo

Huawei

Huawei’s total sales this year on Tmall exceeded last year’s full day sales in the first 30 minutes, including 100,000 smart watch Watch GT series in 15 minutes, 60,000 units of FreeBuds (earphone) in 30 minutes, and over 50,000 routers in 15 minutes.

Apple

Apple’s official flagship store on Tmall “Singles Day” transaction exceeded 7 times of last year’s full day sales in just 10 minutes. iPhone 11 broke 100 million yuan in sales in 1 minute. Find out details here.

Cosmetics

Cosmetics brand MAC sold 60,000 units of a limited-edition, just-for-11.11 lipstick in five minutes of pre-sales. Ten global brands, including Olay and Shiseido, have committed to incubate more than 50% of their new products with Tmall this year.

Check out Tmall Hey Box: Alibaba’s New Product Incubator

Forrester forecast Alibaba would generate $37 billion in GMV, or a 20.5% jump compared to 2018. It also projects 50 million online buyers in Southeast Asia alone during Singles Day.

JD Double 11 2019 Sales

JD, another key e-commerce shopping platform announced a total order value of 131.3 billion yuan (US$18.73 bn) from 1 November to 10 November midnight.

At the end of 11 November, JD total sales for Double 11 reached 204.4 billion yuan (US$29 billion yuan). JD’s new social e-commerce app Jingxi played an important role.

During the Singles Day promotion, approximately 75% of Jingxi new users came from lower-tier cities, and approximately 55% of total Jingxi users were female. In September, JD.com officially launched its social e-commerce platform Jingxi as part of its strategy to penetrate into lower-tier cities and compete with Pinduoduo.

And, Jingxi’s WeChat Mini Program active users rose to 68 million on Double 11.

Top 5 Best-selling Digital Camera Brands on JD

  1. Sony
  2. Canon
  3. Leica
  4. Panasonic
  5. Ricoh

Top 5 Best-selling Earphone Brands on JD

  1. Apple
  2. Huawei
  3. Sony
  4. Bose
  5. Xiaomi

Top 5 Best-selling Smartphone Brands on JD

  1. Apple
  2. Huawei
  3. Honor
  4. Xiaomi
  5. Vivo

Top 5 Best-selling Home Appliance Brands on JD

  1. Midea
  2. Haier
  3. Gree
  4. Xiaomi
  5. Siemens

Top 5 Best-selling Sports Brands on JD

  1. Adidas
  2. Top Sports
  3. Converse
  4. Anta
  5. Li Ning

Suning Double 11 Sales

Suning saw over 100 million yuan in total sales value in the first hour on 11 November 2019. Its offline sales Suning Square grew by 56% YoY.

Suning Double 11 omnichannel sales orders increased by 76% year-on-year.

Xiaomi Double 11 Sales

Total payment received across Xiaomi’s all channels exceeded 2 billion yuan in the first hour and 3.7 billion yuan in half day on 11 November. Xiaomi had a total sales of 6.1 billion yuan (US$870 million) on Double Eleven, 2.1 billion yuan of which came from its Tmall Flagship Store.

Top Shopping Apps

This year’s Double 11, the top 10 shopping mobile apps in China’s Apple App Store saw 1.7 million total first-time installations, accounting for 61% of the total installs in the shopping category, compared with 1.4 million in 2018, an increase of 21%.

Taobao is the most downloaded mobile shopping app this year, with an increase of 119% YoY. The other apps in the top 5 are Pinduoduo, Suning, JD, Tmall.

Top Insights:

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